sustainability

The Slow Mode

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Welcoming the Spring/Summer 22 season


A choice of value
We take it slow, slow mode, moving at our own pace, with no rush to dive into the new Spring/ Summer season. Happy to finally touch with our hands what we ordered months ago digitally or in physical showrooms. Thrilled to show you the mix we’ve put together for you–which we hope you will enjoy. But we do not hurry; that sense of urgency is no longer part of the evolved dimension we’ve embraced.

A conscious approach is rooted in thoughtful actions, not in rushing. And this is a time in which pondering our actions–please, translate it also into thinking carefully about what we purchase–is at the base of everything.

Slow fashion: taking the time it deserves


Quality takes time
Bringing back the value of waiting is fundamental in order to regain standards of quality, and give a proper perspective. Fast is cheap, but there’s no quality nor value in that, just exploitation of human and natural resources. So we want to go back to the ‘tempo giusto.’ The proper time, what quality needs.

the slow mode - welcoming Spring/ Summer 22 season


The global industry is still ingrained in the status quo, not willing to change because by offering cheap products, they are sure they’ll sell them regardless of the side effects. Well, we don’t want to be part of that system.

During days of total uncertainty caused by the pandemic, we’ve been searching for consistency, good design, and quality. This is what we thought it made sense to offer.

Our fashion? The slow mode. We embrace slow fashion by adapting it to our evolving needs. If brands run fast, we do not. We bring in our visions and values instead. And we believe that suggesting you buy less, much less but better quality pieces is an effective way to reduce our impact on the planet.

So we don’t go where the wind goes, we go where value resides.

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Call It Common Sense

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What if sustainability is simply sound reasoning?


Common sense is the non-trendy term for sustainability. In other words, what people call sustainability, we call it common sense.

It is interesting to analyse the notion of sustainability and when it came out, what kind of change it brought up, or what new necessity has awakened. The concept of sustainability was born around the end of the ’80s when some individuals realised that intense exploitation endangered our planet and future generations’ lives.

A step back to the past


If we dig deep into our traditions, we discover that what we call sustainability now was for our grandparents just their way of living. It was their intentional choice, determined by necessity and contingency. But also by being aware of the value of goods, an understanding that each object or garment had specific properties and purpose. Manufacturing offered durable products therefore, almost nothing was wasted. Moreover, for them, objects had a second life. There was a shared sense of respect, and life didn’t revolve only around consumption.

That’s the education our parents received, yet no slogan framed that simple way of life.

Then came the time when, fascinated by the consumerist mindset, our parents gave up on their education. Harmufl habits replaced a thoughtful lifestyle. A new ego-centred vision in which we believe we can dispose of nature or people the same as we do with the things we buy. Everything is at our feet–consume and throw away.

We have lived as if nature’s resources were infinite, let’s be honest about it. A very few people questioned it in the past, not the CEOs of corporations for sure.

Sustainability or common sense?


Eventually, we realised that resources are finite, and the world in thirty years will be unlivable. So here comes the term sustainability, sold as the discovery of a new meaningful lifestyle (the one we forgot about).

Well, there’s nothing new. What you call sustainability is just common sense.

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The Curve Of Understanding

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How long does it take to open our eyes?


The case of plastic illustrates the tension between convenience and value, tracing our curve of understanding.
Plastic was invented in 1920. Around 1960 humans started using disposable plastic profusely. One of the greatest inventions ever. You could use cutlery, plates and cups and throw them away! Likewise, we could use plastic bags and toss them. Well, that’s what disposable means. It just got out of hand, or we didn’t realise that there’s a certain number of people inhabiting planet earth, and we aren’t so good with multiplication.

‘Buy – consume – toss’
The perfect innovation for everyday life, and no one considered any side effects. For about 50 years, at least. Till one day, we realised the oceans are full of disposable plastic. And that by 2050, there will be more plastic than fish in the oceans!

So, it took about 60 years to notice that single-use plastic was polluting oceans. Finally, the EU banned plastic in 2021, but the damage is done. Sixty years to open our eyes. And even now that is known, people do not worry much about that.

Learning the lesson
Will it take us that long for technology too? Since we are kindly invited to change a device every year. Or for furniture? Which, of course, is cheap but made to self-destruct within the shortest time possible. Or for clothing, because ‘the industry of cheap’ is flourishing! People want more. ‘And who cares if I wear it for less than a season? I’ll throw it away!’

How can a different approach resonate in a world made of beautiful facades or people who don’t care?

Perhaps, it will resonate with a tiny niche of active thinkers who want to make the change. Because they care, they can make a difference.

#formodernhumans

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The End Of Fur Farming in Italy

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A step towards banning animal abuse


Good news: it’s the end of fur farming in Italy. Yes, we’ll say it again: Italy has shut down fur farming.


