The Mesh Poncho

By Meagratia: contemporary fashion #formodernhumans

Today we introduce The Mesh Poncho by Meagratia.

It’s lightweight, versatile, and it adds a stylish touch to your outfits. You can wear it as a stole as well as a poncho. In fact, by changing the front position you can style it in different ways. This garment is the perfect easy-chic complement to your Spring-Summer wardrobe. 

Meagratia is a Japanese designer who creates unique but wearable pieces of clothing with a timeless and genderless aesthetic. His vision of fashion is modern and subtle. Also, the quality and tailoring are extremely curated. A niche fashion brand, far away from mass production.

Discover The Mesh Poncho

About the design
This mesh stole combines two cotton knit maxi scarves. Frayed edges. Boat neckline when worn as a poncho. Also, the image is a modern bohemian.

The Mesh Poncho

About the material
100% cotton. Specifically, lightweight, see-through and easy to layer.

About the colour
Beige. And so, a natural hue which is easy to mix and match in infinite colour combinations.

Easy care product. Wash by hand in cold water with soap for delicate fabrics.

Styling tips
The Mesh Poncho offers multiple styling options, and it’s the perfect piece to complete your layering style. As a scarf, since the colour is a neutral tone, you will easily mix and match it with your clothes. However, try it as a poncho over a shirt or a dress. But it looks good with The Military Pants and just a tank top underneath. Also, you can wear it at the beach for your day-to-night summer outfits.

How to purchase The Mesh Poncho:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

Sustainability is ridiculous

Why playing this shell game should be banned

Sustainability is ridiculous. Not because the concept per se is stupid or does not make sense. But because it is too broad, too vague, and, therefore, deceptive. 

Sustainable fashion? This is greenwashing

Sometimes for ignorance or superficiality, yet in most cases, with intentionality, as those who play the sustainable game are perfectly aware of what they do. But, in the end, sustainability is just a new way to make money by showing a green facade. The industry, which goes from consultancy to fashion brand retail to NGOs, is flourishing. As a matter of fact, industry players spend time on “eco – green – conscious” labels, but it seems they are playing a shell game. The purpose is to hide and manipulate truths. 

In most cases, the effort is all about running after the latest eco-friendly label. But is it enough to achieve sustainability? It is the case of Chloé, for instance. Richemont hired Gabriela Hearst for her eco credentials, and now, three years later, the designer is exiting the company. Though they say revenue increased by 60%, their design is far away from the beauty of the past. 

Why sustainability is ridiculous

However, we have some doubts about the strategy Chloé has promoted so far. How can a luxury brand based on seasonal trends manage its business without damaging the planet? We wonder how fashion brands that shift to a purpose-driven business can be credible if they still run their activity on an overproduction pattern. Also, they attain the status of B-Corp. Most importantly, we wonder how B-Corp certification can combine with overproduction.
That seems contradictory. In fact, in this context, sustainability is ridiculous.

Specifically, we wonder if a drastic reduction of supply by offering only beautiful design garments made with “sustainable materials” and respecting the production chain would be an effective strategy.

But, of course, we understand that manipulating reality with the effect of fueling overconsumption is the most effective way to make money. So keep up promoting a green world!

Fashion waste visible from space

Atacama Desert: fast fashion’s disaster view via satellite

Fashion waste is now visible from space. Indeed SkyFi, an American startup that provides high-resolution satellite photos and recordings, has confirmed a giant pile of clothes in the Atacama Desert, Chile. And so, it happens that a piece of news released in 2021 is brought back, highlighting human inactivity and carelessness towards the waste we put out.

The Atacama Desert and the cost of fast fashion

The Atacama Desert, the driest desert in the world, is in Chile. Now it is an island of discarded clothing, including Christmas sweaters and ski boots, piling up in the desert. Indeed, Chile is a hub for secondhand and unsold clothing ending up there from all over the world. USA, Europe and Asia. Approximately 59,000 tons of garments arrive there every year. Clothing merchants buy part of it, but the majority, about 39,000 tons, end up in rubbish dumps in the desert. 
You can read our exploration here.

This is via the SkyFi website:
“The satellite image that we ordered of the clothes pile in Chile’s Atacama Desert really puts things into perspective. The size of the pile and the pollution it’s causing are visible from space, making it clear that there is a need for change in the fashion industry. Our mission to make Earth observation data easy and transparent is vital to identifying and addressing problems like this one.” 

