Delicate erosion: Meagratia SS24

Inspiration from Rakuten Fashion Week

In search of inspiration for the SS24 season, from the Rakuten Fashion Week, which just took place in Tokyo, we share the Meagratia collection film “Delicate erosion.”

Meagratia is a Japanese brand, and Takafumi Sekine is the designer. What do we expect from Tokyo? Creativity, unconventional design, uniqueness.

On a side note, we still divide collections into seasons for pure convention. In other words, it’s just to give a sense of order. However, we usually select meaningful pieces with a timeless aesthetic. Good design and quality last forever. Also, we tend to pick many seasonless garments: pieces that, with a layering style, work almost throughout the year.

We love the Meagratia brand and find his work interesting for its subtle sense of style and meticulous detailing. Also, the designer’s passionate research of vintage pieces made modern through skilled design work represents a labour of love for fashion. Definitely not for the mass market; it’s for those who appreciate uniqueness.

Delicate erosion – Meagratia SS24 collection film

His unconventional, personal language emerges in his collection films, season after season. And so, we invite you to see “Delicate erosion” Meagratia SS24 collection film here:

As you can see, getting some inspiration from the Meagratia SS24 collection film, the colour palette is delicate but intense. Fabrics are textured or printed but easy to wear. And the design elements are so unique they beautifully stand out. Another great point is the genderless approach, which makes the collection contemporary and transversal. Indeed, all of these elements come together to create a sensory experience that evokes feelings of elegance, sophistication, and timeless beauty.

Meagratia’s designs are the perfect style choice #formodernhumans
Always keep in mind that you don’t need more; you need only the right pieces. Which means less but much better quality.

Get in touch with us wherever you are! We will show you only the most unique pieces worth buying.

Last reminder:
Worldwide shipping is available!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

WhatsApp us directly from here!

Secondhand and fashion resale

Circularity or marketing trick?

Driven by the popularity of secondhand, the fashion resale market is growing strongly, not only for luxury brands but mass-market brands, too.

“The explosion of cheap, mass-market brands over the last two decades has meant the secondhand market is now awash with polyester party dresses and synthetic sweaters.” via Business Of Fashion.

As a matter of fact, “I’m searching for a little something” – is still the NR 1 customers’ request. In other words, it means a low-priced, easy-to-purchase, easy-to-get-rid-of piece of clothing. Though we don’t sell that product, we often hear that request. That’s what people want! Sadly, the attractive price for clothes is now a burden we all pay. In fact, clothes end up in landfills, where trillions of “little things” are towering, polluting lands and seas. So, you may wonder, was it really so convenient?

Since our wardrobes are packed with clothing, reselling is a way to clean them out. Of course, donating, too, helps.

Secondhand and fashion resale: pros and cons

From the perspective of circularity, reselling represents a valuable opportunity. First, it prevents clothes from ending up in the garbage bin, giving them a longer life. Second, it makes luxury brands accessible.

But, in the case of fast fashion, there’s a big issue with reselling: mass-market brands use circularity to greenwash. Indeed, the fact that fast-fashion brands push people to resell their clothing is a marketing trick. They do it to sell more fast-fashion items. Reselling fast fashion to purchase more fast fashion is pure madness. Instead of limiting the problem, brands make it bigger by feeding the system.

Secondhand and fashion resale make sense for quality products, as clothing made to last deserves a second life, though brands should control production anyway. But it is dangerous with fast fashion. In fact, we’d better avoid producing new garbage at all, which would be the ultimate solution to fashion waste.

How do you make a positive impact? Don’t buy fast fashion. Buy less, far much less, buy better!

The real slow living

Where can we experience it?

The concept of slow living has become quite popular lately. There’s an inspiring book on the subject: In praise of slow, by Carl Honoré. Though pushed aside from contemporary society, there was a time when it was part of Italian culture.

Indeed, our holiday in Basilicata (Southern Italy) reminded us of the values connected to slowness. Moving at a slower pace. Connected to nature and in sync with its timing. Savouring a quiet environment. Having mindful behaviour towards life, nature and things we need.
We enjoyed it and found it beneficial for the mind and the soul.

Slow lifestyle in Basilicata

Do you really want to understand slow living? Then, go to Basilicata, and you will find out how it is integrated into their daily lives. People do not hurry. Running errands is not hectic. For instance, they wait for their turn at the baker. Even if there is a queue, nobody complains. No honking if someone stops the car in the middle of the road to ask for information. And if anyone honks, it is just to say hello! Because there, they salute everyone. Also, they sit ‘al fresco’ to enjoy some fresh air late afternoon or evening.

With production plants based in northern areas, people had to move to those places to find a job, leaving the south to abandonment. And it’s been easy in big towns to get sucked by what was supposed to be the right thing to do, becoming cogs of a relentless money-driven society that wants us to be productive day and night.

