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Sustainable Christmas, the news says!

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Festive season greenwashing is on

While people hunt for cheap gifts, TV is awash with stories about sustainable Christmas. And the narrative is getting awkward.

You must have heard the news describing millions of led lights that decorate towns or giant Christmas trees. Recyclable but enormous. Of course, in the spirit of a sustainable Christmas.

Millions. Giant. Any doubts? Are you ok with this version of the story?

Sustainable Christmas?

“Millions” and “sustainable” in the same sentence don’t make sense. But also, giant and sustainable sounds weird. However, in the middle of an energy crisis, with people invited to save electricity consumption, we expected something different than lights everywhere!
Even the idea: “Look, we change decorations every year, but we are sustainable!” is meaningless.

Greenwashing news is the practice of reporting nonsense to manipulate people. In the end, they talk about trillions of eco-friendly decorations to promote overconsumption and disposable gifts.

Overconsumption and cheap gifts

As the Christmas season approaches, disposable product supply grows enormously. Indeed, people want more, and retailers satisfy the request, triggering a vicious cycle that leaves no hope. During the festive season, all the resolutions about mindful consumption disappear.

Christmas is about finding cheap gifts, little presents that will end up soon in the trash bin. Unfortunately, our waste will not disappear.

Low-impact Christmas

This Christmas, purchase your gifts with a purpose: buy only items that will not end up in the landfill. Check materials: are they made to last? Don’t go for fast fashion or disposable items, but choose quality. For instance, a book is always a great gift.

Also, limit the packaging. Since metallic paper isn’t recyclable, use magazines, brown paper or newspapers to make your creative wrappings. And reuse your Christmas decorations, no one will be offended! Most importantly, don’t waste food.

Sustainable Christmas does not exist unless we are ready to change our habits completely. Choose meaningful gifts and inspire the others around you to see things differently.

Change the narrative and your actions to make Christmas sustainable for real!

Climate disaster: the closing window

A slap from the UN Environment Program report

Talking about fashion in the face of a climate disaster needs a radical attitude. Also, if we consider fashion a reflection of our society, we cannot start any discussion without setting priorities.

Climate change is the priority, and we need to understand what happens in order to make the right choices. Even when it’s about what we wear.

Climate disaster: the UN Environment Program

A few days ago, the UN Environment Program released a report which finds that “the international community is falling far short of the Paris goals, with no credible pathway to 1.5°C in place. Only an urgent system-wide transformation can avoid climate disaster.”

Are you surprised? Sadly, we are not. Sustainable is a trendy label. Indeed, we hear countless panels about sustainability because it is a popular topic. But they open their mouths just to put out words and make content for social media. No action that brings a positive impact ever follows. Therefore, they are pointless.

Furthermore, on November 6 in Sharm-El-Sheik – Egypt will be held the UN annual Conference of the Parties, COP27. There is no better opportunity to jump on a private jet and be part of a corporate event. And, this time, members participating can also enjoy a sunny place! It will be just another waste of money and resources.

What can we learn from this?

Climate change is an opportunity to drive business, and sustainability is the capitalistic response to the issue. Most sustainable brands represent a survival strategy set in place by capitalism. Indeed, corporations have flooded the market with green/organic/eco-friendly/low-impact/vegan/recycled/sustainable products. Nice buzzwords! Which, in essence, are empty claims. Misleading messages whose true face is greenwashing.

Our economic system cannot respond adequately to climate change because it is itself the cause. Buzzwords are just fluff! In fact, the negative impact of climate change grows every year.

The climate disaster calls for rapid transformation of societies and their economic system. And this transformation needs every nation and every community. All of us! Now!

The Tied Shoulder Dress

Today we introduce The Tied Shoulder Dress by Marc Le Bihan.

Let us start with this assumption: most of the products labelled as sustainable are not so. If you want sustainable garments, you should buy only quality items from small independent designers. Of course, these pieces are more expensive than disposable stuff. But a few quality clothes for a capsule wardrobe made to last are the only possible sustainable choice. The other option is buying vintage or nothing at all.

