Selection vs quantity

Carefully picking out the most suitable items vs quantity is an interesting point. Talking about selection when people are used to a supermarket thinking mode, indeed, is not an easy task.

A while ago, a lady who used to come to our boutique asked to try on an item. When we said her size was sold-out, she replied:
“My size is sold out because you ordered only a few pieces.”

Also, she said it with an ironic grin on her lips, as she intended to belittle our work.

Accidentally and unbeknownst to her, she had hit the point: selecting a few pieces is not a demerit. On the contrary, we firmly believe it is a plus! It grants you uniqueness, which is far better than being the clone of many other people.

In fact, we do it on purpose. To order a few pieces by choosing those of value, the special ones, is an intentional attitude.
We are at the opposite of the fast-fashion concept. Disposable goods have never been for us. Besides, fashion understood as a supermarket makes us shudder.

Years ago, we were already on this path, and this direction is even more explicit now due to the recent events. Going for an evolved style – and lifestyle – means that we don’t need too many things, only the ones that make the difference.

We help you create your unique, distinctive individual style. We do it operating with respect for people and the planet. It’s a vision for a better world. It is not about quantity. Of course, it is not.

We cannot please everyone, and we do not appeal to a mass audience. But we can please people like us, a niche of like-minded individuals who share the same values.

It’s a selection for modern humans.