Fashion industry vs change

On the one hand, it’s good to have another viewpoint on what is going on with fashion waste. That perspective about the earth from a distant observation is appalling. On the other, almost two years have gone by since the first news release, but nothing has changed over time! So, were we waiting for a satellite view to make a change?

The fashion industry, a capitalistic system based on the exploitation of people and the planet, has a huge responsibility. Despite the giant pile of clothes being confirmed, CEOs will not change. The fashion system will not change. But people have the power in their brains and wallet!

Today is World Environment Day, and the big news is that fashion waste is visible from space! Are we waiting for a satellite view from Mars to start moving a finger? Or is it time to educate ourselves and have an independent thought?

The Double Essential Dress

Niche fashion #formodernhumans

Today we introduce The Double Essential Dress by Un_namable.

“Essential” – the minimal and timeless aesthetic inspires the name of this longuette dress in two layers of hand-dyed natural fabric, recycled cotton and linen. Indeed, it is a stylish addition to your spring-summer wardrobe.

New in this Spring-Summer season, Un_namable is an Italian brand that creates unique and timeless clothes which are, at the same time, experimental and innovative. Juxtaposing fabrics submitted to special processing and avant-garde techniques, they transform the pieces into unexpected volumes and silhouettes. The brand emphasises the value of exceptional craftsmanship and uniqueness.

Discover The Double Essential Dress

About the design
Sleeveless, round neckline maxi dress featuring a flared silhouette for two layers of fabric. Minimal design with two side slit pockets. Under knee length. A simple and sleek elegance defines the image of this dress.

The Double Essential Dress

About the material
55 cotton recycled, 45% recycled linen + 100% cotton – recycled BCI cotton.
BCI is the acronym for Better Cotton Initiative, the world-leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive while protecting and restoring the environment.

About the colour
Light marsala, garment dyed.
All Un_namable garments are dyed with pigments of natural origin. Specifically, the designer makes the colours starting from food ingredients.

Easy-care product: wash by hand inside out in cold water. 
Reshape whilst damp.

Styling tips
The flared line of The Double Essential Dress lends itself to multiple combinations, and it is perfect even in layered style. For your daytime looks, pair it with flat sandals. For special occasions, it works with a mannish blazer and heels. The beauty of meaningful pieces is that you can wear them in diverse situations just with different styling!

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

The elephant in the room

Overproduction & why the fashion system ignores it

The elephant in the room is a bulky presence that fills every physical space. A dominant companion whose effect we can see in every corner of the planet. The thing is, everyone ignores it, hides it, or pretends not to see it. 

But can the fashion industry make change without addressing its elephant in the room? 

Fashion industry: what is the elephant in the room?

It’s overproduction! An enormous, visible, tangible and destructive elephant. Is the industry aware of it? Fashion insiders, CEOs, fashion designers? And the group of all the new “sustainable labels”? And what about those who promote corporate change? Of course, they are aware. But they still put profit first, not the planet. Even new companies born to spread sustainable messages do not renounce the overproduction/overconsumption pattern. In fact, some deemed changing that system would be too radical, and bosses wouldn’t accept it.

But is it plausible to talk about sustainability regardless of overproduction? No! Of course, not! 

To make it more clear: can brands overproducing goods be sustainable? No, they can’t! It seems obvious!

So, why does every single brand involved in this overproduction system promote its sustainable practices? Marketing is the answer: the purpose is, selling more, feeding the system and their pockets.
And marketing takes the shape of greenwashing or social washing in order to show a clean face engaging with people. 

Specifically, are top brands and new green companies bringing real innovation? Are they doing the right thing with their sustainable marketing strategies? No, they simply found a new way, an updated way, to make money!

And so, in the end, it all boils down to this point: can the fashion industry attempt to make a change without addressing the elephant in the room? No! Of course, not! Indeed, the industry is far from changing for the better.

Cultural change

Between utopia and feasibility

Are we ready for cultural change? The real one, we mean. When it comes to sustainability, do we believe in all the marketing bullshit that flooded communication lately? Or are we open to change for real? Ready to pick this opportunity up and make something better beyond the facades

People are bombarded with deceiving information: 
“We are sustainable because we recycle garments!”
“We use milk, coconut or whatever fibres.” 
“Hey, we have a conscious section in our store!”
“There’s a sustainable selection on our e-shop.”
“And we are the ones who do it best because we plant trees!”

