We entered the sale season and the entire industry, including the sustainability supporters, jumped into hard-discounting mode.
While it’s understandable that Covid impacted the market by leaving high inventories, it seems clear that the status quo wins.
The push to leave things as they are, keeping up with the usual producing and selling patterns, is stronger than the will to change.
In order to sustain this system, mark-ups have gotten higher and higher.
Perhaps this means that nothing has to change.
Covid was not a lesson to learn but just an obstacle along the path. Rather than learning the lesson and changing strategy, they would prefer to sell all the stocked goods to any alien species. And maybe exploit a whole galaxy too.
Producing goods to be sold during the sale season is the blind strategy of a sick market. A short-term solution that passes all the costs on to workers – by creating new slaves – and exploiting the planet.
If sustainability includes ethical work, giving a proper wage to those who make our clothes, then the sales aren’t sustainable.
We aim to see operators in the fashion field getting in touch to find new strategies to avoid sales. Connecting and collaborating in order to give value to the products, setting up a viable long-term strategy.
Furthermore, if they all talk about sustainability, they should also make it happen.