changeforthebetter

Why Clothes, In the Words Of Virginia Woolf

Reading Time: 2 minutes

Can we drive change through fashion?


Some people may wonder why clothes, preciseley, why clothes matter, and whether they can be a tool for promoting change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors, offering us a steady place to hold onto in the midst of life’s turbulence. Their words provide deeply beautiful insights that resonate with us on a personal level. Through their significant perspectives, they help us not only better understand the world around us, but also ourselves—our values, our emotions, and our place in the broader tapestry of life. These authors offer guidance, wisdom, and comfort, serving as timeless companions on our journey of self-discovery.

More about clothes


Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview. At the same time, clothes change our view of the world–the influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. In fact, we aren’t passive consumers but active thinkers, and by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change? We believe they can, because we don’t just dress to enhance our image and boost self-confidence. But by making thoughtful choices about the garments we choose to wear, we show that we care for people and the planet. Therefore, our thoughts, words and style align with our actions.

In other words, through style we contribute to change for the better.

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The World You Want

Reading Time: 2 minutes

How will you choose it?


The world you want is the one you have already chosen.

Do you know how? Through your purchases. Through the things you buy: food, clothes, objects and furniture… It’s about how much you consume and the way you consume it.

This is how you vote: you do it with your wallet, shaping the world around you with every purchase. And you do it without even thinking, as it’s become the conditioned reflex of unaware humans, driven by convenience, marketing, and habits we’ve never questioned.

Indeed, you have already chosen the world you want. And your style shows it. In fact, fashion is just one piece of the big puzzle.

Your favourite world surrounds us: overconsumption, huge quantity over quality, and human rights violated. It’s a world where convenience often comes at the expense of ethics, and where the pursuit of more has overshadowed the value of less, leaving a trail of exploitation and environmental harm.

So enjoy it! It’s here. Enjoy your world!
Are you happy with it?

Unless you see things from a different viewpoint. Which is a possibility, indeed.
This means that you are generous enough to care about the impact of your actions. And to see that this thoughtless and out of control lifestyle is taking us to self-destruction.

Because we–humans–are responsible for climate change.
The recent heatwave and droughts are tangible responses to our reckless actions.

Are you sure you want to vote for this world?
Are you still ok with it?

Or do you want to change?

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2022

Reading Time: 2 minutes

First post of the year


2022
First post of the new year.
The eighth month in this online adventure.

Tiny breadcrumbs scattered around.
Subtle traces meant for those with a discerning eye. Diverse explorations crafted for people like us, people who care.

If words resonate with you, you’ll feel comfortable with us.
Indeed, no obsessive marketing will draw you in. An intentional and conscious choice is your response. It’s a matter of evolution because you’re on the same page.

Due to an unforeseen event, we have shifted to the online world. It’s a resilient response to a life-changing occurrence.
However, the easiest solution would have been a quick fix. No concepts to explore, no food for thought. Just mass-market clothing, from top brands to fast fashion. Easy to sell and make money. The status quo never dies.

Perhaps we are crazy for undertaking the opposing direction. We believe fashion is not about being frivolous but a way to inspire and make a change. So, the idea is to provoke a cultural shift. Change for the better is our commitment. It’s an engaging journey that takes time, a long-haul path. But too much effort goes unnoticed by the majority.

And that’s why you are not part of that majority. Indeed, you’ve read this far. So, you don’t stop at titles but seek deeper understanding till the very end.

Values and consistency drive your lifestyle choices. As a result, you don’t buy just anything. No overconsumption. You are selective.

If style and values don’t align, our connection is unlikely to last. And that’s perfectly fine. What we do isn’t for everyone. We don’t need a large audience.

We need the right people along with us.
And for you, we’ll continue to search for unique pieces, worthwhile designers. And we’ll bring our vision of fashion, lifestyle and societyto life by celebrating the value of rarity.

2022! Agents of change, this is for you #formodernhumans
We are proud to serve you again this year!

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Not For All – Arrogance Or Honesty?

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The point on exclusivity and unconventional work


When we say that our work is not for all, it shouldn’t be seen as a sign of arrogance. On the contrary, if you ponder a little on the true meaning, you will perceive that it denotes a genuine and realistic approach.

Can we truly please everyone? No, obviously, we cannot.
To illustrate, if you usually buy fast fashion, you would never check out our selection. If you like showing off logo-emblazoned garments, we are not for you. If you are a passive consumer, perhaps you will not interact with us.

Pleasing everyone is a naive goal, and though it’s impossible to accomplish, the downside of trying is that it generates a bazaar of elements. A fragmented and undefined proposal where everything is possible, but nothing stands out. Because there is no soul. No clarity. The truth is that you have to be honest to say that what you do is not for everyone.

Over about twenty-five years in the fashion field, we saw the rise and fall of the system. A fast-paced environment in which profit and marketing took over creativity. And ultimately, it led to the exploitation of people and the planet. This system now needs a new air, something more, beyond that glossy facade. Creative visions supported by a conscious approach.

We are a drop in the ocean, but we are trying to bring a different perspective, providing a deeper meaning to fashion, and rediscovering its true beauty. And therefore evolve to the next level.

Our selection and thoughts are for those who appreciate the value of unconventional work that falls outside an imposed system. We aim to interact with individuals who are not passive consumers but active thinkers. Those who want to be informed because they are not stuck in the past or constrained by pointless rules but constantly evolving.

Not for all–but it might be for you.

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Awakening: Social and Ethical Consciousness

Reading Time: 2 minutes

Exploring the impact of modern issues on personal responsibility and collective action


Awakening means developing your consciousness – ethical and social – in order to become a better human.

Awakening is an intentional choice. Indeed, it is the act of opening our eyes to realise what happens inside and around us. Once we understand the reality, the damage we have caused to other people and the environment, awakening follows.

Therefore, we become aware that acting without considering the consequences – in other words, acting without a long-term ethical vision – is not a worthy choice.

Awakening requires our eyes to see, our brain to think and pay attention, freeing our conscience to emerge. For instance, we reach a higher level of consciousness by reading books, essays, or newsletters. Following thoughtful leaders. Interacting and sharing ideas in a community. Perhaps we could list other ways, but honestly, meditation is not our field of knowledge.

Ultimately, awakening is free.
So, you can pay someone to turn on the light for you, but then the process is yours, and no one can do it for you.

How does it all connect to fashion?
Believe us, it does. Fashion, as a reflection of our society, is part of a system based on exploitation. Part of the world is living at the expense of others and the planet.

The result of awakening is that we are no longer satisfied with this system. We cann’t take it as it is. So, we want to bring about change.

How do we do it?


We do it by offering you a thoughtful selection. By intentionally choosing fewer items – only what we really need. Unique pieces. By no longer conforming to fashion rules but instead being active agents of change. By infusing our own vision and values. More is not the answer. Rather, less but better with more ethical choices.

How do fashion brands do it?
Smaller production runs, higher quality, and shorter and adequately paid work chain. No sales, just real, balanced value. No modern slavery serving fast fashion.

How do you do it?
Consume less. Choose wisely.

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