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Fashion Experts vs Sustainable Brands

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Spring-Summer 24 fashion exhibitions


With Spring-Summer 24 selling season-opening, fashion experts are meeting sustainable brands. And so, we received invitations for panels and fashion events, aiming to facilitate the shift towards eco-conscious products. But the ultimate goal isn’t sustainability. It never is so. 

Unfortunately, brands that have an idea of what sustainability is, aren’t understood by fashion buyers and showrooms. Indeed, both industry players had the same comments, which seems weird and leaves little hope for specific brands to find a market that would sustain their business in an evolved fashion panorama. But fundamentally, these comments say a lot about what sustainability represents in the fashion industry.

Fashion experts’ remarks on sustainable brands


We’ll guide you through some opinions we heard about these new brands:
1- Is this clothing collection sustainable?
2- This collection is too small. Why just a few pieces?
3- It’s expensive! Prices are too high. We want the same clothes at a much lower price.

Now the responses we would love to give, point after point and face to face, to the fashion experts:
To the very first question everyone asks when approaching a booth: is it sustainable? 
What do you mean? Can’t you understand it from the size of the collection, style choice, quality and materials? Do you need a tag stating if a garment is eco-conscious? 

The second one: your collection is too small! 
Guess what! Capsule collections should be the way out from decades of racks packed with new items. The way out from overproduction. Isn’t a capsule collection more sustainable? It seems showrooms and buyers still need endless items, fabrics and colour options, which is the opposite of sustainable fashion.

Then comes the third request, which makes you understand these experts have no idea what they say: it’s expensive! We want this dress, but cheaper. Well, sustainable materials are expensive, and if the designer were to create that specific dress in a much cheaper material, it wouldn’t make sense.

And so, the last request takes us back to the first: is it sustainable? 
Why do you ask? What do you expect from sustainable brands if you ask for much cheaper materials?

Is sustainability the goal?


Dear fashion experts, buyers and showrooms, are you sure you want sustainable fashion brands? Do you know what sustainable means? It seems your ideas are confused, indeed. And perhaps those panel discussions have a different goal. 

In fact, it sounds like your interest in sustainability stops at justifying your presence in the market.

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Man Comes, and Man Goes!

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What’s the point of fluidity if brands still present gendered fashion shows?


“Man comes, and man goes” is the feeling we get analysing this men’s fashion week. First, there were men’s fashion shows. Then designers said, “man no, not anymore.” It was better to present men’s and women’s in one event. And now men’s shows are back again! 
So, what’s going on? Do designers have an idea of what the world needs, or are they just babbling?

Man’s fashion and style


On the one hand, the vision of men lately has become more free. They can wear clothes that weren’t appropriate a while ago. Although man’s image sometimes appears confused, it is almost entirely devoid of elegance. This is because fluid style is often associated with a caricatured portrayal.

Furthermore, we wonder who brands are talking to. Young boys? In fact, the target age seems significantly lowered. But can teenagers afford luxury designer clothes? Apart from a tiny audience, it doesn’t seem likely. So, again we wonder what worldview these top brands promote.

Women and gender-fluid


On the other hand, the idea of women remains quite antiquated and vulgar, even when approaching gender-fluid. This is often accompanied by the claim of presenting a woman free from patriarchy and imposing her own personality. Free to dress as she likes, they say. In other words, a woman’s style that reflects her liberation from man-imposed rules. 
Of course, we do not agree with this storytelling at all. It’s just a fake representation in order to sell the same old things we are tired of.

Spring-Summer 24 men’s fashion show: gender-fluid and sustainability


Ultimately, as regards men’s fashion week, we touch upon a few considerations:
From a style perspective, there’s no need for gendered lines, though we believe that fluidity doesn’t mean ridiculous. 
But what’s the point of fluidity if brands still present gendered shows?

Most importantly, from a sustainability viewpoint, we can’t see the need for a separate fashion week for men and women. In fact, it seems like designers say everything and its opposite six months later, completely disowning words of common sense they pronounced earlier. There’s no clear and consistent line of thought. Which, in times of climate change and tangible disasters we face on a daily basis, seems absolutely out of control.

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The Multi Strap Slides

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Vibrant and comfortable summer slides #formodernhumans


Today we introduce The Multi Strap Slides by Antenora shoes.

These lime sandals will add a touch of colour to your Spring-Summer style. Also, they are very comfortable, so you will love wearing them, creating playful outfits.

The brand Antenora is a new entry for this spring-summer 23. Located in Italy, in the beautiful Marche region, Antenora production is entirely hand-made with care and passion. In fact, they select the softest leathers and brush their shoes with customised colours.

