Black Friday and The Promotion Spam

Exploring the overload of discounts and endless sales


Retailers spam promotion, and if Black Friday was not enough, now there’s early black Friday too!

The distribution model clings to this tactic as if it were the only way to capture attention. Forget evolution from brands and retailers. Educating people towards an improved and conscious consumption model is not on their agenda. Just not worth it to them.

Obsessive promotions are the result of a hyper-saturated market driven by overproduction. And the lower the product quality, the higher the markup—enabling discounts (real or fake?) of up to 70%. But the illusion of a great deal remains intact.

Heavy discounts and obsessive promotions are indicators of a sick system.
The environmental impact fostered by Black Friday and never-ending promotions is really huge. Not to mention the ethical implication, if you do not pay the full price of products, someone will pay for it. So we go back to the disturbing modern-day slavery practice.

As a matter of fact, there is too much of everything, and our blind habits contribute to feeding this vicious cycle, which has no way out.

Black Friday & promotions spam - Image of a shopping bag - Pointless shit
Image via: drops of devotion – Tumblr

The solution to Black Friday & obsessive promotions


Is it possible we cannot find a better system? Can we move beyond Black Friday and the promotion spam?

In fact, the solution is a distribution model that abandons large quantities to shift towards good quality. A sustainable production system that grants proper living wages and limits its impact on the environment. Things made to last and healthier consumption habits.

In this balanced context, promotions and discounts would be necessarily limited.

In short, changing attitude is a necessity. We started from us first, adjusting our activity to an evolved lifestyle. So, we offered a thoughtful consumption model represented by a capsule selection of quality pieces.

We don’t lure consumers by offering wild discounts. But, we try to educate ourselves and our audience on meaningful consumption.

We respect people, and we understand the worth of their work. We appreciate the products we select. We value quality, and we value our customers.

Modern humans are conscious consumers. Say no to Black Friday! We don’t need all that stuff.