suite123milano

The Military Sweatshirt

Spring/Summer 22 new arrivals

Among the new arrivals for the Spring/Summer 22 season, today we introduce: The Military Sweatshirt.

Last week we started receiving some new items, and we couldn’t wait to show you the pieces we picked out for you.

About the design
A military mood inspires the image of this sweatshirt.
The design point is a contrasting horizontal band along the front, which features a snap button pocket on the left side. And placed above the pocket, there is a military green grosgrain stripe. Ribbed round neckline and cuffs. Also, the typical ZUCCa item specification is sewn along the left sleeve.

The Military Sweatshirt - by ZUCCa
The Military Sweatshirt – ZUCCa

About the material
This garment shows a mix of multiple materials. The base is made of a light sweatshirt material in 100% cotton, detailed with a wide front application made of cotton in warp and linen in the weft.

About the colour
A contrasting duo: light grey for the body, which is the main fabric. The band with the pocket above is khaki.

We don’t like labels that define what we can wear because we don’t need a reason to feel entitled to pick out clothes. However, this item is genderless.
Size and fit: oversize for women – true to size for men

How to style The Military Sweatshirt

We decided to start with this garment because you can wear it now. Our styling tips: try layering it over a shirt for a smart-casual outfit. Also, it goes very well with the wide-leg pleated khaki pants. Moreover, you could decorate with tiny brooches the ribbon above the pocket.


Easy-care: this item can be hand-washed at home.
Made in Japan
Body: 100% cotton
Front band material: cotton 80%, linen 20%

The Military Sweatshirt is the perfect example of timeless fashion, a piece you can wear forever. That’s the point of good design and quality.

Please feel free to reach out to us for any further information!

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The classic khaki

From a fashion trend to a timeless basic

Khaki means earth colour. The word khaki comes from Persian ‘khak’, which means soil, and it came into English via the British Indian Army.

The colour khaki was named for the first time in 1848 after the British Army introduced it as a military uniform. Afterwards, it has been widely used for military garments because it provided soldiers some camouflage in war zones.

The colour palette
It is not a single colour: light khaki – khaki – dark khaki – khaki green.
So, the modern palette goes from a mix of tan with a bit of yellow to brown blended with green to olive green. And all the variations tend to have a sandy effect.

Khaki – From a trend to a classic. How and why?

Later, fashion brought it from military to civilian clothes, where it is mainly considered a smart-casual tone. But, what was a recurring trend became a classic in clothing. Indeed we can affirm it’s a wardrobe staple for us, which we like to propose in various items but in a refined manner.

This colour became a classic because it is usually associated with comfortable silhouettes. But, most of all, it provides certain ease in matching other colours and pieces of clothing. It means that a single garment can offer multiple styling possibilities. From elegant to casual, you don’t even need many pieces. It perfectly completes your capsule wardrobe.

Take this ZUCCa wide-leg pants with front pleating. The waistline along the back is elasticated in order to give extra comfort and a better fit.

khaki pants


You can pair these khaki pants with kitten heels and a black blazer for a formal office outfit. Or, you can pull out a leisure time outfit with a denim blouson and sneakers. We love them with a white shirt and flat sandals!

Casual or elegant, the classic khaki is a cool and timeless style choice

#formodernhumans

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Luxury for the rich

A piece written by an American student studying fashion in Milan and interning for suite123, Gavriel Ewart.

Luxury or Ordinary?

When the concept of luxury was first presented to the public, it was reserved for the most wealthy. The brands were producing only the highest quality of items, making it an exclusive opportunity to purchase. One that only the lavish could afford.

Jump forward to the 21st century. Luxury has been made available to not only the high-class and middle-class, but even the low-class are finding ways to purchase. Even if that means sacrificing things they actually need. In this new generation, fitting into a high-status category is more important than saving for your future. The image is everything.

Where do we go from here?

So if every person walking beside you on the street has access to a luxury brand, how are the highest economic class supposed to maintain their importance, aside from driving beside you in their Mercedes Benz.

Financial Freedom

There is a strong polarity that still remains between the high-class and all the others. Time. The middle and lower class might be able to afford a few nice purses, perfume, and some makeup, but those material items are only constructing a window for which they can peek through to see an inch of what the highest-class get to experience. Finally escaping from the fear of bringing your work to a halt. Many business owners within the elite would still bewell off even after taking a break from work for a while to spend time with family.
The middle class and below aren’t granted that privilege. They can buy the material items, but they can’t buy time.

