Why Clothes, In the Words Of Virginia Woolf

Can we drive change through fashion?


Some people may wonder why clothes, preciseley, why clothes matter, and whether they can be a tool for promoting change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors, offering us a steady place to hold onto in the midst of life’s turbulence. Their words provide deeply beautiful insights that resonate with us on a personal level. Through their significant perspectives, they help us not only better understand the world around us, but also ourselves—our values, our emotions, and our place in the broader tapestry of life. These authors offer guidance, wisdom, and comfort, serving as timeless companions on our journey of self-discovery.

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Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview. At the same time, clothes change our view of the world–the influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. In fact, we aren’t passive consumers but active thinkers, and by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change? We believe they can, because we don’t just dress to enhance our image and boost self-confidence. But by making thoughtful choices about the garments we choose to wear, we show that we care for people and the planet. Therefore, our thoughts, words and style align with our actions.

In other words, through style we contribute to change for the better.