Fashion & lifestyle

The Island In The Desert

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Have you ever wondered where our textile waste ends up?


Talking about the cost of fast fashion and the madness of disposable items can be upsetting and frustrating. No one wants to listen.

We could define it as a hidden cost, assuming people do not see it directly. Except that there’s nothing hidden anymore. And so, we call it the true cost because it happens before our eyes. Although, people refuse to see it intentionally.

To illustrate the abnormity, perhaps a visual image helps awaken the conscience more than words.

Atacama desert in Chile - fast fashion leftovers
Atacama desert in Chile – fast fashion leftovers

Here, in front of your eyes, is the Atacama desert in Chile, the driest desert in the world. And that is an island of discarded clothing, including Christmas sweaters and ski boots, piling up in the desert. Horribly revealing the cost of fast fashion.

Chile is a hub for secondhand and unsold clothing coming from all over the world. USA, Europe and Asia. Approximately 59,000 tons of garments arrive there every year. Clothing merchants buy part of it, but the majority, about 39,000 tons, end up in rubbish dumps in the desert.

That happens because those garments contain chemicals and are not biodegradable, therefore not accepted in the municipal landfill.

The cost of fast fashion


We wonder what’s going to happen over time. Do you still feel ok with fast fashion and disposable goods?

On Monday, we posted about the need to shift our consumption habits. After reading this, the sense of urgency becomes imperative. It doesn’t need any further explanation.

Educating ourselves towards thoughtful consumption habits is fundamental. If brands don’t produce items made to last, we don’t buy from them!
Stop overconsumption. Stop purchasing disposable items. That is how we bring our contribution.

We know that expecting a change from brands is an illusion, yet it’s just a way to exclude ourselves from the game. If we pretend we do not play an active role, we hide our responsibilities.

On the contrary, we have to educate ourselves in order to become conscious and make intentional choices.

Break the loop. Take action now!

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The Asymmetric Sweater by Plantation 1982

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Expressing functional design and fluid movement


Among the new arrivals, The Asymmetric Sweater by Plantation1982 is a piece that perfectly completes your Fall/Winter capsule wardrobe.

The pullover has a simple design with its back falling to the side, but it shows a unique, edgy silhouette.

As Jan Tschichold said: “Asymmetry is the rhythmic expression of functional design.”
Indeed, it’s interesting to explore asymmetry as a design pattern, its intake to a functional style, and the movement that allows the body. We find fascinating the idea of not being too obvious or somehow predictable while giving the chance to create modern and stylish garments.

Discover The Asymmetric Sweater


Some notes about the material:
It is a worsted yarn sweater. The high gauge knitted yarn avoids pilling easily, and although it is 100% extra-fine wool, it has a soft texture that does not give the peculiar tingling of wool. You have to feel it on your skin.

The asymmetric sweater by Plantation1982
The Asymmetric Sweater – Plantation1982


The design point:
The asymmetrical hem, created from the garment’s elegant drape, is the design element that stands out and makes it unique.
It features a ribbed neckline, cuffs, and hemline. The neckline accompanies the neck gently. Accented by a draped hem, this knit is comfortable to wear because it is compact around the shoulders but wide. Moreover, it does not pick up the body line.

The colour: a bright melange grey, not a solid colour, so it has a soft and gentle impression. Also, extremely versatile.

Some styling options:
You can put together structured coordination when combined with basic bottoms such as stretch pants and denim, the beauty of the silhouette stands out while being cool.
Or, match the sweater with a skirt, and you’ll get an A-line silhouette, giving it an airy and natural look.

It is a knit that gives a plain yet gorgeous impression just by wearing it.
Function and style are beautifully blended.

We don’t wear labels. We wear style!

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Black Friday and The Promotion Spam

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Exploring the overload of discounts and endless sales


Retailers spam promotion, and if Black Friday was not enough, now there’s early black Friday too!

The distribution model clings to this tactic as if it were the only way to capture attention. Forget evolution from brands and retailers. Educating people towards an improved and conscious consumption model is not on their agenda. Just not worth it to them.

Obsessive promotions are the result of a hyper-saturated market driven by overproduction. And the lower the product quality, the higher the markup—enabling discounts (real or fake?) of up to 70%. But the illusion of a great deal remains intact.

Heavy discounts and obsessive promotions are indicators of a sick system.
The environmental impact fostered by Black Friday and never-ending promotions is really huge. Not to mention the ethical implication, if you do not pay the full price of products, someone will pay for it. So we go back to the disturbing modern-day slavery practice.

As a matter of fact, there is too much of everything, and our blind habits contribute to feeding this vicious cycle, which has no way out.

