changeforthebetter

The wake-up call

Lifestyle is constantly evolving.
It’s not about hectic fashion anymore, that time is over.
We learned the lesson, so we are evolving towards a new era based on consciousness. The pandemic is our wake-up call. Pollution, climate change, social issues, racism, our behaviour of the past led us here. Now, we must think about what kind of world we want.


Fashion as a reflection of who we are must be involved in the lifestyle evolution process. It’s about understanding the core values, so, as a consequence, we search for a design that fits our new vision.
Creativity takes time to express itself, manufacturing quality items takes time. Trust takes time too.
No need to hurry, not anymore. Slow is ok. The process of consciousness takes time.


Change for the better is what we are doing.
Don’t underestimate small changes. Even modest changes in our lifestyle can have a significant impact.

2021 is our blank page. Reset and restart with us.

The dark side of modern society

Scanning the dark side of fashion, we came across a document released by ASPI – Australian Strategic Policy Institute – “Uyghurs for sale”.
Uyghur is an Islamic minority from the far west region of Xinjiang. The Chinese government has facilitated Uyghur and other ethnic minority citizens’ mass transfers from Xinjiang to factories that operate in the supply chains of about 83 well-known brands.
In China, 80,000 human beings live in segregated dormitories subject to constant surveillance. Put through ideological training outside working hours.

Fast-fashion brands are made in China, Bangladesh, India, Vietnam. Therefore, we naively thought it was mainly a fashion-related issue. Learning about that horrific condition, we had to change our mind, as often happens.
Going through the pages, ASPI named various global brands, not only from the fashion field but technology and automobile too, and, of course, we know them all pretty well.
The dark side of fashion, that was supposed to be the point. At least we initially believed it was a matter that identified one industry only. But, in the end, we acknowledged that there is a common thread that links all manufacturing, the whole economic system.

Although we believe it is crucial to uncover fashion issues to move towards a better society, it is clear that exploitation, environmental impact, disposable goods, and lack of inclusivity, are issues that regard our modern society in full.
Perhaps, it is not about fashion but human behaviour, the greed that characterizes and dominates our economic systems.

The truth is that society needs new slaves to flourish.
This must stop.