Animal killing for fur production has been banned in Italy. Despite profit and vanity, every now and then, an ethical choice prevails.

It is a fact we do not need fur to warm our bodies anymore. And we have known it for a long time. Killing animals for the sole purpose of garnishing our clothing and accessories has completely lost its sense in our modern society. We are not primitives, and the era of the ’50s divas is gone. Furthermore, there are countless alternatives to keep the body warm when it’s cold or embellish our garments, all while avoiding that senseless cruelty.

So finally, in Italy too, the Government has passed a law to ban this horrendous practice. As of January 2022, the ban on fur farming, including the breeding and killing of minks, foxes, raccoons, chinchillas, and other animals for their fur, is officially in place in Italy. As a result, mink farms will be closed within six months.

Not all evil leads to harm


When the pandemic struck, many fur farms in the Netherlands reported numerous cases of Covid-19. It was soon revealed that minks were spreading the virus due to their heightened sensitivity to it. They could be infected and then transmit the virus in a mutated form, posing a significant risk to public health. Naturally, this discovery played a key role in the decision to close fur farming.

Many countries in Europe have already moved or are moving in that direction. But, even if they all banned fur production, it’s still possible to commercialise fur items everywhere. What’s the point? It is obvious that someone will benefit from this situation. And that “someone” is China.

The end of fur farming in Italy marks significant progress. This law is one step forward. However, banning fur farming is not enough. To solve this issue, a ban on commercialising fur items must follow.

Perpetrating animal abuse is a cruel practice – definitely NOT a choice #formodernhumans

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Wheelchair? Please, Don’t Come!

Reading Time: 4 minutes

Camera Nazionale della Moda Italiana: fashion, disability and non-inclusion in the industry


Inclusion and diversity are topics to which we are particularly sensitive. However, we had to overcome a certain discomfort to share this story with you. But if we want to make a change, we have to open up on this matter.

We acknowledged that Camera Nazionale Della Moda Italiana holds an event, at its second edition, named: “Including Diversity”.

Specifically, on Sept 20th – today – Camera Moda will address diversity and inclusion to promote both matters within the Italian fashion system. If you happen to read about it, you might think the intent is noble and the words powerful. Everything seems on point.

Yes, agreed. If only words truly aligned with actions.

As we wrote in one of our recent posts, inclusion and diversity are much-discussed topics in the fashion field. We call them “the fashion bullshit” – because the smell of marketing is so strong. 

Inclusion and diversity: facts vs words 


After being diagnosed with a degenerative disease, I can report a much different reality about fashion and inclusion based on my personal experience. Indeed, as a wheelchair user, I can attest that not only showrooms lack accessibility but fashion events too. So, this means you have to rely on the empathy of the staff working there – and that empathy can’t always be taken for granted!

In September 2019 – Covid hit the previous season – I was consulting for a brand participating in one of the exhibitions connected to Camera Moda. The designer had received an invitation to an event dedicated to fashion buyers and emerging designers, and so, the designer extended the invitation to me. I couldn’t attend alone; I needed assistance with my wheelchair. Therefore, the designer informed the Camera Moda press office about the need for a plus-one, which, frankly, shouldn’t require much explanation. Should it?

Their response was that because of the pandemic, they had limited access, so I wasn’t allowed to bring another person with me. Naturally, this meant I couldn’t participate in the event.

My friends were shocked by the idea that I put myself in the position of asking permission. In the case of walking disability, plus-one is a fact, period. But I was afraid any reaction would cause problems for the brand I worked for.

Disappointed by that reply, I posted something on my Instagram. I was fuming, frustrated. Unable to respond as they deserved in that precise moment. Shortly after, a beautiful human DM’d me, asking if she had understood my message correctly.

Laura Mohapi, a talented artist based in London, offered her support. Also, she believed I had to address what happened and offered to write a letter to Camera Moda on my behalf. The thought of having to explain myself made me feel awful, even though I knew it was the right thing to do, so her offer was a much-needed gesture of kindness.

I read the letter she wrote, and it was like receiving a punch in my stomach. I pondered a lot. But eventually, I decided to forward it by email.

No response came to my inbox. Probably it went ignored. And so I sent a registered letter as well.

Disability in fashion: Wheelchair? Please, don’t come!


This time, the message got a little attention – though not much. Indeed, I received in my inbox a forwarded email – in English. They didn’t even bother to make an effort to copy and paste the English version they received into a new email. They paid zero attention to the form, which gave the impression that what happened had no relevance for them. Or perhaps, they weren’t familiar with how to handle official correspondence coming from the president of Camera Moda.

In the end, it took me nearly two years to find the courage to write about it. But the sadness, frustration, and disappointment I feel when I see those ‘Include Diversity’ events still make me sick to my stomach.

And so, Cri and I wonder: when they launch those events for the fashion industry, what do they truly mean?

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