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Couture: The Future of Fashion

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Crafting Tomorrow’s Wardrobe through Quality, Customization, and Conscious Production

On our journey to trace the future of fashion, Paris Haute Couture Week SS24 offers a chance to reinforce our viewpoint on the industry. What becomes evident is the link between couture and the sustainable paradigm needed to shape the industry’s trajectory.

SS24 Haute couture

Haute Couture for luxury houses serves as a mere reaffirmation of brand power. With an endless array of outfits, it appears evident that luxury brands – and the fashion industry as a whole – fall short of comprehending the essence of sustainability and adopting a long-term perspective.

This season, collections managed to break away from monotony. Gaultier by Simone Rocha impressively redefined the designer’s DNA, while Chanel exuded loveliness. The Gallianification of Margiela seemed finally completed. Beautiful, but no trace of Margiela anymore, if not for some tabi or the logo. Yet, it’s Pierpaolo Piccioli for Valentino, who earns the title of a true couturier, always impeccable in his superfine tailoring and magnificent creativity.

However, among the most elaborated and creative silhouettes typical of Haute Couture, more clean and perfectly tailored pieces completed the collections. Which translates into timeless, meaningful garments for everyday style. In fact, beyond the glamour, Haute Couture provides an opportunity to reflect on the future of fashion.

Couture & sustainable fashion

In its essence, couture means made-to-order garments of impeccable quality produced in limited quantities. Therefore, it inherently embodies sustainability. In this tailoring realm, quality takes precedence over quantity, focusing on the meticulous creation of timeless pieces that embody the ethos of minimalism.

Specifically, this sustainable essence of couture is a pattern that represents the future of fashion.

At its core, couture’s commitment to made-to-order garments, crafted with unparalleled quality, shatters the notion of disposable fashion. The bespoke nature of these creations allows for customization, fostering a connection between the wearer and the garment that transcends the fleeting trends of fashion.

Indeed, by opting for fewer pieces produced in limited quantities, artisanal production aligns with conscious consumption. It’s a departure from the relentless pursuit of newness. And a testament to the idea that true luxury lies in the careful curation of one’s wardrobe. Less but better.

As we trace the steps and missteps of fashion brands, one aspect becomes apparent. The future of fashion lies not in the mass production and fleeting trends but in the intentional creation of timeless pieces that endure beyond seasons. Couture serves as the vanguard and back to the past, revealing tomorrow’s wardrobe through quality, customization, and conscious production.
A blueprint for a fashion industry where sustainability and style seamlessly coexist.

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Sustainable Christmas, the news says!

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Festive season greenwashing is on

While people hunt for cheap gifts, TV is awash with stories about sustainable Christmas. And the narrative is getting awkward.

You must have heard the news describing millions of led lights that decorate towns or giant Christmas trees. Recyclable but enormous. Of course, in the spirit of a sustainable Christmas.

Millions. Giant. Any doubts? Are you ok with this version of the story?

Sustainable Christmas?

“Millions” and “sustainable” in the same sentence don’t make sense. But also, giant and sustainable sounds weird. However, in the middle of an energy crisis, with people invited to save electricity consumption, we expected something different than lights everywhere!
Even the idea: “Look, we change decorations every year, but we are sustainable!” is meaningless.

Greenwashing news is the practice of reporting nonsense to manipulate people. In the end, they talk about trillions of eco-friendly decorations to promote overconsumption and disposable gifts.

Overconsumption and cheap gifts

As the Christmas season approaches, disposable product supply grows enormously. Indeed, people want more, and retailers satisfy the request, triggering a vicious cycle that leaves no hope. During the festive season, all the resolutions about mindful consumption disappear.

Christmas is about finding cheap gifts, little presents that will end up soon in the trash bin. Unfortunately, our waste will not disappear.

Low-impact Christmas

This Christmas, purchase your gifts with a purpose: buy only items that will not end up in the landfill. Check materials: are they made to last? Don’t go for fast fashion or disposable items, but choose quality. For instance, a book is always a great gift.

Also, limit the packaging. Since metallic paper isn’t recyclable, use magazines, brown paper or newspapers to make your creative wrappings. And reuse your Christmas decorations, no one will be offended! Most importantly, don’t waste food.

Sustainable Christmas does not exist unless we are ready to change our habits completely. Choose meaningful gifts and inspire the others around you to see things differently.

Change the narrative and your actions to make Christmas sustainable for real!

Sustainable Christmas, the news says! Read More »

Climate disaster: the closing window

A slap from the UN Environment Program report

Talking about fashion in the face of a climate disaster needs a radical attitude. Also, if we consider fashion a reflection of our society, we cannot start any discussion without setting priorities.