Black Friday & promotions spam - Image of a shopping bag - Pointless shit
Image via: drops of devotion – Tumblr

The solution to Black Friday & obsessive promotions


Is it possible we cannot find a better system? Can we move beyond Black Friday and the promotion spam?

In fact, the solution is a distribution model that abandons large quantities to shift towards good quality. A sustainable production system that grants proper living wages and limits its impact on the environment. Things made to last and healthier consumption habits.

In this balanced context, promotions and discounts would be necessarily limited.

In short, changing attitude is a necessity. We started from us first, adjusting our activity to an evolved lifestyle. So, we offered a thoughtful consumption model represented by a capsule selection of quality pieces.

We don’t lure consumers by offering wild discounts. But, we try to educate ourselves and our audience on meaningful consumption.

We respect people, and we understand the worth of their work. We appreciate the products we select. We value quality, and we value our customers.

Modern humans are conscious consumers. Say no to Black Friday! We don’t need all that stuff.

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Climate Change, Fashion Taskforce and Private Jets

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Industry responsibility, and environmental impact


Climate change is the alarming issue we discuss frequently, but the sad irony behind the latest news is creepy.

G20 and COP26 – the world leaders meetings to address climate change represented the bla bla bla we are used to hearing. Words, not facts. In some cases, they offered us something to laugh about with their sleepy faces. Even if there’s nothing to laugh about, in fact, we should only cry for what we did to our planet, as it wasn’t our source of life.

Does it make sense to discuss Joe Biden flying on his jet to Rome and then to Glasgow? Is that the point? How about the other 400 VIP jets that landed in Glasgow for the occasion? The problem wasn’t Joe Biden’s flight. The problem was all of them gathering together – 400 flights for a climate change summit! That is ridiculous!

To make it really sustainable, wasn’t it better to arrange a zoom meeting? Perhaps they had some problem with their wi-fi. Or maybe, world leaders intended to make it appear more spectacular to make us believe they are doing it for real. And so, they needed more impressive backgrounds than computer screens.

climate change: image of the artwork Killing me softly by Gianluca Traina - showing a planet earth melting
Killing me softly – by Gianluca Traina


The agreement: -30% gas emission by the end of the decade, and a halt to deforestation by 2030.

it’s truly disheartening that China, India, and Russia didn’t show up. They can say whatever, but if the biggest polluters are unwilling to sit at the table and openly find a solution, we have lost at the start.

As a matter of fact, after the Paris agreement in 2015, nothing positive followed. On the contrary, a lot of bad events occurred.
That is the demonstration that capitalism will never change, and money rules even when the house is burning.

At G20 in Rome, Prince Charles guiding a Fashion Taskforce, launched the idea of the Digital ID: a digital passport that carries all the information of a garment in order to provide transparency and traceability.

Although they are the Illuminati, those who created the problem cannot be the solution. All the businessmen with skin in the game have no interest in real change.

Eventually, Draghi thanked the climate activists. And undoubtedly, that is the pathway to follow: make the change and trust ourselves, not the world leaders.

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The Lambswool Sweater by ZUCCa

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Sophisticated wool sweaters #formodernhumans


Introducing The Lambswool Sweater by ZUCCa, Japan.

November, temperatures are cooling down, and it’s time to introduce our new arrivals. A limited number of pieces selected with specific attention to quality and design, aiming to build a capsule wardrobe of timeless clothing. Indeed, that is the essence of a sustainable style.

Wool sweaters, with their masculine image and warm feel, represent a fascinating clothing item. The timeless identity is intrinsic and well represented by a good design choice.

We picked out this sweater from Zucca – we appreciate the meticulous sense of design that identifies Japanese designers. There are many details, but they’re always mixed with a perfect balance and unique proportions.

This pull is both classic and modern at the same time. In fact, this winter sweater is a modern revisitation of a classic piece. Above all, you will never get tired of wearing it.

Discover The Lambswool Sweater

The Lambswool Sweater by Zucca
The Lambswool Sweater – ZUCCa


The material is soft lambswool; made in Japan.
The colour: a blueish green. A unique hue to enhance your wardrobe.

The design point: sophisticated but easy to wear.
It is oversized and has a voluminous feel, but its short length makes it look neat. Also, it features a ribbed round neckline, cuffs and hemline, and ribbed details along the sleeves too. Moreover, two crossing ribs point to the front and back of the garment.
The hemline is asymmetric, meaning that the front side is shorter than the back. Two side slits give extra comfort to the movement of your body.

You will easily coordinate this item with the garments you already have. This sweater, which is a modern arrangement of the basic shape, goes well with any bottom. From elegant outfits to casual styles, you’ll make multiple combinations. Try it over a dress too, or pair it with jeans for a cool everyday style.

Think twice before you buy. More is not the answer, nor is disposable fashion.
Quality over quantity is the way, a value we embrace and want to share with you.

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