Forget all that! Even the ‘plant a tree’ claim is proven misleading. Indeed, all these messages have the sole purpose of making people over-consume. As a matter of fact, not a single company has changed their overproduction pattern.

On the one hand, this is marketing, what brands need to say in order to show a clean face. But, on the other, we can find alternative reports and explorations that dig the truth out. Are we open to reading those reports? Understand how things really are? And, therefore, start questioning? 

Of course, sustainability is a path to pursue with conviction and self-commitment, despite all the difficulties, misleading messages, and smoke and mirrors. 

But is the effort worth it? Or, as many people with whom we exchange thoughts tell us, sustainability is just one of those beautiful utopias! To sell, one must think only of selling more. That is what companies have to do. And people, for their part, have to buy whatever product. 

So, in the context of trade, specifically in the fashion field, is sustainability a utopia or is it feasible? What’s your viewpoint on this?

Are you open to cultural change? We would love to hear your thoughts. 
Drop us an email, WhatsApp, or comment here below!

The Silk Slip Dress

Artisanal fashion excellence #formodernhumans

Today we introduce The Silk Slip Dress by Marc Le Bihan.

More than a 90’s comeback, it is a real timeless piece of artisanal couture. Its minimal design will make you stand out without screaming. Indeed, it’s the essence of elegance.

No one like Marc Le Bihan provides that sense of nonchalant elegance, which is understated, and never out of place. But also, his design makes you want to wear beautiful pieces in your everyday life. Because you build your wardrobe of meaningful garments over time with items you love to wear. Clothes you select with attention, privileging quality over quantity, choosing that special one rather than a shopping bag full of disposable fashion.

Discover The Silk Slip Dress

About the design
The design point is a sleek slip dress featuring thin shoulder straps, a draping front neckline and a v-cut along the back. Impeccable tailoring. Fluid straight line and a relaxed fit. Under knee length.
Understated, timeless, seasonless, artisanal couture.

The Silk Slip Dress
The Silk Slip Dress

About the material
100% silk. The fabric has a soft touch and a creased effect.

About the colour
This item is available in two colours:
Anthracite: an understated hue which is refined and elegant.
Anise: a vibrant light green that will boost your mood, but it lends to be combined with many colours.

Dry clean.
However, you can wash it carefully by hand in cold water with soap for delicate fabrics and add white vinegar to prevent colour loss.

Styling tips
Wear The Silk Slip Dress as a versatile seasonless garment. In winter, complete it with a wool cardigan and boots. During the spring and summer seasons, underneath a sweatshirt or a mannish blazer and flat sandals, depending on the situation.
Also, for special occasions, pair it with heels. You don’t need anything else!

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

Carbon neutral: plant a tree?

Offsetting carbon emissions: why it is misleading

The carbon neutral definition may induce people to think that a brand that claims this practice is sustainable. But, planting trees isn’t enough to solve the climate change issue.

Indeed, it’s always interesting to read how the fashion industry is involved in sustainable practices. Which, now, we can place under the umbrella of corporate change. We get itchy just thinking about it! There is no company that doesn’t talk about its eco-friendly policies. The bigger they are, the more they blurt out promises they cannot keep.

Sustainable brands

According to the Circular Fashion Index 2023, Gucci is the most sustainable among luxury brands. Kearny, a strategic consultancy company that analyses the impact of the circularity of brands, operates this ranking. They rank fast fashion brands, too! So, fast fashion has sustainable practices – really?

We feel a little disappointed when agencies release these rankings because of the misleading impact. In fact, we think industries use the word sustainable too much. After checking out those rankings, our question is: how can brands structured on an overproduction model be sustainable?

Carbon neutral or greenwashing?

But, while some magazines posted the list of the most sustainable brands or sustainable mega entities, The Guardian released an article that dampens enthusiasm. 

“Adverts that claim products are carbon neutral using offsets are to be banned by the UK’s advertising watchdog unless companies can prove they really work, the Guardian can reveal, as Gucci becomes the latest company to struggle with a high-profile environmental commitment based on offsetting.
Amid growing concern that firms are misleading consumers about the environmental impact of their products, the Advertising Standards Authority’s (ASA) is to begin stricter enforcement around the use of terms such as “carbon neutral”, “net zero” and “nature positive” as part of a greenwashing crackdown later this year after a six-month review.”

The Guardian

Offset CO2 emissions: what does it mean? 

