suite123

Sustainability Is Ridiculous

/ Leave a Comment
Reading Time: 2 minutes

Why playing this shell game should be banned


Sustainability is ridiculous. Not because the concept per se is foolish or does not make sense. But because it is too broad, too vague, and, therefore, deceptive. 

Sustainable fashion? This is greenwashing


Sometimes for ignorance or superficiality, yet in most cases, intentionally, as those who play the sustainable game are perfectly aware of what they do. But, in the end, sustainability is just a new way to make money by showing a green facade. The industry, that goes from consultancy to fashion brand retail to NGOs, is flourishing. As a matter of fact, industry players spend time on “eco – green – conscious” labels, but it seems they are playing a shell game. The purpose is to hide and manipulate truths. 

In most cases, the effort is all about running after the latest eco-friendly label. But is it enough to achieve sustainability? It is the case of Chloé, for instance. Richemont hired Gabriela Hearst for her eco credentials, and now, three years later, the designer is exiting the company. Though they say revenue increased by 60%, their design is far away from the beauty of the past. 

Why sustainability is ridiculous


Ultimately, we have some doubts about the strategy Chloé has promoted so far. How can a luxury brand based on seasonal trends manage its business without damaging the planet? We wonder how fashion brands that shift to a purpose-driven business can be credible if they still run their activity on an overproduction pattern. Also, they attain the status of B-Corp. Most importantly, we wonder how B-Corp certification can combine with overproduction. That seems contradictory. In fact, in this context, sustainability is ridiculous.

Specifically, we wonder if a drastic reduction of supply by offering only beautiful design garments made with “sustainable materials” and respecting the production chain would be an effective strategy.

But, of course, we understand that manipulating reality with the effect of fueling overconsumption is the most effective way to make money. So keep up promoting a green world!

Sustainability Is Ridiculous Read More »

The Double Essential Dress

/ Leave a Comment
Reading Time: 2 minutes

Niche fashion #formodernhumans


Today we introduce The Double Essential Dress by Un_namable.

“Essential” – the minimal and timeless aesthetic inspires the name of this longuette dress in two layers of hand-dyed natural fabric, recycled cotton and linen. Indeed, it is a stylish addition to your spring-summer wardrobe.

New in this Spring-Summer season, Un_namable is an Italian brand that creates unique and timeless clothes which are, at the same time, experimental and innovative. Juxtaposing fabrics submitted to special processing and avant-garde techniques, they transform the pieces into unexpected volumes and silhouettes. The brand emphasises the value of exceptional craftsmanship and uniqueness.

Discover The Double Essential Dress


About the design
Sleeveless, round neckline maxi dress featuring a flared silhouette for two layers of fabric. Minimal design with two side slit pockets. Under knee length. A simple and sleek elegance defines the image of this dress.

The Double Essential Dress


About the material
55 cotton recycled, 45% recycled linen + 100% cotton – recycled BCI cotton.
BCI is the acronym for Better Cotton Initiative, the world-leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive while protecting and restoring the environment.

About the colour
Light marsala, garment dyed.
All Un_namable garments are dyed with pigments of natural origin. Specifically, the designer makes the colours starting from food ingredients.

Laundry
Easy-care product: wash by hand inside out in cold water. 
Reshape whilst damp.

Styling tips
The flared line of The Double Essential Dress lends itself to multiple combinations, and it is perfect even in layered style. For your daytime looks, pair it with flat sandals. For special occasions, it works with a mannish blazer and heels. The beauty of meaningful pieces is that you can wear them in diverse situations just with different styling!

How to purchase from us:


Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

The Double Essential Dress Read More »

The Elephant In The Room: Overproduction

/ Leave a Comment
Reading Time: 2 minutes

& why the fashion system ignores it


The elephant in the room is a bulky presence that fills every physical space. A dominant companion whose effect we can see in every corner of the planet. The thing is, everyone ignores it, hides it, or pretends not to see it. 

But can the fashion industry make change without addressing its elephant in the room? 

Fashion industry: what is the elephant in the room?


It’s overproduction! An enormous, visible, tangible and destructive elephant. Is the industry aware of it? Fashion insiders, CEOs, fashion designers? And the group of all the new “sustainable labels”? And what about those who promote corporate change? Of course, they are aware. But they still put profit first, not the planet. Even new companies born to spread sustainable messages do not renounce the overproduction/overconsumption pattern. In fact, some deemed changing that system would be too radical, and bosses wouldn’t accept it.

