Timeless is a concept that has become quite popular in fashion nowadays. Why? and why now? Let’s dig deeper into this.
Timeless fashion – just as timeless design in general – refers to classic pieces: items conceived and made to last. But it also includes those pieces that feature such an innovative design that even after many years, they are still forward, always relevant, evergreen. Those pieces end up being copied by other brands who feed themselves on the creativity of others. And, if your eyes are a little bit trained, you see where they come from.
Now that the system has collapsed, we seek out ways to survive. Timeless is a good strategy because it gives worth back to clothing and its production system. Also, it opens us up to a more thoughtful way of consuming.
Timeless tells you to buy less but better. It is the opposite of disposable clothing, the opposite of fast fashion.
We always promoted a vision of style that was more than consuming fashion trends quickly. We did this from the very beginning of suite123, about fifteen years ago.
We mainly selected clothes having a certain stylistic content, never banal, with a good design, made from beautiful materials. In fact, that is the essence of timelessness: items you can wear forever.
Now we are even more concentrated on this approach. Given the situation we are in, we firmly believe it’s a mindful, appropriate choice.
The investment is higher, but it’s the only way to have clothes that last for a long time. Timeless fashion is one of the steps we need to take to reduce our impact on the planet.