Offsetting CO2 emissions means balancing the amount of CO generated by any activity through reforestation, parks and natural reserves protection. These projects generate carbon credits.

“In January, a joint Guardian investigation found that many rainforest offsets certified by Verra, which operates the world’s leading carbon standard, had little impact despite being widely used by major companies for environmental claims, also finding evidence of forced evictions at a flagship project in Peru used by Disney and Apple.”

The Guardian

Specifically, The Guardian revealed that more than 90% of rainforest carbon offsets by the biggest certifier are worthless!
Therefore, planting trees isn’t helping with climate change.

When big brands, corporations and millionaires talk about sustainability and carbon emissions, always be careful. They are the problem. And if they want to be part of the solution, they must change their overproduction model and lifestyle first. 

Changing marketing isn’t enough. Carbon-neutral and sustainable claims are just smoke and mirrors.

Private shopping trend

Also megabrands launch the service!

About four years ago, we started this new thing called private shopping to offer an alternative shopping experience, physical or digital. Which is about delivering personalised service to your home.
A limited, let’s say very limited audience, enjoyed this more intimate participation. Most people’s reactions were: What? What’s that?

Of course, our selection of international brands and independent designers is unique. Indeed most pieces are available only at suite123. That intentionally sets us out of the mainstream, so we talk to a niche audience who loves fashion research. In other words, nonstandard people.

However, the news said that Maison Valentino launched the same service under the name “Chez Vouz.”
So, people? Are you still sarcastic now?

We are happy about Valentino’s choice. Maybe now, the concept will be more widespread. And thanks to the power of the brand, a larger audience will learn about it. Indeed, that is the point. Most people do not have an independent viewpoint but need megabrands, celebrities, and influencers to feed them with a line of thought.

By the way, back to people like us, who appreciate independent thought. People who need creativity, good design and a precise selection. Because we do not need more, we need less, much less, but better, avoiding pointless overproduction and fashion waste. So, an evolved vision of fashion, that cannot ignore an ethical approach and attention to people and the planet.

What’s private shopping?

It is an alternative shopping experience, a personalised service. We schedule a private appointment and come to your home where you can try on some clothes. Also, for special occasions, you can have your made-to-order dress. We take your measurements and deliver the item as soon as ready.

You are not in Milano? WhatsApp shopping!

If you are not in Milano or the surroundings, the service is available online, too. Book a video call. We’ll guide you through our catalogue and deliver clothes directly to your home.

How do you request the service?

Drop us an email or WhatsApp.

We’d love to help and be in touch with you!

Climate change and natural disasters  

Emilia Romagna: a region devastated by heavy rain and flooding

Climate change, between natural disasters and man-made activities, brings along massive devastation.

In 36 hours, 50 centimetres of rain fell in Emilia Romagna. In other words, the rainfall the region usually sees throughout half a year. The heavy rains and consequent flooding have devastated a large part of the area. 14 rivers had broken their banks. Ten people died and more than 10,000 had to be evacuated. Some rescued from roofs by helicopters.

Over the winter season, the region faced months of drought. Now, during springtime, heavy rains and flooding. According to Mario Tozzi, a geologist and science communicator, drought and flooding are two faces of the same coin: climate change.

In the end, extreme weather events are the result of human actions on the planet. Without any ethical consideration, man acts like the master of nature instead like a part of it. Indeed money is the only concern. Still, humans want to dominate nature, disposing of it in endless exploitation.

“We have traded nature for the economy, but in the end, we all lost. A healthy economy is not possible without healthy ecosystems. Enough with the merchants of doubts: it’s time to act.”

Mario Tozzi

The merchants of doubts are climate change deniers. We shouldn’t even waste time listening to them. Since the 70s, scientists and economists knew what was about to happen. Capitalism is an economic model that brings destruction. Now this destruction is in front of us.

“Here, natural events become catastrophic due to a worsening factor: the concrete with which we have covered the entire territory. If you take away space from a river, sooner or later, it takes it back.” – declared Mario Tozzi.

Concrete monsters, mastodontic shopping malls, intensive farming and, on top of this, fossil fuels are all part of an exploitative system that failed. In fact, climate change and natural disasters are undeniable proof of human activity over nature.

“If we squander our fossil fuels, we threaten civilisation; but if we squander the capital represented by living nature around us, we threaten life itself.”
E.F. Schumacher

We must leave this pattern behind and take action now.