When we say that our work is not for everyone, it shouldn’t be seen as a sign of arrogance. On the contrary, if you ponder a little on the true meaning, you will perceive that it denotes a genuine and realistic approach.
Can we truly please everyone? No, obviously, we cannot.
To illustrate, if you usually buy fast fashion, you’ll never check out our selection. If you like to show off logo emblazoned garments, we are not for you. If you are a passive consumer, perhaps you will not interact with us.
Pleasing everyone is a naive goal, and though it’s impossible to accomplish, the downside of trying is that it generates a bazaar of elements. A fragmented and undefined proposal where everything is possible, but nothing stands out. Because there is no soul. No clarity.
The truth is that you have to be honest to say that what you do is not for everyone.
Over about twenty-five years in the fashion field, we saw the rise and fall of the system. A fast-paced environment in which profit and marketing took over creativity. And ultimately, it led to the exploitation of people and the planet. This system now needs a new air, something more beyond that glossy facade. Creative visions supported by a conscious approach.
We are a drop in the ocean, but we are trying to bring a different viewpoint, providing a deeper meaning to fashion, and rediscovering its true beauty. And therefore evolve to the next level.
Our selection and thoughts are for those who appreciate the value of unconventional work that falls outside an imposed system. We aim to interact with individuals who are not passive consumers but active thinkers. Those who want to be informed because they are not stuck in the past or constrained by pointless rules but constantly evolving.