Slow: the South way

However, a comment made us reflect. During our holiday we met a woman coming from Northern Britain. We asked why she had chosen Marina di Pisticci for her holiday and if she had relatives there or what. But she said: “I was looking for a place that had no influence from the northern side. So we came here, to find the real Italy. It’s a quiet place and we fell in love with it.”

So, the more you go south, the more you can experience slow living. No influence from the north is the case for Basilicata. Indeed, the region tends to be disconnected from the rest of Italy. Viability from town to town is not well developed. A sense of isolation prevails, which makes it fascinating.

Slow living & big towns

Indeed, this woman gave a good insight. Northern areas are not the place for a slow lifestyle. Whatever your vision is, Milano, Paris, or London aren’t the place for slowness. So, for people like us living in big towns, it’s about reconsidering our values, priorities and lifestyle.

To make changes in your life, start getting rid of the sense of urgency typical of big towns. Remind yourself there is nothing to chase after. Take deep breaths, appreciate slowness and savour every moment.

Pasolini on modern lifestyle

Inspiration #formodernhumans

In an open letter to the President of the Italian Republic on “Il Corriere della Sera” – Thursday 4, September 1975 – Pier Paolo Pasolini had written a critique on modern lifestyle. Specifically, it’s about Italian politics, but the picture he traced of mass society is clear.

It touches on the topic of summer holidays to show the reality of Italy around the 70s. This cross-section highlights the change Italy faced, making you feel the craziness of what was happening. So, Pasolini explains a vision of the world that fascinated us. Which we have welcomed, accepted, and, therefore, contributed to prosper.

Although it is about Italy, we can find commonalities in many other countries. Indeed, it is worth reading to understand modern lifestyle and how to change it for the better.

Pasolini’s words on modern lifestyle

Here is an excerpt:

“I saw them, I saw them in crowds on August 15th. They were images of the most insolent frenzy, and they put such a commitment to having fun at all costs that they seemed in a state of ‘raptus’: it was difficult not to consider them contemptible or, in any case, consciously unconscious.
They have been deceived, mocked. A sudden and violent reversal (as regards Italy) of the method of production destroyed all their ‘particular’ and ‘real’ previous works, changing their form and their behaviour: and the new existential, purely pragmatic, values of the ‘welfare’ have taken away all dignity from them. But that was not enough: after being made monstrous (puppets guided by a ‘new’ hand, and therefore almost gone wild), well-being, the cause of their monstrosity, ceases to exist, while the puppet dance continues.”
(source)

So, call it welfare or progress. An illusion of richness and well-being, which is fake. In fact, the cost of this illusory prosperity and what it leaves behind is out of control. How many people cannot afford to satisfy basic needs? And what about the environmental devastation? Is it real progress?

We let it happen. This is our modern lifestyle. And to use Pasolini’s words, we are consciously unconscious. Now, isn’t it time to become fully conscious?

Summer break

Basilicata: far away from mass tourism

Among the many unforeseen events that life tends to offer in large amounts, it was finally time for summer break. And so we started looking for something that could work for our family holiday: a beautiful sea, nature, accessibility and, as much as possible, not a crowded place.

We wanted to go to Basilicata, Southern Italy (our family comes from there). So, we started evaluating hotels and accommodations along the route and in that area.

The biggest lie: sustainable tourism

After some research, we realised that almost every hotel, residence or resort is sustainable or “cares very much” about the environment. As well as in the fashion field, sustainable marketing is here to make people believe in the biggest lie of our times: sustainability. The contemporary lifestyle isn’t sustainable at all. In fact, no one renounces flights, disposable products or mass consumption. So no green marketing will make it better unless we change how we live.

We can’t say sustainable tourism came as a surprise, but we said, ok, let’s see what they mean precisely with these fabulous green magic words. What do these hotels offer? For instance, we saw imposing luxury buildings that suffocate the environment to the point of modifying and devastating coastal areas. Or hotels proudly promote 1.200 to 6.000 square feet of swimming pools.

So we wondered, can people believe that such waste of water has something to do with sustainability? If so, we deserve extinction.

Summer break - Basilicata
Summer break – Basilicata

Summer break: out of the beaten paths

Since there’s no such thing as sustainable tourism because humans aren’t sustainable, not even at home, we searched for a low-impact solution. It seemed more achievable.

Therefore we opted for something totally different for our summer break. No big hotels, no flights, far away from mass tourism. Indeed, we found a house in the countryside, near Marina di Pisticci. It’s immersed in nature, peaceful and quiet, essential but spacious, 20 minutes away from the sea. A thick pine forest creates a green frame, a necessary passage to reach the beach. Though the Basilicata region has grown from a touristic viewpoint, it is still wild and not too crowded.

