Explorations

Like a common flu? Not really!

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Far more than just a simple illness


You have heard this before: “Covid is like a common flu.” Well, not really. Most importantly, generalising and selfish thinking can be dangerous.

We are sisters, and we work together. And so it means we spend a lot of time in direct contact. The bad news is that about ten days ago, we tested positive for Covid, and we feel devastated.

Now that we’re on the mend, we still don’t have the energy to fully manage our usual routine, so this isn’t one of our typical posts. But we felt it was important to address those who have said—or still say—that Covid is just like a common flu.

No, it is not! It’s worse than that. It’s horrible.

If you’ve had mild symptoms and can only look at your own garden, it’s ok, do it and think selfishly. But do not assume that it works the same for everyone else.

By the way, we hope that protecting the weakest and a sense of social responsibility will prevail over individual protection. After all, true strength lies in how we support each other, especially in times of crisis

Thanks everyone for your supportive messages, we truly appreciate them.

Love,
Ro and Cri

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Barefoot Elegance

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Connected with nateure: what’s new in style


Thinking about reconnecting style with nature got us in the mood for a new liberating impulse: barefoot elegance.

Indeed lately, we have been thinking about some barefoot outfits. Of course, the summer season makes it an option to consider, as it encourages a sense of freedom.

Because of the new work-from-home lifestyle, the opportunities to take the shoes off and enjoy a more relaxed style have increased. Furthermore, locked down in our concrete prisons, we felt the need to stay in contact with nature more and more. Feeling the ground through our feet somehow stimulates positive vibes.

Do not get us wrong. Shoes are a fundamental detail in defining an outfit, the most important accessory. In fact, the right shoes can even revive an insignificant dress, so it’s worth investing in quality shoes.

But, let’s see it as the exception to the rule: enjoying feet’ contact with the ground is a new inspiration.

Pointing out a style reference, Sade Adu is the person who has set a high standard. A timeless and classy icon who often used to go barefoot on stage. Her sophisticated but effortless style was out of the schemes then as now.

barefoot elegance - Marc Le Bihan dress
Barefoot elegance – Open-back cotton dress by Marc Le Bihan


Of course, it’s difficult to reach her level, but let’s try.

Try your barefoot elegance style


Occasions to go barefoot?
A party at home or in a garden, lunch in the countryside or a pool party. And a beach party, of course. Summer offers many opportunities!

What are the clothes to wear?
For instance, take “The Double Silk Dress.” But also “The Open Back Dress.” Both by Marc Le Bihan are perfect for these occasions. Just add a few accessories, and your barefoot look will stand out.

Sensing the ground under our feet stimulates a harmonising feeling, a liberating state of awareness. Indeed, being barefoot is a way to reconnect with nature.
So when possible, try your barefoot elegance look.

And if you have any doubts about your style, WhatsApp us!  
We’d love to assist you!

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Modern Beauty Standards: Between Patriarchy and Market Demands

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Do you know what beauty truly is?


Apart from the male perspective, which has always ruled women’s life, there’s more to explore about modern beauty standards.

Even bearing in mind the subjectivity of the matter, aesthetic judgement is no longer about beauty itself, whether an archetype or related to physical traits.

Modern beauty: what influences our judgement?


Analysing beauty standards, we have to consider two main factors:

First, beauty is the embodiment of a male perspective. Therefore, it’s a matter of power. The male gaze works like a filter, shaping and dictating women’s choices. This judgemental lens has taken over women’s perspectives, almost becoming a natural feature that limits independent action, making women themselves play the man’s games.

Second, contemporary beauty is a market issue. The commercial factor is crucial in understanding modern beauty standards: the product of brainwashing through advertising, movies, tv programs, social media etc.

modern beauty



“Self-esteem is the reputation we acquire
with ourselves.”

Nathaniel Branden


Modern beauty stereotype


From thin to curvy, plastic dolls are the stereotype. But all shapes have the same cookie-cutter features: doughnut lips, cheekbones like protruding mountains, and eyebrows like they got scared. Sadly, that botox expression will never disappear from their face.