But is it plausible to talk about sustainability regardless of overproduction? No! Of course, not! 

To make it even more clear: can brands that overproduce goods be considered sustainable? No, they can’t! It seems obvious!

So, why does every single brand involved in this overproduction system promote its sustainable practices? Marketing is the answer: the purpose is, selling more, feeding the system and their pockets. And marketing takes the shape of greenwashing or social washing in order to show a clean face engaging with people. 

Specifically, are top brands and new green companies bringing real innovation? Are they doing the right thing with their sustainable marketing strategies? No, they simply found a new way, an updated way, to make money!

And so, in the end, it all boils down to this point: can the fashion industry attempt to make a change without addressing the elephant in the room? No! Of course, not! Indeed, the industry is far from changing for the better.

The Elephant In The Room: Overproduction Read More »

Cultural Change

/ Leave a Comment
Reading Time: 2 minutes

Between utopia and feasibility


Are we ready for cultural change? The real one, we mean. When it comes to sustainability, do we believe in all the marketing bullshit that flooded communication lately? Or are we open to change for real? Ready to pick this opportunity up and make something better beyond the facades? 

People are bombarded with deceiving information: 
“We are sustainable because we recycle garments!”
“We use milk, coconut or whatever fibres.” 
“Hey, we have a conscious section in our store!”
“There’s a sustainable selection on our e-shop.”
“And we are the ones who do it best because we plant trees!”

Forget all that. Even the ‘plant a tree’ claim is proven misleading. Indeed, all these messages have the sole purpose of making people overconsume. As a matter of fact, not a single company has changed their overproduction pattern.

On the one hand, this is marketing, what brands need to say in order to show a clean face. But, on the other, we can find alternative reports and explorations that dig the truth out. Are we open to reading those reports? Understand how things really are? And, therefore, start questioning? 

Of course, sustainability is a path to pursue with conviction and self-commitment, despite all the difficulties, misleading messages, and smoke and mirrors. 

But is the effort worth it? Or, as many people with whom we exchange thoughts tell us, sustainability is just one of those beautiful utopias. To sell,one must focus only on increasing sales. That is what companies have to do. And people, for their part, have to buy whatever product. 

So, in the context of trade, specifically in the fashion field, is sustainability a utopia or is it feasible? What’s your viewpoint on this?

Are you open to cultural change? We would love to hear your thoughts. 
Drop us an email, WhatsApp, or comment here below!

Cultural Change Read More »

The Silk Slip Dress by Marc Le Bihan

/ Leave a Comment
Reading Time: 2 minutes

Artisanal fashion excellence #formodernhumans


Today we introduce The Silk Slip Dress by Marc Le Bihan.

More than a 90’s comeback, it is a real timeless piece of artisanal couture. Its minimal design will make you stand out without screaming. Indeed, it’s the essence of elegance.

No one like Marc Le Bihan provides that sense of nonchalant elegance, which is understated, and never out of place. But also, his design makes you want to wear beautiful pieces in your everyday life. Because you build your wardrobe of meaningful garments over time with items you love to wear. Clothes you select with attention, privileging quality over quantity, choosing that special one rather than a shopping bag full of disposable fashion.

Discover The Silk Slip Dress


About the design
The design point is a sleek slip dress featuring thin shoulder straps, a draping front neckline and a v-cut along the back. Impeccable tailoring. Fluid straight line and a relaxed fit. Under knee length.
Understated, timeless, seasonless, artisanal couture.

The Silk Slip Dress
The Silk Slip Dress

About the material
100% silk. The fabric has a soft touch and a creased effect.

About the colour
This item is available in two colours:
Anthracite: an understated hue which is refined and elegant.
Anise: a vibrant light green that will boost your mood, but it lends to be combined with many colours.

Laundry
Dry clean.
However, you can wash it carefully by hand in cold water with soap for delicate fabrics and add white vinegar to prevent colour loss.

Styling tips
Wear The Silk Slip Dress as a versatile seasonless garment. In winter, complete it with a wool cardigan and boots. During the spring and summer seasons, underneath a sweatshirt or a mannish blazer and flat sandals, depending on the situation.
Also, for special occasions, pair it with heels. You don’t need anything else!

How to purchase from us:


Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

The Silk Slip Dress by Marc Le Bihan Read More »