Back to our roots, back to basics. There is nothing to chase after. The whole place and its slow lifestyle remind us that true luxury is the nature that surrounds us.

In the end, isn’t it real sustainability?

Style inspiration

Summer outfit ideas #formodernhumans

This is our style inspiration celebrating an essential, clean and effortless image. 

So, today we post a couple of summer outfit ideas showing some meaningful garments, pieces you’ll never get tired of. Always through the guiding principle: buy less, buy better. Far much less – because more is not the answer. 

Contemporary fashion designs, comfortable silhouettes and textured fabrics, which are pleasant on your skin. Build your capsule wardrobe with these special clothes.

Meaningful clothing – features that cannot miss:

Uniqueness and good design
Quality fabrics
Timeless aesthetic
Clothing made to last

Summer style inspiration

MIlano streets: Marc Le Bihan asymmetric tank dress in 100% cotton

style inspiration

Modern sophistication: Meagratia mesh poncho in 100% cotton + Plantation1982 cropped pants in organic cotton

style inspiration

Do you want to evolve your style?

Start by cleaning out your wardrobe: resell or donate your clothes. Most importantly, do not buy the umpteenth fast-fashion dress or the fake “quality clothes” sold at such a so too-low price that not even kids would believe it. 
It’s time to stop with pointless shit.
Contact us! We’ll help you and guide you to choose only what makes really sense. Here below how to get in touch with us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

Fashion & global boiling

How can the fashion industry adapt to the extreme weather?

Temperatures are peaking, hitting a record around the globe, and as we have entered the global boiling era, the fashion industry needs to rethink its business models.

“Climate change is here, it is terrifying, and it is just the beginning. The era of global warming has ended and the era of global boiling has arrived.” – said the UN Secretary-General, Antonio Guterres.

Scientists confirmed that July has been one of the world’s hottest months. Of course, what is happening is consistent with the predictions, but the change seems to accelerate faster than expected.

Though Guterres calls for immediate action in order to turn the tide, we are not optimistic. Big corporations will not approach degrowth, which would be the only valuable possibility.

For the fashion industry, global boiling means getting ready with a different plan, a leaner way to operate the business. In fact, this new normal makes it difficult to think in terms of foreseeable seasons, as the industry has done so far.

Therefore, fashion brands should rethink how they set up their Spring-Summer collections by presenting patterns, fabrics, and silhouettes designed for a new reality. Most importantly, they need to reconsider how they sell to retailers.

Retailers, on their hand, need to order from brands that allow them to purchase smaller quantities and give them the possibility to reorder. In fact, ordering six months earlier is not really smart since it is impossible to foresee the weather in the long run.

Global boiling: possible solutions for the fashion industry

Pre-order: retailers can show the products to their customers and then pass an order to the brand.
Made-to-order: products made within certain specifications, such as materials, colours, and dimensions, but in a limited range of options.
Customised product: clothes or accessories created for an individual customer, according to their needs and requirements.

Benefits:
All the above models would limit overproduction and fashion waste. Also, they would help improve inventory allocation.
Retailers would sell during the season, limiting frequent markdowns because of overstocking.
Products would keep a higher value throughout the year.

People would purchase fewer garments but better quality.

Something needs to change in the fashion system. The industry must be flexible and adapt to specific seasons and unforeseeable events.

Fashion must consider global boiling, or it will end up boiled.

Uncompromising, Sinéad O’Connor

The sad post-mortem recognition as a feminist icon

The passing of Sinéad O’Connor, uncompromising woman and beautiful soul, left us speechless. Not to mention celebrities’ tributes posted on the web.

Modern society, which is basically (and sadly) a big market, is not the place for uncompromising women. A rebellious attitude does not play well with patriarchy and market requests.
What sells, marketing, who sells more – are the only things that count in a money-driven society. In this context, the female aesthetic is strictly linked to what sells. In fact, there are specific norms, rules or standards to which every woman needs to conform in order to be accepted.

Inimitable talent and uncompromising style

Around the end of the 80s, we saw a face of rare beauty with a bald head and a voice of unique intensity, and we fell in love with her. When interviewed, the Irish singer Sinéad O’Connor explained that the music industry wanted her long-haired and revealing clothes. Instead, she showed up bald and in combat boots.

Her shaved head became a trademark, a symbol of protest against traditional views of femininity. Although she tried to hide her beauty, the result was exactly the opposite. Indeed, very few women can cut their hair that way and still look so very beautiful!

Conformism & contemporary feminism

If a woman wants to be considered beautiful or accepted as an artist, or whatever she wants to do in her life, the standards are long hair and tight-fitting clothes. So we have some problems understanding the contemporary idea of feminism. For instance, look at all the celebrities who call themselves feminists; celebrated by the mainstream culture, they look as the system wants them to be, calling it freedom of expression. Is that real feminism? We don’t think so. For sure, hitting the number one charts thanks to an immense voice and a clean face and piercing eyes, was different. So, follow what the system wants, conform if you feel ok, but don’t call it feminism.