Indeed, Marc Le Bihan doesn’t talk about sustainability – zero focus on marketing or advertising. But it is implied in his work, which is what counts: unique creativity, good design and beautiful fabrics. He delivers timeless, special garments you will wear for a lifetime. And production is artisanal and limited.

Discover The Tied Shoulder Dress

About the design
It is an I-line long-sleeved maxi dress with exposed stitchings. A side-tied shoulder details a unique neckline.
Close-to-body design, but not too tight, makes it comfortable to wear.

The Tied Shoulder Dress
The Tied Shoulder Dress by Marc Le Bihan

About the material
The fabric is a wool blend jersey with a very soft hand. Indeed, it is comfortable and pleasant on your skin.
29% wool, 65% viscose, 6% elasthane

About the colour
Aubergine: a rich purple hue that enhances an understated luxury image. Also, you can match it with many other colours, from neutral tones to dark ones.

Laundry
Dry clean.

Style tips
The Tied Shoulder Dress shapes a flattering silhouette. It needs a slip dress underneath. However, wear it day to night by simply changing the shoes. You can combine it with Meagratia oversized blazer or the knit vest. It looks great!

We ship everywhere!

We are based in Milano, but we ship our niche fashion selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

The Black Suit

Today we introduce The Black Suit by Meagratia.

Are you passionate about good design and unique garments? Then, this is for you. Meagratia is the new fashion brand we picked this season from Japan. If you missed the interview with the Japanese designer Takafumi Sekine, please find it here.

This suit is a stylish ensemble carefully designed and rich in detail. The fit is oversized, and the aesthetic is modern and genderless. Indeed, the style goes beyond any gendered label. It’s more about who you are, feeling free to wear whatever you want. Also, you will appreciate the fabric quality and the excellent tailoring.

Discover the timeless black suit

About the design
The blazer features an oversized fit and dropped shoulders. It is fully lined, with one inner pocket. The two front pockets and front closure highlight unique button detailing with leather straps.
The straight-leg trousers come with front pleating, two side pockets and two buttoned pockets along the back. A front button and zip closure.

The Black Suit by Meagratia
The Black Suit by Meagratia

About the material
98% wool, 2% polyurethane – 100% leather buttons and straps.
The fabric has a soft hand touch and an average thickness.

About the colour
Black: cool, eternal, and versatile.

Laundry
Dry clean.

Style tips
The Black Suit is sleek and versatile. Indeed you can opt for the full outfit on multiple occasions. But, of course, you can separate the two pieces and wear only the blazer or the pants. Since they are easy to match, they will become a staple in your capsule wardrobe made of quality garments. Try it with Marc Le Bihan’s couture t-shirt!

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

Why good design first?

Designers’ responsibility to provide the answer

Good design is everything because that is the starting point for any serious discussion about fashion. And even more when the analysis touches on sustainability.

Indeed, whenever we meet students and interns who want to know more about fashion and sustainability, first, we show them brands that focus on exceptional design. Then we can talk about the rest. And not because we aren’t involved in sustainability!

Good design first

So, why design first? Because it’s the core element where you find answers as it reflects a creative vision which gives sense to a product.
Designers who have something to say translate their ideas into their products by creating beautiful pieces that are meaningful and timeless. They carefully select materials, choose to recycle fabrics or use particular hand-dyed processes and artisanal workings. They value their employees because an ethical approach is part of their philosophy.
So their garments are rich. Indeed, you can see there’s a lot of substance in them.

Why good design
From Marc Le Bihan showroom in Milano

If brands lack design, there’s no point in developing whole collections. Therefore, sustainability matters are solved quickly: we don’t need them.

When designers have nothing to say, you will see archives looted, stolen ideas and tons of marketing labels and catchphrases. Sometimes you may even see nice garments but without a soul. Perhaps these products are easier to sell, but they have no value. So, from a sustainable viewpoint, no reason to exist.