A technical curiosity from the world of footwear: do you know what “fussbett” means? Fussbett is a German word which means footbed. In fact, Antenora shoes are fussbett sandals. Therefore, shoes with an ergonomic footbed, which is a structure that provides 100% comfort.

Discover The Multi Strap Slides


About the design
Flat multi-strap leather sandals. In order to provide better support and an excellent fit, Antenora shoes use a customised ergonomic footbed, specifically called fussbett. Which is covered by hand with soft leather. Eventually, they apply a light, soft and durable rubber outsole. 

The Multi Strap Slides


Fit: true to size / comfortable.

About the material
Upper: 100% calf leather 
Fussbett: 100% calf leather
Outsole: durable rubber 

About the colour
Lime: halfway between yellow and green. Indeed, this is a bright and exuberant colour which evokes the spirit of Summer.

The Multi Strap Slides are the perfect choice to complete your Spring-Summer outfits. If you like colour-block, you won’t have problems creating mix-and-match looks with these slides. But if you usually do not wear full-coloured outfits, just a touch of lime paired with your basic colours clothes will make you stand out.

How to purchase The Multi Strap Slides:


Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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Sustainable Fashion Brands

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What you need to know


Let’s face it: 90% of sustainable fashion brands would be truly sustainable if they stopped doing their collections altogether. Do you care about the planet? If you do, it must be clear that trillions of self-appointed “sustainable brands” that have oversaturated the market aren’t sustainable. Indeed, we came to this conclusion after years of visiting fashion exhibitions and showrooms, checking out lookbooks, and corporate and online communication.

Clearly, sustainable practices must be embedded in the designing process and production chains. Most importantly, fashion degrowth must be planned to reduce the massive impact of the industry on the environment. But the point is that attention has shifted from clothing to too many words and much storytelling. And everything is about that: words and empty slogans. Why? Because these designers have nothing to say with thei work. Their design means nothing. Therefore, marketing gives these “sustainable brands” a reason to exist and an opportunity to do business.

Top brands vs sustainable brands


In the fashion universe, megabrands’ communication is all about sustainability. Though we avoid listing all top brands’ sustainable activities we read daily because it gets embarrassing, if not unnerving. In fact, we find designers and many new brands, who make a lot of noise talking about sustainable fashion, but in practice, they lose sight of their job. And what is their job? Making clothes, meaningful garments, and pieces worth buying in case people need something new.

Niche fashion #formodernhumans


But, in our fashion research, a tiny niche focused on its job has emerged. Here we can find those brands that offer intrinsic value in their design, beautiful pieces presented in a contemporary key. Also featuring refined details, quality fabrics and impeccable tailoring. Brands with a unique sense of style, a timeless aesthetic, edgy and always fashion forward, but absolutely far from mass production. Indeed, they let their design speak.
And so, without too many words, but through the value of their work, they show us sustainability almost achieved in practice.

In conclusion, designers part of the blah-blah-blah sustainable fashion brands bubble would better serve their cause and do a favour to the planet if they didn’t do their collections.

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How Do We Dress For This Unstable Weather?

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Mastering the art of layering style


How do we dress for this unstable weather? It’s a question we hear frequently. Indeed, this is the season of extremely inconstant meteorological conditions. Sunshine today, rain tomorrow, or even worse, the weather changes over the day. So, you get dressed in the morning and go to work, but you don’t know what to expect when you close the office or finish your shift. Heading back home can be a real surprise!

By the way, the weather seems unpredictable all over Europe and perhaps not only on this side of the planet. You know, that thing called climate change…

Unstable weather & how to dress


The best way to dress for variable weather is layering. Indeed, for a long time now, we have been promoting this style because it allows you to wear your seasonless garment throughout the year. And so, when you purchase your clothes, you can focus on meaningful pieces only, knowing you’ll wear them for a long time.

The art of layering style


Layering means creating multiple layers of clothes, tone one tone or contrasting colours. This mix and match give good protection from the cold. But, at the same time, it allows removing one or more garments depending on the weather. However, many people find this combination of fabrics of different weights difficult. In fact, the risk is to build up so many layers that they look like a sausage.

How to dress for this unstable weather?


Layering for the spring-summer season is easier because it’s about putting together lightweight clothes. So you will not risk building out too much. Start wearing a t-shirt underneath a shirt. Also, add up an oversized sweatshirt or a blazer and complete the outfit with a scarf. Then, depending on the temperature during the day, you can take off some layers which you’ll fold up and put in a shopping bag.

Of course, do not forget to put a foldable raincoat and a pair of sneakers in your bag.

If you may have any doubts, drop us an email or WhatsApp. We’d love to help you!

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