Fashion creative roots

The significance of creativity for the fashion industry

In the wake of Giancarlo Giammetti’s observations, the discourse around fashion creative roots gains further depth when considering the overarching exits of industry creative giants like Martin Margiela, Helmut Lang, and the perspectives of Akira Onokuza, the mind behind Zucca. Their departures were not only about individual choices but symbolic of a larger shift in the fashion paradigm. Specifically, the industry moved from creativity to financial metrics.

Creativity & the current fashion industry:

1. Financial Focus versus Creativity: 

Put into perspective, Martin Margiela, Akira Onozuka, or Helmut Lang’s exits resonate with Giammetti’s comments. Their departures from the industry were not merely personal decisions but reflections of a system that prioritises sales forecasts and mass production over artistic expression and innovation. This departure of creative visionaries underscores the broader trend affecting the industry’s core.

2. Consequences of Overproduction: 

Akira Onokuza’s statement to Brutus Japan in 2021 about pervasive overproduction: “People are overproducing anything and everything,” further accentuates the problem. In fact, the industry’s obsession with churning out excessive quantities, fueled by consumerism, has led to environmental degradation and a devaluation of creativity in the pursuit of profit margins.

3. Reinforcing the Commitment to Change: 

These departures and insights reinforce our conviction that the fashion system must undergo a radical reevaluation. By advocating for limited production, emphasising quality craftsmanship, and prioritising sustainability, we stand with industry leaders who focus on creativity and conscientious consumption.

Creative essence: the core of fashion

In short, the departure of iconic designers and industry voices like Martin Margiela, Helmut Lang, and Akira Onokuza (to mention some of the true geniuses) serve as poignant reminders of the urgent need to shift the fashion industry’s focus. By staying steadfast in our commitment to a redefined value on creativity, craftsmanship, and sustainability, we aim to contribute to the revival of a meaningful fashion.

As fashion strayed from its creative origins, its essence eroded into a pursuit solely driven by financial gain. Therefore, restoring a connection with creativity, its core – is the first step toward achieving sustainability. Solely through the reclamation of its creative roots will the fashion industry find purpose and direction.

The Reversible Bomber

Exclusive fashion #formodernhumans

Today, we introduce The Reversible Bomber by Meagratia – from Tokyo, Japan.

Do you appreciate Japanese designers? So, this is your place! 
In fact, if you are a style nerd, passionate about good design, and seeking uniqueness, you will adore Meagratia. 

Undoubtedly, his vision of fashion serves the most refined and attentive individuals. Each piece features so many details that will amaze you. Indeed, the taste is subtle and elegant. Also, the fabrics’ quality is excellent, and the tailoring is absolutely perfect. 

Discover The Reversible Bomber

About the design
Many details enrich The Reversible Bomber. A warm winter blouson with recycled polyester padding, a material with excellent heat retention. Knitted rib collar, cuffs and band along the hemline and on the chest. Two side pockets with snap buttons. Front zip closure. Also, two side zippers along the sides allow a different fit and styling. Fully reversible. 
The grey side has an orange piping all along and two wide pockets. Specifically, many tiny embroidered flowers, tone-on-tone with the grey surface, make the garment precious and unique.
The fit is slightly oversized.

The reversible bomber

About the material
Outer: 100% polyester. Recycled polyester padding is durable and has excellent heat retention.
Knitted rib fabric.: 98% Cotton and 2% polyurethane.

About the colour
One side is khaki. The other is grey with an orange piping.

Dry clean.

The reversible bomber

Styling tips
The Reversible Bomber takes the traditional bomber jacket to a higher level. It’s cool and elegant. Certainly, you will find many occasions to wear it, from office and workwear to casual style. Also, you will match it easily with the clothes in your wardrobe.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call.

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

Threads of change

Elevating fashion with purposeful design and limited quantities

In this exploration, we delve into the threads of change, the transformative power of good design and limited quantities. Join us on a journey where fashion intersects with purpose, quality, and conscious consumption.

The British Fashion Council recently unveiled the winners of the Fashion Awards 2023, an event that celebrates the forefront of fashion and serves as a fundraiser for the BFC Foundation Charity. This gala not only spotlights creative talent but also underscores the pivotal role of fashion at the crossroads of culture and entertainment.