We have always searched for news from her social media accounts because we appreciated her outspoken personality, anti-establishment position and political activism. Most celebrities, though having platforms, do not say a word on crucial matters.
In fact, she was so brave to speak in support of child abuse, human rights, women’s rights, and against wars and racism. Most importantly, being a victim of abuse, she showed her vulnerability by disclosing her struggles with mental health and fibromyalgia. But she got hate and disregard in return.

On July 26, the uncompromising Sinéad O’Connor was found dead. And, all of a sudden, she becomes a feminist icon, understood only after her death. Insulted when alive, celebrated after death!

One comment really made sense:

“You praise her now ONLY because it is too late. You hadn’t the guts to support her when she was alive and she was looking for you.”

Morrissey

Extreme weather: the new normal

Why people don’t care about climate change

It seems extreme weather bothers people to the degree of the intensity of heat, cold perceived, or devastation suffered. Other than news titles, these dramatic events cause conversations and complaints. However, it stops there.

But now that information is everywhere, why do people not educate themselves? Why is there indifference and no action?

Extreme weather in Europe

A massive storm and hail have devastated Milano. Also, in the Mediterranean, flames are devouring everything. That happens in Sicily, Greece, Croatia, Turkey and Gran Canaria. From droughts to wildfires, these days, Europe is burning. The climate emergency is tangible. And we know what has caused climate change which drives extreme weather because scientists said it clearly decades ago. They said we had to change the way humans impacted the planet. But we kept on abusing nature in the name of money.

Furthermore, instead of listening to those who tried to open our eyes, instead of changing our lifestyle to avoid extinction, we changed the marketing! So now, every product or service is green. Brilliant! But guess what? The world is in flames.

Misleading messages on climate change

Recently, the Italian Prime Minister spoke at the Vox rally in Valencia. She said we need to “stop ultra-ecological fanaticism.” Also: “ecological sustainability must go hand in hand with economic sustainability.”
In other words, according to the Italian government, we need to stop those who take a step to protect nature but do not say a word about oil companies.

These messages on how to handle climate change are disturbing. Besides, this viewpoint goes hand in hand with the fake slogans of green capitalism and sustainability, which are expressions of greenwashing.

Please, stop it all! Stop talking! No more words on sustainability because they are unnerving.
We are fed up with hearing governments and brands talking about growth. We cannot stand hearing about sustainable fashion, organic food, sustainable tourism or net zero! There is no such thing as sustainable growth.

Climate change worsens, but we keep doing what we have done so far! More flights, more cars, more travel, more consumption. Like someone driving a car about to hit a wall but does not care!

Now more than ever, information is available to everyone.
Indeed, there is enough information about climate change to educate ourselves and hold ourselves accountable. Yet most people prefer to credit those who deny it. Either there is a lack of understanding, or we are kidding ourselves.

But one thing is clear: extreme weather is the new normal. And we cannot afford this inconsiderate behaviour anymore.

Education to value

How to survive in a world of destructive overproduction

Going from “fashion is dead” to a style rebirth as the reflection of a thoughtful lifestyle involves a renewed education to value. Which, in an era of devastating overproduction and immense confusion, takes time, a lot of time. Also, patience and humble work. By getting rid of pointless stuff. And silence rather than loudness and obsessive presence. Because it can be ok to post on social media, but for instance, if designers’ voices speak louder than their product, they are not for us.

The paradox of sustainability

Paradoxically, because of sustainability, buzz increased, yet no change ever happened. Noise, just a lot of noise. Who’s the greenest one? The show is on, but the conversation is demeaning. Thanks to green capitalism, in fact, many individuals found new job opportunities even though it has nothing to do with being sustainable. It’s about making money, not making change. Apart from climate activists, sustainability and green capitalism turned out to be a profitable bandwagon.

Indeed, green brushstrokes seemed very cool! And what’s absurd is that most people buy into it.

Therefore, from the perspective of searching for value and offering value, favouring interactions in smaller communities seem more effective than social media screaming. More real, more human. Fake conversations lead nowhere.

Education to value: what does it mean?

Start by avoiding mass production, mass tourism and intensive farming.
Specifically, in fashion, rediscovering value is about developing an understanding and appreciation of good design. And, learning about quality and artisanal handiwork.
Respect workers’ rights and human rights, and care if workers get fair wages. Above all, the necessity of working within the means of the planet.

It involves the need to eliminate the garbage brands try to sell, and not wanting to be part of a world that wants to promote it. Rather than buying pointless stuff, buy nothing at all.

Break the moulds.
Escape marketing slogans,
Search for quality, not quantity.
Because education to value means learning that less is more, even if the rest of the world still follows another direction.