Why it’s crucial and why now
Timeless is a concept that has become quite popular in fashion nowadays. Why? And most of all, why now? Let’s dig deeper into this.
Timeless fashion – just as timeless design in general – refers to classic pieces: items conceived and made to last. But it also includes those pieces that feature such an innovative design that even after many years, they are still ahead of their time, always relevant. Evergreen, indeed. Those pieces end up being copied by other brands who feed themselves on the creativity of more advanced designers. And, if your eyes are a little bit trained, you can see where the inspiration of these items comes from.
Timeless fashion: the only worth investment
Timeless fashion is the only worthy investment. But why has it suddenly gained popularity? Why now?
Now that the system has collapsed, the fashion industry seeks new ways to survive. Timeless is a good strategy because it gives worth back to clothing and its production system. Also, it opens us up to a more thoughtful way of consumption.
Timeless tells you to buy less but better. It is the opposite of disposable clothing, and the opposite of fast fashion.
However, from the very beginning of suite123, about fifteen years ago, we promoted a vision of style that went beyond the rapid consumption of fast fashion. We primarly selected clothes with a distinct stylistic essence—never banal—featuring good design and crafted from beautiful materials. In fact, that is the essence of timelessness: items you can wear forever.
Now we are even more concentrated on this approach. Given the situation we are in, we firmly believe it is a mindful and appropriate choice.
The investment is higher, but it’s the only way to have clothes that last for a long time. A very long time, if you treat them carefully. Timeless fashion is one of the steps we need to take to reduce our impact on the planet.