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Ignoring Black Friday’s Impact

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Is overconsumption the only reason to live?


Despite the abundance of information available, people still ignore Black Friday’s impact.

Indeed, it’s essential to remember the truth behind it. This promotional event is a dangerous marketing trick. In fact, it leads to toxic, mass overconsumption and generates monstrous quantities of waste harmful to the environment. But our planet cannot sustain this economic and lifestyle system, so we need to stop.

As a retailer, if you participate in sales and promotions such as Black Friday, you contribute to a system that has failed.
This system does not offer a place for change and encourages you to foster the status quo by ignoring reality.

The fashion system, as well as any other industry, does not make reasonable or sustainable quantities. On the contrary, it produces large amounts in excess; the sole purpose is to maximise profits. Unfortunately, they do it at the expense of people and the planet.

Against Black Friday’s wastefulness #formodernhumans


We are unhappy with the current fashion system and choose not to participate in sales and promotions. That means no Black Friday for us.

We value consistency. So, we refuse to be part of something against our values and principles. And we take responsibility for our actions. That includes how we present our work and conduct ourselves while interacting with you. Though we understand that this might limit our audience, we believe it’s the right thing to do.

The big question is why people don’t see further than their noses. Why don’t they see the negative impact of this system? The results of Black Friday are crystal clear: mountains high of waste polluting the earth and waters are undeniable.

So, why do people ignore Black Friday’s impact? Why do most people not want to educate themselves? Do you think overconsumption is the only reason to live?

Do you know there’s a healthier alternative? Buy Nothing! Above all, stop buying pointless shit!

Share your thoughts here below or WhatsApp directly from this link!

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The Dropped Shoulder

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How shoulder construction defines the silhouette


Considering pattern design, the dropped shoulder is a construction we tend to favour.
Why? It doesn’t make you feel compressed. Moving the silhouette away from the body changes the proportion by giving a fresh, contemporary image. Moreover, this design provides a comfortable fit and an easy-to-wear versatile style. But unfortunately, some people think a drop-shoulder jacket is just a big size.

Inspiration comes from Miyake, a game-changer in fashion:

“From the beginning I thought about working with the body in movement, the space between the body and clothes. I wanted the clothes to move when people moved. The clothes are also for people to dance or laugh.”

Issey Miyake


The shape of the shoulder is an essential element as it defines the silhouette; its pattern intersects with the sleeve design, providing a functional imprint to a garment.

Dropped shoulder vs set-in sleeve: what is the difference?


The term set-in sleeve describes the armhole seam placed right on the shoulder point. On the contrary, the dropped shoulder describes sleeves where the armhole position falls on the top of the arm. But, those who don’t understand this design detail say the garment size is big.

Specifically, not sewing the sleeves of the garment at the highest point of the shoulder allows more room for movement and comfort. In fact, that pattern works particularly well for garments that require a lot of arm movement, such as coats, jackets, blousons, sweaters and t-shirts.

A set-in sleeve offers a more formal, professional look. However, it really depends on how you put together your clothes. In other words, it depends on the occasion, your usual style, and how curious you are to try something that makes your body feel less compressed.

The proportion of the drop-shoulder garment creates a modern balance of volume when paired with slim-fit trousers or skirts. But even a full boyfriend silhouette looks cool.

Drop shoulder pieces tend to be oversized, so they are way more comfortable and look good on everyone. Furthermore, they’re versatile, meaning you can dress them up or down, depending on the occasion.

On a last note, the dropped shoulder works well for the layering style, which offers the perfect solution in times of unstable weather (and climate change).

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Clay Dye: Fashion & Nature

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Reading Time: 3 minutes

YWGS: “Green is good medicine”


Clay Dye is a natural dyeing technique launched by YWGS: GoodNeighbors Shirts in collaboration with Yard Works, both from Japan. A new label with a nature-inspired philosophy behind it. Close to the soil, and one with the soil.

In search of a reconnection to nature and overcoming a dualistic viewpoint that sees us separate from it, we found this project perfectly on point. Indeed, humans are nature, and this project celebrates it.

About Japanese style


We are Japanese design lovers! In particular, we appreciate the idea of quintessential simpleness, careful attention to every single detail, the atemporal design and sense of comfort. Also, we value that delicate expression that doesn’t need to scream to be seen. Of course, we know we are not alone, as there are many other estimators of the Japanese style. So, it’s for you that we selected some valuable garments from Japan. (Contact us to know more).

clay dye


YWGS: a new nature-inspired brand


YWGS is the project we introduce today: a collaboration label, GoodNeighbors Shirts with Yard Works.