Indeed good design is the core principle, the reason to exist, and the deep meaning of a fashion brand. Furthermore, in a phase of transition and profound change like the time we are living, designers have the moral responsibility to make meaningful products. And so, quality made to last, no overproduction, and no push to overconsume, decent wages.

The designers’ task is to trace new pathways by respecting people and the planet. Sustainability embeds in their pattern. And their designs must provide answers for an evolved lifestyle #formodernhumans

The Pencil Dress

Today we introduce The Pencil Dress by Zucca.

It is a timeless garment you can wear for a large part of the year. The image is minimal and stylish. And although it looks simple at first glance, it is a piece rich in detail.

Discover The Pencil Dress

About the design
An I-line silhouette jersey dress with a creased effect. The exposed zipper along the centre back adds an edgy accent. Sleeveless, crew neckline, two side slip pockets and rear slit. Also, it comes with a detachable cord belt.
You can pass the cord belt from the centre back through the side pocket holes, cross once at the front and once at the back, and tie a front bow for a well-balanced tie.

About the material
Polyester jersey with washer pleats. The fabric has good elasticity and average thickness. This item is pleated by heat and pressure. Indeed, when buying a pleated garment, polyester is the best choice because the pleating never drops out.

The pencil dress by Zucca
ZUCCa dress

About the colour
Available in green, a dark tone that is easy to match with everything.

Laundry
Wash by hand – easy care.
This product can be hand washed at home in cold water. Do not iron! This item is pleated by heat and pressure. By repeating wearing and washing, the pleating could gradually disappear. So when wearing or storing, do not apply pressure for too long.

Style tips
You will have many opportunities to wear The Pencil Dress. However, a layering style is what you need in order to use it throughout the seasons. Pair it with denim or a leather jacket in mild temperatures. A wool cardigan or a long-sleeved t-shirt underneath when cold. But also a mannish blazer for your work wear.

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

The special ones

Discover more about fashion research

Hunting for the special ones – unique brands for people who want more from fashion is what drives the passion for research by enhancing it. Dates and exhibition places are more or less the same, but the sense of discovery is much more engaging.

In a key of less is more, exclusivity and unique garments, thoughtful design and made-to-last quality represent the new luxury for modern humans. And this is what we select for you.

Mainstream fashion and its limelight are just one part of the industry. But out of the dominant narrative, there’s a more hidden universe that you have to dig a little to find. It is a microcosm made of true passion, hard work and unconventional designs. A fascinating universe that delivers profoundly valuable garments having the feel of niche or cult fashion. Not for everyone.

By the way, more hidden doesn’t refer to the insiders but to a larger audience, the final customers. They rely on social media as the only source of information, their only bible. Therefore, their knowledge is shallow. Indeed, they are brand oriented or taken from fast fashion but lack a deeper understanding of design and quality.

Being radically different, these cult brands do not follow trends. In fact, they represent a counterculture escaping from marketing labels. And precisely because they don’t want to be pigeon-holed, classified, and placed into boxes with a trendy label stamped outside.

Most importantly, they let their products talk – with excellent quality fabrics, tailoring, artisanal workings, limited productions, and experimentation. It’s an act of meaning: they deliver beauty and uniqueness. Timeless quality and value.

Also, one more factor: almost no advertising. In fact, the special ones run away from algorithms too. Which contributes to making them more fascinating.

Do you want to know more? Keep in touch!

The Textured Knit Vest

Today we introduce The Textured Knit Vest by Meagratia.

If you are hunting for unique clothing, check out Meagratia, our new in from Japan. You will discover a modern interpretation of fashion with uncommon creativity. Indeed, the subtle genderless aesthetic and multiple details on its designs allow you to wear the garments as you prefer.
It’s about fashion #formodernhumans – beyond any gendered label.

Discover The Knit Vest

About the design
It is a knit vest with a wide ribbed v-neckline and a boxy shape. And it is designed with different types of delicate knitted fabrics that create a unique pattern. Also, the left side is open, so you can change the silhouette by fastening the two side belts. Another design point is a fringe detailing the hemline all around.