Climate change is the priority, and we need to understand what happens in order to make the right choices. Even when it’s about what we wear.

Climate disaster: the UN Environment Program

A few days ago, the UN Environment Program released a report which finds that “the international community is falling far short of the Paris goals, with no credible pathway to 1.5°C in place. Only an urgent system-wide transformation can avoid climate disaster.”

Are you surprised? Sadly, we are not. Sustainable is a trendy label. Indeed, we hear countless panels about sustainability because it is a popular topic. But they open their mouths just to put out words and make content for social media. No action that brings a positive impact ever follows. Therefore, they are pointless.

Furthermore, on November 6 in Sharm-El-Sheik – Egypt will be held the UN annual Conference of the Parties, COP27. There is no better opportunity to jump on a private jet and be part of a corporate event. And, this time, members participating can also enjoy a sunny place! It will be just another waste of money and resources.

What can we learn from this?

Climate change is an opportunity to drive business, and sustainability is the capitalistic response to the issue. Most sustainable brands represent a survival strategy set in place by capitalism. Indeed, corporations have flooded the market with green/organic/eco-friendly/low-impact/vegan/recycled/sustainable products. Nice buzzwords! Which, in essence, are empty claims. Misleading messages whose true face is greenwashing.

Our economic system cannot respond adequately to climate change because it is itself the cause. Buzzwords are just fluff! In fact, the negative impact of climate change grows every year.

The climate disaster calls for rapid transformation of societies and their economic system. And this transformation needs every nation and every community. All of us! Now!

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The Tied Shoulder Dress

Today we introduce The Tied Shoulder Dress by Marc Le Bihan.

Let us start with this assumption: most of the products labelled as sustainable are not so. If you want sustainable garments, you should buy only quality items from small independent designers. Of course, these pieces are more expensive than disposable stuff. But a few quality clothes for a capsule wardrobe made to last are the only possible sustainable choice. The other option is buying vintage or nothing at all.

Indeed, Marc Le Bihan doesn’t talk about sustainability – zero focus on marketing or advertising. But it is implied in his work, which is what counts: unique creativity, good design and beautiful fabrics. He delivers timeless, special garments you will wear for a lifetime. And production is artisanal and limited.

Discover The Tied Shoulder Dress

About the design
It is an I-line long-sleeved maxi dress with exposed stitchings. A side-tied shoulder details a unique neckline.
Close-to-body design, but not too tight, makes it comfortable to wear.

The Tied Shoulder Dress
The Tied Shoulder Dress by Marc Le Bihan

About the material
The fabric is a wool blend jersey with a very soft hand. Indeed, it is comfortable and pleasant on your skin.
29% wool, 65% viscose, 6% elasthane

About the colour
Aubergine: a rich purple hue that enhances an understated luxury image. Also, you can match it with many other colours, from neutral tones to dark ones.

Laundry
Dry clean.

Style tips
The Tied Shoulder Dress shapes a flattering silhouette. It needs a slip dress underneath. However, wear it day to night by simply changing the shoes. You can combine it with Meagratia oversized blazer or the knit vest. It looks great!

We ship everywhere!

We are based in Milano, but we ship our niche fashion selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

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The Black Suit

Today we introduce The Black Suit by Meagratia.

Are you passionate about good design and unique garments? Then, this is for you. Meagratia is the new fashion brand we picked this season from Japan. If you missed the interview with the Japanese designer Takafumi Sekine, please find it here.

This suit is a stylish ensemble carefully designed and rich in detail. The fit is oversized, and the aesthetic is modern and genderless. Indeed, the style goes beyond any gendered label. It’s more about who you are, feeling free to wear whatever you want. Also, you will appreciate the fabric quality and the excellent tailoring.

Discover the timeless black suit

About the design
The blazer features an oversized fit and dropped shoulders. It is fully lined, with one inner pocket. The two front pockets and front closure highlight unique button detailing with leather straps.
The straight-leg trousers come with front pleating, two side pockets and two buttoned pockets along the back. A front button and zip closure.

The Black Suit by Meagratia
The Black Suit by Meagratia

About the material
98% wool, 2% polyurethane – 100% leather buttons and straps.
The fabric has a soft hand touch and an average thickness.

About the colour
Black: cool, eternal, and versatile.

Laundry
Dry clean.

Style tips
The Black Suit is sleek and versatile. Indeed you can opt for the full outfit on multiple occasions. But, of course, you can separate the two pieces and wear only the blazer or the pants. Since they are easy to match, they will become a staple in your capsule wardrobe made of quality garments. Try it with Marc Le Bihan’s couture t-shirt!

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

The Black Suit Read More »