One of the most notable moments of the evening was the tribute to Valentino Garavani for his outstanding contribution to fashion. The celebration was marked by a spectacular fashion show featuring 24 iconic red dresses, all set against the backdrop of “An evening at the opera with Valentino.” This ballet, filmed in his hometown of Voghera, paid homage to his legacy, even dedicating the local theater to his name.
Giancarlo Giammetti, Valentino’s lifetime business partner, received the award on his behalf. His interview to the Financial Times Fashion is a lesson on contemporary fashion industry.

Fashion, culture and change

In our journey through the blogging world, we’ve consistently emphasised the intrinsic connection between fashion and broader cultural themes. While this relationship might not be immediately evident to everyone, we firmly believe it exists.

Our message has been clear: fashion is not merely about an endless array of clothing and accessories. Endless catalogues with tons of options, or stores packed with clothes with the consequent need to push people to shop more and more.
Meaningful fashion, to us, embodies the principles of slow fashion, handcrafted garments, precise tailoring, and, above all, limited quantities. This approach isn’t just an aesthetic choice; it’s the cornerstone of sustainability within the fashion industry.

It’s crucial to distinguish true sustainability from what often amounts to greenwashing. In fact, brands or stores claiming sustainability while continuing to overproduce garments are missing the mark entirely.

However, reflecting on Giancarlo Giammetti‘s recent interview in the Financial Times resonates deeply with us. His sentiments echo the very challenges we face in today’s culture, which seems distant from this vision.

Giammetti’s words, particularly, strike a chord:

“We left because the industry changed and meetings were all about money, not design. Sales forecasts decided what got created. The conglomerates made each label work to the same model. We couldn’t launch today. If we did, we’d be doing slow fashion, inviting fewer people to buy, at the highest quality. You don’t have to be judged on the number of dresses you make. And sustainability must be everyone’s preoccupation right now.”

via Financial Times Fashion
Giancarlo Giammetti

In fact, our radical fashion proposition and business model sometimes feel demotivating in a world fixated on overconsumption. But Giammetti’s stance is a comforting reminder. Indeed, it reaffirms our belief: embracing a model based on good design, quality and limited quantity.

These threads of change are a pivotal shift towards a more conscious and sustainable fashion industry. Embracing this ethos isn’t merely a choice; it’s a statement—a commitment to crafting a better, more responsible future through our fashion choices.

The climate joke

COP28: hypocrisy & climate change

If hypocrisy always accompanies the climate summit, this COP28 sounds like a joke.

Many traditional Italian jokes start like this: there is an Italian, a French and a German. Now add that they meet up in Dubai to talk about climate change. Okay, for real, COP28, the annual climate summit, is now held in Dubai. Whether you are Italian or not, you’ll laugh because it sounds like a joke!

By the way, we can expand this joke, including other countries. There are three British men who flew on three private jets to Dubai to attend a meeting led by an oil and gas CEO to talk about not using oil. And, of course, not killing the planet to satisfy their lifestyle!
In fact, according to The Independent, Sunak, Cameron and King Charles each take on private jets to travel to COP28. Three private jets to talk about cutting emissions! Surely, the right thing to do!

We could continue with the other countries in the world; the pattern doesn’t change. So, the joke gets shared.

The joke: a petro-state for climate change

Not only is COP “whatever the number,” the conference where world leaders gather to discuss climate change for about five days and then go back home with nothing done. Specifically, they postpone the change for the next 15 or 20 years, which is pure madness. It reveals a total lack of understanding of the climate emergency and a willingness to make change.
But, this year, it is even more absurd: they join in Dubai. Precisely, world leaders gather in a country whose only power relies on oil to talk about climate change. Conflict of interest? It doesn’t concern them! Private jets, helicopters, shopping in giant shopping malls – an energy-absorbing country whose energy and water consumption per capita is the highest in the world.

What are they talking about? Where are we heading?

To conclude, we share Mario Tozzis words:

“There is little use in gathering at conferences like COP28, where it is more important not to step on the toes of a destructive economy than to worry about the health of the Earth. They can spare us the mockery.”

Enough with the climate joke! We cannot listen to politicians and billionaires who travel on private jets telling us how to consume! This hypocrisy is disturbing. We are fed up with it. Aren’t you?