The emulation process triggered in young girls’ minds and adult women, whose self-esteem is not solid, is appalling. Furthermore, self-esteem is a work-in-progress because reaching self-awareness is a continuous growth process. It’s not something you can gain by simply snapping your fingers.

However, this emulation is the result of the brainwashing system, a form of persuasion that makes women look all the same, like fake plastic dolls.
Is that beauty? No, it’s business. Indeed, it’s a very profitable business.

And so, beauty standards have to do with male power and market demands more than any archetypal or old-fashioned rule.

In prehistory, the traits connected to fecundity were considered beautiful. Specifically, the Palaeolithic Venus was more generous and curvy. The Greek Venus had a more slender figure. Therefore, the beauty archetype was associated with given characteristics.

What about the modern beauty myth?
Modern beauty is not only about power but also a market issue.

So, forget who you are. Go ahead and buy your new gear. In the end, beauty has become just another product.

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NO SALES: A Sustainable Act Of Consciousness

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What You can do to change for the better


It’s the second year of our NO SALES resolution: a sustainable act of consciousness. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated, filled to the brim with disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy based on overproduction, compelling the relentless growth of fake needs. So, blind consumers are manipulated and induced to buy whatever products.

Sales are not a sustainable strategy


However, independent businesses or local and small activities cannot follow big corporations on this unhealthy plan. A system that exploits the environment and needs slavery to thrive.
Also, the retail price should take into account creativity, quality and labour. Therefore, fair wages for all the production chain.

Once we have realised the whole economic system is corrupted, we have decided not to conform to fashion standards anymore. And so, we have reduced the quantity we order every season. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful garments.

Thsee are the guiding principles:

1- We don’t need quantity anymore
2- We choose quality and good design
3- We select items made to last
4- Fair wages for all the production chain

We are here to make something different, to change for the better. And to promote conscious fashion and slower consumption. If the status quo is what you still want to support, just look around–it’s everywhere. You don’t need us.

But if you have lost that frenzy and search for value instead, we are here for you. Uniqueness is our strength, you won’t find anyone dressed like you.

No Sales!


No sales represents a sustainable act of consciousness.
And it’s the ultimate sustainable economic model for a long-term approach that promotes creativity, quality, and fair wages.

It is time to stop conforming to a worldview that leads to destruction.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

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Styling Options: Mixing Quality Garments

Reading Time: 2 minutes

How to create timeless looks with high-quality pieces


Styling options multiply when you choose good design and quality. If you choose wisely and mix them with the proper styling, you’ll be able to wear your beautiful clothes in multiple ways. Therefore, you don’t need to buy plenty of pieces that last a couple of months.

Indeed, it’s about putting together a capsule wardrobe of meaningful pieces. Of course, the price tag is not cheap. And maybe you will not take many items all at once. But, in the long run, the design and quality of the clothes you have decided to buy will make the difference.

Why? Quality and design make clothes last much longer. And even when the shape is minimal, they always stand out.

Styling options

Buy less, buy better


Styling options


For instance, take “The V Neck One Piece” in cyclamen pink. The quality of the fabric is so good that it feels gratifying to wear it and sense it on your skin. Also, the design is cool, and the fit is perfect. Therefore, you can wear it at the beach for sunbathing or swimming. But it’s so flattering and stylish that you can also wear it in town.

So try it as a top with white cotton trousers or jeans and flat shoes. And when the weather is a little cooler, put on an oversized mannish blazer or a denim jacket.

Same you can do with the other one-piece swimsuits and high waist bikinis we have selected. And if you may have any doubt, drop us a message! We are happy to answer your questions.

So, yes! You will buy fewer pieces. But you’ll take beautiful clothes you’ll love to wear, and your styling options multiply because they always stand out.

Most importantly, you don’t buy clothes to throw away quickly but timeless items that last a lifetime.
And guess what? Your wardrobe will be truly sustainable.

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