Awakening

Awakening means developing your consciousness – ethical and social – in order to become a better human.

Awakening is an intentional choice. Indeed, it is the act of opening our eyes and realizing what happens inside and around us. Once we understand the reality, the damage we have done to other people and our environment, awakening comes along.

Therefore we become aware that doing without thinking about consequences or, in other words, acting without a long-term ethical vision is not a worthy choice.

Awakening takes our eyes to see, our brain to think and pay attention, freeing our conscience to emerge. For instance, we reach a higher level of consciousness by reading books, essays or newsletters. Following thoughtful leaders. Interacting and sharing ideas in a community. Perhaps we could list other ways, but honestly, meditation is not our field of knowledge.

Ultimately, awakening is free.
You can pay someone to turn on the light for you, but then the process is yours. And no one can do it for you.

How does it all connect to fashion? Believe us, it does. Fashion as a reflection of our society is part of a system based on exploitation. Part of the world is living at the expense of others and the planet.

The awakening’s result is that we are not satisfied with this system anymore. We cannot take it as it is. Therefore, we want to bring a change.

How do we do it?
We do it by offering you a thoughtful selection. By intentionally taking fewer items. What we really need. Unique pieces. By not adapting to fashion rules anymore but being active agents of change. By bringing in our own vision and values. More is not the answer. Instead, less but better and more ethical choices.

How do fashion brands do it?
Smaller productions – higher quality – shorter and adequately paid working chain. No sales but real balanced value. No modern slavery to serve fast fashion.

How do you do it?
Consume less. Choose wisely.