The Anthony Jacket

Contemporary workwear #formodernhumans

Today, we introduce The Anthony Jacket by GoodNeighbors Shirts – from Tokyo, Japan.

We adore Japanese fashion! In fact, we like Japanese designers’ style, comfortable and refined.
Specifically, GoodNeighbors Shirts creates minimalist clothes for a modern lifestyle. Contemporary fashion, unisex and with a workwear touch.

By the way, skilled hands of craftsmen take care of the tailoring process in downtown Tokyo. Also, a special attention on reducing the use of fossil fuels limits its environmental impact.

Discover The Anthony Jacket

About the design
The Anthony is a well-tailored, collarless, boxy-shaped jacket with two maxi pockets at the front where you can put your mobile phone or notebook. Its minimal design stands out as it mixes elements of a cardigan, a shirt and a jacket. The result is a versatile workwear garment which you can adapt to different outfits. Specifically, this unisex jacket is made with delicate stitch work using 90 and 20 stitches. Also, there’s a pocketable and portable band on the back with snap buttons, which is attachable or detachable to your liking.

The Anthony Jacket

About the material
Corduroy: a material that keeps its charm unchanged over time.
100% cotton.

About the color
Peanut brown: a warm hue with a detachable yellow band on the back.

Dry clean.

Styling tips
Versatility is the creative idea of The Anthony Jacket, as it assembles elements of a cardigan, a shirt and a jacket. So, try it over a shirt or turtleneck for your office style, underneath your outerwear in winter. Or, just a T-shirt for your casual occasions. However, you will wear it a lot throughout the year.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call. 

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

Ethical choices

From fashion to lifestyle: do you take them into account?

“Ethical choices shouldn’t be left to us! Ethics shouldn’t fall on us!” Remarked a friend when he felt obliged to purchase products at a low price to stay within the family budget. We know that if the price is too low, someone pays. Usually, the cost falls on people and the planet: see modern-day slavery, pollution and climate change.

The low-price pattern applies not only to the fashion system but to any industry. When we look at ourselves in the mirror, we want to feel good about our choices and their impact on the world. Of course, it’s unfair to put the burden of ethical choices solely on consumers.

However, brands, corporations, and governments ignore the matter. Well, they say they care, and talk about ethical fashion. Also, they support workers. But they do not do the one thing that would allow people a decent lifestyle: paying proper wages. Why? Because enslaving people through the manufacturing chains maximizes profits, which is the only thing that counts for them.

On the hunt for low prices

So, forget ethics for brands and corporations. The ethical choice is up to the end consumers. We can divide them into two groups:
The biggest group are workers who struggle to make ends meet. Although some care about ethics, they cannot afford better choices. So they feel forced to purchase products coming from unfair conditions.
In a smaller group, we find rich people who are happy to close their eyes in the face of ethics, modern-day slavery or climate change. Actually, they don’t care! Exploiting people is okay with their worldview as long as they can keep purchasing cheap products.
What’s your counterargument? Are ethical products too expensive? People from the second group label products of a certain cost as unethical. We’ve heard this plenty of times! But they consider okay cheap stuff made by slaves. Weird reasoning! Isn’t it?

Solutions to ethical choices

Solutions such as government regulations and corporate social responsibility are essential. In fact, the burden of ethical choices must shift from consumers to governments and corporations. They must hold themselves accountable as they are in charge of the economy.

Downward price logic is the expression of a rotten society which exploits people and the planet. But in this race to the bottom, how many slaves does the economy need in the future? And do they have a planet B?

Violence against women

A victim shares her story of abuse with us

Violence against women is gender-based violence, either physical, sexual or psychological. But economical too. In fact, it is a form of abuse very present in modern society in which patriarchy prevails.

Italy mourns the death of 22-year-old Giulia Cecchettin, found stabbed and wrapped in plastic on the 18th of November, 2023. She had been staying with ex-boyfriend Filippo Turetta at the time. And he had been on the run since November 11 when security cameras got him fighting with Giulia on tape. Now, he’s been picked up by police in Germany.

With the necessary rise in awareness of gender-based discrimination and in honour of the 25th of November – the International Day of Elimination of Violence Against Women, we are taking the opportunity to shine a spotlight on the prevalence of these violating acts by telling one from an anonymous victim.

