changeforthebetter

Why clothes?

And can we drive change through fashion?

Some people may wonder why clothes. And also if clothes can be a tool to promote change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors we can hold onto as they offer tremendously beautiful insights. Their significant perspectives help us better understand ourselves and life.

About clothes

Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview.

At the same time, clothes change our view of the world. The influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. Indeed, we aren’t passive consumers but active thinkers. And by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change?
Yes! We believe so because we do not just dress to have a better image and gain self-confidence. But by making thoughtful choices about the garments we choose to wear, we reveal that we care for people and the planet. Therefore, our thoughts, words and style correspond to our actions.

In other words, through style we bring in our contribution to change for the better.

Why clothes? Read More »

The world you want

How do you choose it?

The world you want is the one you have already chosen.

Do you know how? Through your purchases. Through the things you buy: food, clothes, objects and furniture… How much you consume and how you consume.

This is how you vote: you do it with your wallet. And you do it without even thinking because it’s the conditioned reflex of unaware humans.

Indeed, you have already chosen the world you want. And your style shows it. In fact, fashion is just one piece of the big puzzle.

Your favourite world surrounds us: overconsumption, huge quantity over quality, and human rights violated.

So enjoy it! It’s here! Enjoy your world!
Are you happy with it?

Unless you see things from a different viewpoint. Which is a possibility, indeed.
So, you are generous enough to care about the impact of your actions. And to see that this thoughtless and out of control lifestyle is taking us to self-destruction.

Because we – humans – are responsible for climate change.
The recent heatwave and droughts are tangible responses to our reckless actions.

Are you sure you want to vote for this world?
Are you still ok with it?

Or do you want to change?

The world you want Read More »

2022

First post of the year

2022
First post of the new year.
The eighth month in this online adventure.

Tiny breadcrumbs left around.
Traces sent to those who have the eye. Diverse explorations for people like us, people who care.

If words resonate with you, you’ll feel comfortable with us.
Indeed, no obsessive marketing will draw you in. An intentional and conscious choice is your reply. It’s a matter of evolution because you are on the same page.

Due to an unforeseen event, we have shifted to the online world. It’s a resilient response to a life-changing occurrence.
However, the easiest solution would have been a quick fix. No concepts to explore, no food for thought. Just mass-market clothing, from top brands to fast fashion. Easy to sell and make money. The status quo never dies.

Perhaps we are crazy for undertaking the opposing direction. We believe fashion is not about being frivolous but a way to inspire and make a change. So, the idea is to provoke a cultural shift. Change for the better is our commitment. An engaging journey, which takes time. A long haul path. But too much effort goes unnoticed by the majority.

And that is why you are not part of that majority. Indeed, you read up to here. So, you don’t stop at titles but seek more knowledge till the end.

Values and consistency drive your lifestyle choices. Therefore, you don’t buy anything and everything. No overconsumption. You are selective.

If style and values do not align, our connection hardly lasts.
And it’s ok too. Because what we do is not for everyone. We don’t need a large audience.

We need the right people along with us.
And for you, we’ll keep on researching unique pieces, worthwhile designers. And bring about our vision around fashion, lifestyle and society by celebrating the value of rarity.

2022! Agents of change, this is for you #formodernhumans
We are proud to serve you again this year!

2022 Read More »

Not for all – Arrogance or honesty?

When we say that our work is not for everyone, it shouldn’t be seen as a sign of arrogance. On the contrary, if you ponder a little on the true meaning, you will perceive that it denotes a genuine and realistic approach.

Can we truly please everyone? No, obviously, we cannot.
To illustrate, if you usually buy fast fashion, you would never check out our selection. If you like to show off logo emblazoned garments, we are not for you. If you are a passive consumer, perhaps you will not interact with us.

Pleasing everyone is a naive goal, and though it’s impossible to accomplish, the downside of trying is that it generates a bazaar of elements. A fragmented and undefined proposal where everything is possible, but nothing stands out. Because there is no soul. No clarity.
The truth is that you have to be honest to say that what you do is not for everyone.

Over about twenty-five years in the fashion field, we saw the rise and fall of the system. A fast-paced environment in which profit and marketing took over creativity. And ultimately, it led to the exploitation of people and the planet. This system now needs a new air, something more, beyond that glossy facade. Creative visions supported by a conscious approach.

We are a drop in the ocean, but we are trying to bring a different viewpoint, providing a deeper meaning to fashion, and rediscovering its true beauty. And therefore evolve to the next level.

Our selection and thoughts are for those who appreciate the value of unconventional work that falls outside an imposed system. We aim to interact with individuals who are not passive consumers but active thinkers. Those who want to be informed because they are not stuck in the past or constrained by pointless rules but constantly evolving.

Not for all – Arrogance or honesty? Read More »

Awakening

Awakening means developing your consciousness – ethical and social – in order to become a better human.

Awakening is an intentional choice. Indeed, it is the act of opening our eyes and realizing what happens inside and around us. Once we understand the reality, the damage we have done to other people and our environment, awakening comes along.

Therefore, we become aware that doing without thinking about consequences or, in other words, acting without a long-term ethical vision is not a worthy choice.

Awakening takes our eyes to see, our brain to think and pay attention, freeing our conscience to emerge. For instance, we reach a higher level of consciousness by reading books, essays or newsletters. Following thoughtful leaders. Interacting and sharing ideas in a community. Perhaps we could list other ways, but honestly, meditation is not our field of knowledge.

Ultimately, awakening is free.
You can pay someone to turn on the light for you, but then the process is yours. And no one can do it for you.

How does it all connect to fashion? Believe us, it does. Fashion as a reflection of our society is part of a system based on exploitation. Part of the world is living at the expense of others and the planet.

The awakening’s result is that we are not satisfied with this system anymore. We cannot take it as it is. Therefore, we want to bring a change.

How do we do it?

We do it by offering you a thoughtful selection. By intentionally taking fewer items. What we really need. Unique pieces. By not adapting to fashion rules anymore but being active agents of change. By bringing in our own vision and values. More is not the answer. Instead, less but better and more ethical choices.

How do fashion brands do it?
Smaller productions – higher quality – shorter and adequately paid working chain. No sales but real balanced value. No modern slavery to serve fast fashion.

How do you do it?
Consume less. Choose wisely.

Awakening Read More »