About the material
A knit wool blend made of different types of delicate knitted fabrics – 60% acrylic and 40% wool. The rich texture reveals an elaborated pattern design.

The textured knit vest


About the colour
A combination of three colours: grey, green and white. The result is a soft mix that creates a refined Fall/ Winter hue.

Laundry
Dry clean.
If you need to iron it, use a cool iron with a press cloth between the iron and the fabric.

Style tips
With The Textured Knit Vest, you have many styling options. Just wear it over a basic tank top when the weather allows it. And when it gets cold, wear it over a basic long-sleeved t-shirt, white, black or grey. We love it over a white shirt too. Also, we tried it with the Marc Le Bihan aubergine t-shirt – it looks cool. However, it works with trousers but also over a pencil maxi dress.

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

Less is more

What the fashion industry refuses to see

Less is more – is not about deprivation but value, a more attentive choice. A concept that, together with buy less, buy better – brings about a new awakened attitude focused on meaning. And so, an evolved lifestyle that privileges quality rather than quantity.

For people like us, who lived the pandemic as an eye-opening event and an opportunity to change because we had the chance to realise what we did to the planet, going back is not a possibility.

A lost opportunity

People attracted to the spotlights, influencers and celebrities did not have a crumb of this thought during this fashion month.
But we did, you and us. Indeed we are disappointed by the latest fashion shows and the massive number of outfits made for the new Spring/Summer 23 season. And we are disappointed because the industry missed the opportunity to mark a real change.

Less is more is a shift that the fashion industry cannot face up for a matter of mere interest. Fashion is in the hands of finance, and finance is all about money.
Since we try to find better ways to inhabit the planet, therefore, how we live and consume, we question what we see. And we challenge the fashion system.

A less passive fruition of fashion

There are people bored by endless online catalogues or stores packed with items. It’s a niche driven by less passive fruition of fashion and product consumption in general.

If you are part of this niche, you refuse endless overconsumption as a lifestyle pattern. And you shift towards caring behaviour, so you want a thoughtful selection, fewer pieces made to last.

Less is more: evolved fashion #formodernhumans

Less is more creates space for new possibilities, a new approach that touches on our ethical, economic, and social views placing people and the planet first.
It’s a different way of living, a higher purpose. Something that we share and can drive change. Which, in the end, is something bigger than ourselves.

The fashion industry cannot grasp this opportunity, but we can.

The Asymmetric T-Shirt

Today we introduce The Asymmetric T-Shirt by Marc Le Bihan.

It is an iconic piece of clothing handcrafted in Marc Le Bihan Parisian atelier for a niche audience. In fact, that is what Marc Le Bihan does: couture fashion, garments you will wear for a lifetime because couture is forever. 

And once you wear it, you feel it. You see how it beautifully falls on your body. Indeed, it is an example of good design for people who want something different. It is modern and timeless at the same time. Also minimal but cool.

Discover The Asymmetric T-Shirt

About the design
This couture t-shirt has a side stitching that creates an asymmetric cut revealing a ruffled effect. The silhouette, spiralling around the body, is flattering and timeless. Round neckline. Long-sleeved with wide cuffs featuring a side hole to provide a glove effect. Raw cut hemline and detailing. 

About the material
100% cotton. Specifically, dyed by hand cotton. And the texture is ribbed and very soft. So it feels comfortable when you wear it. Really, you would never take it off!

The Asymmetric T-Shirt
The Symmetric T-Shirt
Marc Le Bihan

About the colour 
Aubergine: a rich purple hue that contributes to enhancing an understated luxury image. And you can match it with many other colours, from neutral tones to dark ones.

Laundry
Wash by hand – easy care.
You can wash this product by hand in cold water. 
Please wash it separately. Cool iron it on the reverse side.

Styling tips
The Asymmetric T-Shirt is stylish but easy to wear. Indeed, you can easily match it with your clothes. It enriches your jeans or black trousers. And try it under a blazer for your work wear outfits.

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!