An ordinary report of abuse

22 November, 2023- 9:22, morning
The sky was overcast, and the tram screeched on the tracks, forcing her to push her headphones closer to her ears to block out the sound. Stepping into the sea of people, she took a deep breath, finding a small space for her to stand by the door. It wasn’t unusual that the public transit was this crowded in the morning. But the stress from days prior had really taken a toll on her. She hadn’t gotten much sleep the night before, and the previous day, she had experienced a panic attack from overwork and stress. So it was safe to say that she didn’t think anything else could go wrong.

The ride was smooth for a while, people bumping into one another as the tram car took sharp turns. As the tram halted at its next stop, more people crowded in behind her, packing the tram so unbelievably full that it didn’t seem possible for the vehicle to keep moving. With a shove to her back, she found herself pushed against the wall of the tram. Even if she tried to move, it was useless. It was then that she felt the breath of someone behind her, a little too close, even in the crowded car.

With the shoving and moving of the sea of people, she felt a hand slip to the upper part of her leg, just under her rear end. No, she was not going to deal with this today. The hand searched, groping and feeling, sending the woman into a frenzied panic. Still stressed from the days before, she screamed, but to no avail. People couldn’t move. It was too tightly packed, and it’s not like anyone else could see what was happening. The tram slammed its brakes to a stop, and the person behind shoved her into the opening doors, sending her body flying toward the wall, smashing her arm between her own body and the sharp corner by the door opening.

Stop gender-based violence

As horrifying as this incident may be to hear about, this is an occurrence that is all too common. Men consistently harass women this way, especially on public transportation. Here it is easier for harassers to victimize others since the space is small, tightly packed, and sealed.

When speaking to other women about this issue, the common theme between all of them was empathy, sadness, and the common phrase ‘I can relate.

What kind of world are we living in when such a tragedy is commonplace? Enough that the majority of women can relate?

This story is only one of thousands, millions. Women from all over have stories of situations just like this, harassed just because of their gender. Despite the progress made as women in the hierarchy of society, we must keep pushing forward, this is unfair. Violence against women needs to stop!


The Robe 4 Coutures

Artisanal fashion #formodernhumans

Today, we introduce The Robe 4 Coutures by Marc Le Bihan – made in France. 

Marc Le Bihan delivers a poetic vision of fashion, portrayed with unique silhouettes, asymmetries, and raw hemlines. In his atelier in Paris, clothes are impeccably assembled through an artisanal process, that meticulous high-end handwork known as couture. Indeed, the best words come from Marc Le Bihan himself: “Pieces are made in casa, a la maison, in our atelier.”

Far from trends, his quiet luxury clothes pass through time, giving us a timeless aesthetic par excellence. Specifically, a vision of style that teaches us to build a wardrobe of meaningful pieces over time.

Discover The Robe 4 Coutures

About the design
It is a mid-length dress featuring an asymmetric silhouette and hemline. Indeed, the shape results from four stitchings, skillfully made by hand, running throughout the garment. Draping collar. Also, extra-long sleeves with a side hole that gives a glove-like fit. Certainly, Marc Le Bihan’s imprint is recognizable. Indeed, the dreamy, dark, avant-garde design makes it a timeless and versatile piece.

The Robe 4 Coutures
Marc Le Bihan – The Robe 4 Coutures

About the material
Cotton-blend knit-jersey. The hand is soft and comfortable to your skin but also warm. 
68% cotton, 20% polyester, 7% polyamide, 5% elastane.

About the colour
Black: a dark, avant-garde mood.

Dry clean.

Styling tips
The Robe 4 Coutures is a dress you’ll love for a lifetime. When the weather allows it, we like it with bare legs and leather lace-ups, combat boots or black Converse plus The Wavy Track Jacket by Meagratia. For your office, style it underneath a blazer. Also, pair it with heels for a night out or formal occasions.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call. 

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via WhatsApp

👉 Get yours directly from here!

Fashion, connection and micro communities

How a niche fashion selection ties in with change

Fashion, connection and micro communities have something in common. Indeed, given our disaffection with social media, we promote opportunities to connect in smaller groups. That is to discuss fashion and lifestyle in the face of climate change.