Kei Amano, a plant expert based in Fuefuki City, Yamanashi Prefecture. Yard Works is his landscape and architecture studio.
Akira Aoki, passionate about music and art, is a fashion designer based in Tokyo. GoodNeighbors Shirt is his brand, a 7-day shirt project. In other words, its style concept is about shirts you can wear comfortably every day.

Therefore, the project joins a plant professional and a shirt professional. A borderless thought, functionality and urbanity from the garden to the city. Specifically, it is a new workwear line that unites gardening and urban style with a comfortable, timeless and genderless aesthetic #formodernhumans

YWGS conveys the concept of “GREEN IS GOOD MEDICINE.” And the nature imprint gets revealed in the clay dye technique.

Clay Dye

Clay Dye: What is it?


Clay Dye is a special dyeing technique: garments are immersed in clay by using high-quality clay from the parents’ farmer home – in Gunma prefecture for 400 years. Akira Aoki majored in dyeing and weaving design at art University. Also, the designer himself dyes shirts by hand.

This tactile experience makes nice shirts with just the right amount of unevenness and beautiful colours. Ultimately, caring for nature and being nature is one thing.

WhatsApp us directly from here to know more!

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More On Modern Feminism

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Is it true liberation and women’s empowerment?


Modern feminism mainly corresponds to exposing almost naked women’s bodies. From red carpets and fashion shows to music events, that seems to be the most visible trace of female affirmation.

As a demonstration of emancipation, women want to express themselves as they like. And, of course, that makes sense. Hence, dressing, or we better say, undressing, is part of this liberation. But look at music and movie stars, influencers, TV entertainment, and professionals. Followed by all the women who flooded social media with parts of their bodies as the only thing they can convey. Unfortunately, women’s image is more stereotyped than ever. So, we were happy to read about Chinese women who are challenging “beauty-duty” and traditional standards.

When it comes to dressing or undressing, the women’s so-called gained freedom strangely unveils traits that win the favour of men. Doesn’t any light bulb switch on in your head? Don’t we even question why our supposed freedom corresponds to men’s preferences?

Perhaps there is something we’re missing. But let’s take as a fundamental detail the liberty of showing our body as a reflection of our power. Take red carpets, for instance. Or any other event, since there’s no difference in terms of outfits, which are mainly inelegant. Women show up almost naked, as it seems that’s the only way to reveal all their femininity. But have you ever seen men show up naked on red carpets?

Indeed, this is the crux of the matter: Have you ever seen men show up semi-naked to promote their masculinity?

Are we talking about liberation and women’s empowerment, or is there something else behind it? As women, is our worth expressed only by nudity? Or by cages and standards – hair, make-up, plastic faces and bodies – we must fit in in order to satisfy societal expectations? If so, it doesn’t sound really new. In fact, it’s the same old story, which tells more about patriarchy than fashion or modern feminism.

But the reality is so well manipulated that they made us believe it’s about women’s power and modern feminism.

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Queuing and Luxury

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Does waiting in line at fashion stores have anything to do with luxury?


Let’s reflect on queuing and luxury. Imran Amed of “Business of Fashion” has recently opened the debate on long lines outside top retailers and whether they are a valid means to convey luxury.

In fact, it’s even hard to get inside some fashion stores. But while the masses seem attracted by that, some people don’t buy it. Precisely, Imran Amed titled: “Queuing is not a luxury experience” and invites brands to rethink their strategies.

Of course, we agree with Imran Amed. Queuing outside top fashion retailers has nothing to do with luxury. Such a waste of time is pointless and makes no sense in relation to spending a lot of money.

What is luxury?


First and foremost, luxury is about exclusive designs made in limited numbers and not mass-produced items. Since all top brands produce their garments in huge quantities, they stopped making luxury long ago. Also, all high-end brands are so overexposed you can see them everywhere, which collides with the idea of luxury itself.
But why do retailers still have long lines if it does not convey luxury? It’s a marketing gimmick to get attention from newbies and mass consumers.

What are the characteristics of a true luxury shopping experience?


Quality, exclusivity, personalised service, privacy.
Specifically, when it comes to service, true luxury is when you avoid crowds. We so much believe in this concept that, about five years ago, we changed our business model. Indeed, we shifted from a physical boutique with a wide selection to a web fashion boutique providing a precise niche selection. Because we don’t need more, we need less (much less) but better. That is through a private shopping service.

suite123 – private shopping experience #formodernhumans


What does it mean? Feeling the need for something more intimate, we thought about offering a personalised shopping experience based on private appointments. In other words, you receive a unique selection made for you and delivered to you (to your home or office).

Perhaps this concept is not for everyone, but that’s the point of luxury.
Luxury is private, and it means avoiding crowds. No waiting in line, no wasting time. Indeed, queuing is not luxury!

We would not queue for no reason at all! What about you? Are you willing to wait in line to get into a luxury shop?

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