Genderless fashion #formodernhumans
New in this season: Meagratia is a Japanese brand we selected for good design lovers. And so, for self-aware people who love hunting for unique garments.
Those meaningful pieces allow you to express yourself and not just hide behind a logo. But of course, it means having a certain personality not aligned to the mainstream.
Established in 2012 by the designer Takafumi Sekine, the brand shows at the Tokyo Fashion Week from Spring/ Summer 2019.
And in 2019, the brand was the winner of the Tokyo New Designer Fashion Grand Prix. Afterwards, the designer shows his collections in Paris and New York regularly.
Meagratia is a unisex ready-to-wear brand, and its concept is a fusion of history with a sense of the present.
Fall/ Winter 22 Meagratia digital show: Rakuten Fashion Week Tokyo 2022
Check out the Fall/ Winter 22-23 digital show from the Rakuten Fashion Week Tokyo 2022. You will enjoy it!
About the brand, we loved the genderless aesthetic, which is modern but effortless at the same time. Unconventional, but never aggressive, well-balanced indeed. And the particular attention paid to all the details, visible or hidden. But also the idea of showing a capsule collection that stands out for a precise sense of style, offering a concentration of good design and quality. Because in the end, more is not what you need.
Cool design from Japan
Meagratia makes some very special but wearable garments.
Rather than dividing into categories, men’s or women’s clothing, there’s a sense of freedom in genderless fashion. As clothes are about who you are. They make you feel good. And it’s not a matter of labelling.
So, if you don’t recognise yourself in mainstream culture and fashion and you aren’t afraid to be different, this brand is for you.
Meagratia, unique cool design #formodernhumans