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The Wavy Track Jacket

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Timeless & genderless fashion #formodernhumans


Today, we introduce The Wavy Track Jacket by Meagratia – a truly unique brand from Japan that stands out for its genderless and delicate aesthetic.

A quick note before showing all the details: we don’t believe in disposable fashion. So, if you are looking for mass brands, our selection might not be for you. But you’ll find many shops offering that kind of product. Second, excellent design, high-quality materials and details come with a price. However, we do not promote compulsive shopping. And, most importantly, what you buy this season will work for life. Buy less (much less), buy better is the guiding principle on which you’ll build your wardrobe of meaningful garments.

Discover The Wavy Track Jacket

The Wavy Track Jacket


About the design
This wool-blend blouson elevates the casual track jacket with a classy touch. Stylish design, front zip fastening, two side zipped pockets, adjustable button closure along wrists. Fully lined. The cuffs provide ease of movement. The fabric, which has a unique wavy look similar to the surface of water, is original, stretchy, and soft to wear. 

About the material
The wavy texture is absolutely amazing: it recalls the surface of water. Also, it’s rich, soft and comfortable.
Wool 48%, rayon28%, nylon 22%, silk1%, polyurethane 1% 

About the colour
Black

Laundry
Dry clean

Styling tips
The unique design elevates a casual garment to a stylish piece, making it a go-with-everything piece, adaptable to multiple occasions. Unisex and timeless, it works for your office as your evening outfit. We recommend pairing it with The Four Tuck Pants.

How to purchase our unique selection
For orders or any further information, drop us an email or WhatsApp 
Also, you can book your private shopping experience – physical or via video call. 

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

Exclusive fashion!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Get in touch with us directly from here!

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What is Fashion Design Today?

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Sharing some thoughts on contemporary fashion design


What is fashion design today? What is it? When everything is already done and nothing new can be made? But you still happen to read news about “the one who complained the other one copied her.”

So what is it when those who started their own collection or image concept already did it by taking inspiration from others and remixing what other designers have already done! Perhaps they don’t even realise where their ideas come from.

And what is fashion design today? When contemporary creatives have no humility to say: ‘I made this’ – and this is my style because I took inspiration from this or that designer who made such a fantastic work.

What is fashion design today? If people praise the ones who complain that another designer has copied them! But for what? For flower prints? Or for flowered head decorations? Really?

Again, what is fashion design today? When everything is possible. So brands who assemble clothes as we’ve seen trillion of times, feel like the new gods of fashion.

And when inspiration and remixing have flattened the fashion industry to such a degree that everything, every brand, looks the same. And doing so has deprived fashion of its DNA, core differences and, in essence, of its meaning.

Can modern designers, creative directors and so on stay humble? If they feel copied, Mr Cristobal should resurrect and say something about endless collections made from his archive! Can people understand there is no true genius in the fashion industry nowadays?

On 14 October, in Florence, Antonio Marras arranged a show making clothes for 20 cancer patients; the defilè – “Sfilata del prendersi cura” (the show of taking care) – was a message of hope. You can watch it here. But, an Italian brand accused him of copying her.
Really?

This sterile controversy made us reflect. First, Marras’ idiosyncrasy has never been in question. Also, bravo for this caring project! In the end, what is fashion design today? It’s about copy and paste. In some cases, following a valuable guiding idea. In most cases -those who tend to complain – pointless reproductions we could avoid seeing. Moreover, it has been done so many times, that the arrogance to claim originality seems out of context.

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New Beauty Standards In China

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Empowering women vs societal expectations


Whether for feminism or practical reasons, women are redefining beauty standards in China. By challenging the traditional ideal of femininity, some young Chinese women want to be free to express their individuality. And we couldn’t be more proud of such a brave choice.

Women, buzz cut & beauty duty


Patriarchal society shaped the rules which subdued women over time. Long hair has always represented the image women have to conform to, not only in China. However, a new trend reports a step towards empowering women against societal expectations. Specifically, Chinese women started breaking the rule by switching the classic haircut with a bold buzz cut.

The buzz cut is easier to manage, low-maintenance and high-impact. It is not just a matter of fashion, it goes beyond that. Indeed, it represents a powerful statement: freedom and self-determination. The buzzcut is a synonym for self-confidence and independence. And so the trend is rising in China, and more women are opting for it.

Along with it, another trend is growing: “embrace beauty without makeup.” It’s a way to defy the “beauty duty” that forces women to maintain their appearance, imprisoning them in oppressive standards.