The real luxury

One of the only factors that persists in differentiating the rich from the rest, is the financial freedom to do and go wherever they’d like whenever they’d like. That’s an economic and social ability that can’t be bought on Rodeo Drive.
So I hope you’re enjoying the scent of your Chanel Number 5, but remember that until you alter your perspective you’ll still be on the outside.

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The slow mode

Welcoming the Spring/ Summer 22 season

A choice of value
We take it slow, move at our own pace, with no frenzy to enter the new Spring/ Summer season. Happy to finally touch with our hands what we ordered months ago digitally or in physical showrooms, thrilled to show you the mix we’ve put together for you. Which we hope you will enjoy. But we do not hurry. That feeling is not part of the new evolved dimension we have started.

A conscious approach relies on thoughtful actions, not on the rush. And this is a time in which pondering our actions – please, translate it also into thinking carefully about what we purchase – is at the base of everything.

Slow fashion

Quality takes time
Bringing back the value of waiting is fundamental in order to regain standards of quality, and give a proper perspective. Fast is cheap, but there’s no quality nor value in that, just exploitation of human and natural resources. So we want to go back to the ‘tempo giusto.’ The proper time, what quality needs.

the slow mode - welcoming Spring/ Summer 22 season


The global industry is still ingrained in the status quo, not willing to change because by offering cheap products, they are sure they’ll sell them regardless of the side effects. Well, we don’t want to be part of that system.

During days of total uncertainty caused by the pandemic, we’ve been searching for consistency, good design, and quality. This is what we thought it made sense to offer.

Our fashion? We make it slow fashion because we adapt it to our new necessities. If brands run fast, we do not. We bring in our visions and values instead. And we believe that suggesting you buy less, much less but better quality pieces is an effective way to reduce our impact on the planet.

So we don’t go where the wind goes, we go where value resides.

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Luxury Brands & Young Audience

A new perspective on luxury brands selling to the wrong audience

A piece written by an American student studying fashion in Milan and interning for suite123, Gavriel Ewart.

Logic or Manipulation?

It is understandable for a business to market their products and services to a specific audience. Rationally, a business has a niche, and they sell to those who will respond to that niche.

It is an entirely different story if a luxury business is promoting to an audience who is undeniably not in the chapter of their lives where the concept of ‘luxury’ is available to them.

Is their strategy from an angle of manipulation?

As many know, during the late adolescent years when the frontal lobe of the brain has not finished developing, the youth are still heavily prone to absorbing information that’s restricted to them. The frontal lobe of the brain is responsible for planning, organizing, initiating, self-awareness, and intensive decision making. 

As a result, adolescents are easily influenced by all external stimuli. Because of this, many businesses, the luxury fashion industry being one of the most convincing, use their advertising, locations, storefront displays, and interior design to lure the young. 

They eventually purchase a disgustingly overpriced item that fools them into believing they are a part of the glamor status in society. . . When in reality, they are living with their parents and trying to pass their statistics exams. 

Is their strategy from a logical perspective?

According to Eurostat Statistics Explained, young citizens living in the metropolitan cities of Western Europe get paid an average of 332-2257 euros per month. Considering the fact that a younger employee would typically get paid on the minimum scale, they are barely making ends meet. Therefore, it would be irrational to assume that they have a surplus of funds to spend on luxury pieces every month since they are still concerned with food, transportation, and possible rent charges. 

These results provide one clear conclusion, one that is frankly not too surprising. Luxury labels don’t care how the youth are able to purchase their products, as long as profits are made.  

Why luxury brands target the young audience

The true reason . . . . 
Profit. Profit with the dismissal of its grand effect on those who have little power to reverse the actions they didn’t know any better but to make. Many know that the youth are one of the most easily influenced generations, yet all categories of business make a habit of exploiting them from all angles. 

“You don’t have the money to buy this purse? Well here is a high interest rate credit card with no instruction on how to prioritize paying. Do you want an education? Here is a $50,000 Unsubsidized loan that will take over half your life to pay back. Wait, you want a loan to start a business and become successful independently? No we can’t do that for you, you’ll need a hefty credit score to receive that privilege”. 

As said, it’s understandable to sell your products to those attracted to that niche and who can afford it. But the new reality evidently presents that the niche of these companies is predominantly to sell to those who are required to max out their high interest credit cards in order to purchase.
Sadly, this singular purchase is what makes them feel included and accepted into this glamorous facade that people call reality. So don’t allow yourself to sink into the sand of manipulative brands. Don’t let yourself be blinded by the sparkly logos. Shade your eyes with your hands, not your overpriced sunglasses. 

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