Our new approach to fashion:

The starting point is our capsule selection of independent international brands and Japanese fashion. So, we begin picking out meaningful garments featuring a good design imprint and a timeless aesthetic. Clothes you won’t find everywhere.
Specifically, we assemble a fashion capsule selection intentionally limited. Do you know why?
It’s the only way we can offer uniqueness and a sustainable approach. Indeed, brands keep talking about how good they are with their sustainable practices. But, still, overproduction is their business pattern. Therefore, they flood the market with large quantities of clothes. Of course, that model isn’t sustainable at all! However, fashion greenwashing works pretty well.

From climate change to a new vision of fashion

We refuse the status quo. The climate emergency is tangible, and this topic is the heart of our radically different approach to fashion. So we send back to brands their overproduction pattern and try to conduct business our way.

In other words, the climate emergency led us to see fashion with different eyes. Through our capsule selection, we communicate our new attitude towards clothing and life. And we wish to engage with people who are on the same path. Or, at least, curious to know more about what’s going on and, most importantly, how we can reduce our impact on the planet with our daily actions.

Connection and micro communities

But that kind of deeper connection hardly grows on social media. That’s why we favour interaction in smaller communities, whether in person or online. Though we show our selection on the web, we take care of all the buying, styling and blogging processes. We interact personally with anyone who gets in touch with us.

So, fashion, connection and micro communities tie in with the change. Connections are real. And, over time, they get deeper by developing trust and respect. Local or not, the quality of interactions and the garments selected make the difference! Above all, our loyal customers aren’t just customers. They support a different vision of the world.

Get in touch with us directly from here!

Tired of social media?

In search of healthier connections

Are you tired of social media? Do you find yourself frustrated with the rampant poor communication, tricks, and manipulation? You are not alone. Join the growing number of people becoming increasingly weary of social media.

Social media status

The Twitter Muskification is a disaster. Even Meta asks for a monthly fee: the offer is either a paid account to avoid advertising or a free account. If you choose the free option, Meta informs you that they will use your data for targeting. Well, targeting and data exploitation was their usual practice. They just said it openly! Then, another suggestion says: get a verification badge so your followers will know it’s really you! Perhaps those who need to feel important will be happy with it.

Among the large numbers of people who still share the recurring hoax on their account: “I do not give Facebook permission to bla bla bla…” – which makes you question human intelligence, one positive element emerged after these updates. Finally, users started opening their eyes. “Did you receive the message? Are you okay with it?”

Hey people, welcome! Yes, we received the message. And, no, we’re not okay with it! We won’t pay! Actually, we are so disappointed that we are searching for alternative opportunities to connect.

But it seems we are not alone. In fact, according to Wired, millennials (aged between 27 and 42), the first-gen social media users, are tired of being constantly connected.
Read the full article here.

“Twitter is bad (sorry, I will never refer to it as X). Instagram is overrun with ads and influencers hawking face creams and fitness tips. TikTok, what originally felt like a glossier alternative to YouTube, increasingly resembles an outlet mall full of “dupes” prizing hype over lasting influence.”

Don’t you agree?

Niche fashion & social media

Social media isn’t any more an opportunity to stay connected. That is gone. Misinformation, aggressive language, duck faces, boobs, a race to show the best bag, shoes or travels! It’s all about hate speech and toxic engagement.

And we, as tiny niche fashion online retailer for a small group of free thinkers and connoisseurs unsatisfied by mainstream fashion or fake sustainable clothes, should be happy with just showing outfits in order to sell. But that’s not us.
We aren’t on Instagram solely for marketing purposes. Our goal is to spread awareness, share knowledge and exchange thoughts. Indeed, we enjoy interacting with thoughtful individuals.

Being eternally connected, informed on any trend and absorbed in a time-consuming activity leads nowhere. In fact, people are overwhelmed and exhausted by the constant stream of information and the pressure to keep up with it all.

But, by taking a step back, we can regain control of our lives and focus on what truly matters.

Genuine connections in smaller groups

However, we believe that connecting in smaller groups can be healthier. Whether the interactions happen in person or online, smaller groups sharing respectful content develop a real sense of community.

What’s your viewpoint on this?