Beauty standards: western vs Chinese


We live in a man’s world. By analysing historical and cultural context, we can see that beauty standards are the embodiment of a male perspective and a market demand. In fact, everywhere in the world, society brainwashes women to conform to a specific image. And to stick to those precise features that women – of course – believe are the fruit of their personal reasoning or independent thought. On the Western side of the world, we witness this distorted idea of feminism: women conform to contemporary stereotypes that (just by chance?) perfectly reflect a man’s viewpoint. And women call it freedom!

So, what happens in China surprises us positively. In a society where social norms and traditions are so deeply rooted, Chinese women’s choice against “beauty duty” represents a brave move.

Indeed, by rejecting traditional ideas of feminine beauty, new beauty standards in China are an inspiration to nonconformism and women’s empowerment. Most importantly, it should make us reflect on what beauty standards really hide.

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Miscellaneous Thoughts On Fashion

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A critical perspective on the industry


Three miscellaneous thoughts on fashion we’ve read this week seem to have something in common: fashion’s lack of understanding of its role in climate change.

Fashion & the heatwave in Italy


In order to tackle the heatwave in Italy, Federmoda – the organisation that represents retail and wholesale companies in the fashion field – asks to reduce taxes on made-in-Italy and sustainable garments.
“Made in” is a very tricky concept to address. According to the Updated Community Customs Code (EC Regulation 04/23/2008 n° 450 – art. 36 – on the non-preferential customs origin of goods), a product can be considered of Italian origin – in the customs sense – and contain, therefore, the indication “Made in Italy” when the last substantial transformation or processing took place in our country. Ta-da!
So, brands can make production wherever, then assemble a few things in Italy and get the magic label.
However, since there is no precise regulation, labelling and certifying sustainable garments is way more problematic.
Perhaps this proposal can relieve the pressure on fashion retailers, but it doesn’t change the core issue: fashion business pattern.

Luxury brands & revenge shopping slow down


Consumption of luxury goods in China and the USA has dropped because the much-awaited post-pandemic revenge shopping is slowing down. In fact, stock markets report a general decline for luxury companies. And so, the slowdown in China’s recovery and the cooling of demand from US consumers are impacting top brands who, undaunted, still commit to the same old model.

Vuitton & inconsistency


Pharrell Williams aims to push expansion and growth in sales to Vuitton, but also culture. Undeniably, the white culture has dominated the industry so far, and it seems quite clear what audience Vuitton is targeting by partnering with Mr Pharrell. However, the brand has a long history at its back. So shifting the discussion on culture, specifically a culture not even consistent with its core image, is meaningless.
Let’s say openly: we want to sell more! But there’s no need to mention culture since Vuitton’s culture has nothing in common with this new air.

Three thoughts, one pattern


The above miscellaneous thoughts on fashion are connected: the industry business pattern plays a huge role in climate change. But the discussions industry insiders deliver, basically ignore the issue.

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About The White Shirt: A Timeless Classic

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Wardrobe staples vs fashion trends


The White Shirt: mannish cut, well-tailored, slightly oversized to oversized, pristine go-with-everything garment. Button-down or ribbon collar, it’s perfect for any occasion. And any weather too! So, is it a trend, as magazines say, or a wardrobe staple?

The White Shirt

Fashion, we all know it, is one of the most inconsistent fields where people say one thing and, the day after, change their minds. Perhaps this behaviour could work in times of abundance when we could carry on our activities while unconsciously ignoring what we were about to expect in the future. But now that the good times are gone, we need to get serious. These aren’t times for joking.

After the pandemic, a debate on how to rewire fashion to current times opened up an evolved set of possibilities: a shift towards a timeless style, privileging conscious fashion. That stated, ideally, the end of fashion trends.

The white shirt: fashion trend or staple


However, after the Milano and Paris Fashion Weeks, fashion magazines refocused on trends. Again, we repeat it: the fashion industry is inconsistent. People talk about one thing just to take it back as soon as the new thing comes.

Among the unmissable trends, magazines list the white shirt. And here, the inconsistency is peaking.
What is a trend? A trend is what’s popular in a specific season and which will die soon. Do you think that’s the case for a white shirt? Does it make sense to put among trends an item that is the quintessential representation of timelessness?

Wardrobe staples #formodernhumans


The White Shirt has some of the most stunning style features:
Genderless: anyone can wear it.
Comfortable: it allows the movement of your body.
Seasonless: it’s perfect throughout the year. Underneath a cardi or jacket in winter, rolled up sleeves in summer.
Also, it’s versatile and adds an elegant and classy touch even to your casual outfits. All these features make it a staple for our wardrobe of meaningful garments. So, it’s timeless: never out of fashion. Not a trend!

We are regret that fashion experts still intend to make fashion a game of transient trends. That approach doesn’t work anymore. And, undeniably, that’s not the case with the white shirt.

WhatsApp directly from here to check out our GoodNeighbors Shirts selection!

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