Explorations

Sustainable Music Events: A New Trend

Reading Time: 3 minutes

Here’s what to know and how it ties in with fashion


Sustainable music events are trending everywhere, and it seems this has been a sustainable summer from every viewpoint: fashion, food and music. Precisely, there are similarities between fashion, music and the way they embrace sustainability.

Music events & fashion


The relationship between fashion and music is deep and intricate. Indeed, both fields represent the same culture, expressing contemporary values with different means. But, they tend to intersect more, as they need each other to promote themselves.

Now, not only do fashion events wave the sustainability flag, even music events are marketed as sustainable. Therefore, you can attend a concert, on a beach or in a park, believing you will save the planet!

Clearly, greenwashing took over communication. And, it looks like the saying: “don’t make a promise you can’t keep” doesn’t apply to marketing. By attending those music festivals or purchasing eco-friendly clothing, people think they are doing something good for the planet, but, on the contrary, nothing changes. Or worse, they damage it.

In some cases, it’s a matter of common sense. For instance, you don’t need a degree to understand that large crowds threaten nature. And reusable cups or collecting garbage during the event will not pay back the damage.

Sustainability or greenwashing?


Mario Tozzi, an influential voice when it comes to environmental matters, highlighted the point that many seem to miss completely:

“50 thousand people attending a concert aren’t sustainable by any natural environment, even more from our already compromised beaches.”

Mario Tozzi

Also, he reported a study from the C.N.R. (National Council of Research) on the National Park “La Maddalena” (Sardinia): every bather takes away from 50 to 100 grams of sand per day.

In short, Mario Tozzi explains that the impact of large crowds is unsustainable for any natural environment.

Music events and fashion: what distinguishes sustainability from greenwashing?


The point is made clear: numbers and quantities make the difference. A large number of people, like excessive producion and consumption, isn’t sustainable, even if made with the best intentions.

And so, mass concerts in natural environments aren’t sustainable. That’s why it makes sense to use appropriate locations. Likewise, mass productions aren’t sustainable–whether fast fashion or luxury mass productions. Mass travels and flights aren’t sustainable, and so on.

That is the dividing line between sustainability and greenwashing. Anyone serious about addressing sustainability matters must start from that point–the rest is just nonsense. Humans are so numerous that erasing their impact on the planet is impossible.

But, whether intentionally misleading or due to a lack of understanding, the confusion that marketing creates is even greater than the crowds attending music events!

Sustainable Music Events: A New Trend Read More »

Why Clothes, In the Words Of Virginia Woolf

Reading Time: 2 minutes

Can we drive change through fashion?


Some people may wonder why clothes, preciseley, why clothes matter, and whether they can be a tool for promoting change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors, offering us a steady place to hold onto in the midst of life’s turbulence. Their words provide deeply beautiful insights that resonate with us on a personal level. Through their significant perspectives, they help us not only better understand the world around us, but also ourselves—our values, our emotions, and our place in the broader tapestry of life. These authors offer guidance, wisdom, and comfort, serving as timeless companions on our journey of self-discovery.

More about clothes


Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview. At the same time, clothes change our view of the world–the influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. In fact, we aren’t passive consumers but active thinkers, and by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change? We believe they can, because we don’t just dress to enhance our image and boost self-confidence. But by making thoughtful choices about the garments we choose to wear, we show that we care for people and the planet. Therefore, our thoughts, words and style align with our actions.

In other words, through style we contribute to change for the better.

Why Clothes, In the Words Of Virginia Woolf Read More »

The Conscious People Movement

Reading Time: 2 minutes

Fashion and beyond #formodernhumans


The conscious people movement, under the hashtag #formodernhumans brings together and inspires those who want to make a change. It starts with fashion, but goes beyond that—because style reflects who we are, and so does our lifestyle.

It’s about making a choice: one way or the other. Our thoughtless and short-sighted actions provoked climate change, and now extreme weather is a serious threat. Therefore, the idea that everything is fine and we can take whatever the industries try to sell is no longer valid- it’s dead. Fashion, food, technology, lifestyle, everything needs to be reevaluated.

In fact, outdated patterns, traditional economic models, and old ways of thinking and behaving are no longer sustainable. The systems that once served us are now contributing to the strain on our planet, and if we continue to follow these established paths, we risk further harm. It’s clear that change is necessary, and it must start with rethinking how we approach everything—from our daily choices to the global systems we depend on.

The choice: niche vs mass market


And so, the choice we face is clear: niche or mass market. Quality or quantity. Unique fashion and good design vs fast fashion. Timeless and reusable vs disposable. Conscious consumption vs overconsumption. Circularity vs waste. Also, ethical business vs exploitation and modern-day slavery. In other words, it’s Doughnut Economics—the groundbreaking work by economist Kate Raworth (a must-read!)—versus the outdated model of capitalism and the false promise of infinite growth.

The conscious people movement #formodernhumans


The Conscious People Movement #ForModernHumans fosters inspiration and drives meaningful change, championing niche over mass market. Conscious individuals make a bold and radical choice: less but better—that’s the starting point.

We care deeply about this cause, and we’ve made our choice.
Now it’s your turn.

It’s one way or the other!

The Conscious People Movement Read More »

A Sustainable Summer!

Reading Time: < 1 minute

Is it really, or are we missing something?


It seems summer 2022 has been a sustainable summer.

From sustainable food, to sustainable fashion, and now sustainable events. And not just fashion events—music festivals are increasingly being marketed as sustainable, too. Have you noticed?

But here’s the question: does using reusable cups or collecting garbage after massive parties truly make an event sustainable? We’re not so sure. While these measures are a step in the right direction, they barely scratch the surface. It feels like a crucial aspect is being overlooked by event planners—whether out of ignorance or as a calculated marketing strategy is another matter entirely.

What about the carbon footprint of transporting thousands of people? The energy consumption of large-scale lighting and sound systems? Or the impact on the natural environment when events are hosted in sensitive locations?

True sustainability goes beyond surface-level actions; it requires a comprehensive approach that addresses the root causes of environmental impact.

So, how do you feel about it? Does everything seem fine to you, or do you share some doubts?

Drop us an email and share your thoughts! What do you think about this so-called sustainable summer and the rise of the “sustainable music events” trend?

We value your views, so we’d love to hear from you!

A Sustainable Summer! Read More »

Patti Smith & “The infinite”

Reading Time: 3 minutes

How to make sense of our world and recharge our spirit


Art helps us make sense of the world. It is beauty, in essence. So, we seek it in all forms. Patti Smith & “The Infinite” is one of those forms.

You know life is unpredictable. You make your plans, but life has plans of its own. And so, because of covid, on the 1st of August, we had to miss Patti Smith’s concert in Milano. 

Her music and poetry are a powerful blend, and we’re certain her performance would have been a true balm for our souls.

Also, we really appreciate how she redefined the role of female representation in rock music. Her androgynous outfits have been a major source of inspiration in fashion—think mannish white shirts, blazers, loose neckties. Never traditionally ‘pretty,’ but effortlessly cool. Her style is so iconic that she’s crafted an entirely unique aesthetic.

By the way, as a tribute to Italy during her performances in Pompeii, Rome, and Milan, Patti Smith recited Giacomo Leopardi’s poem The Infinite.

Patti Smith reading Giacomo Leopardi


This is the poem in Italian, but you can listen to the English version directly from Patti Smith’s voice – here

L’infinito

«Sempre caro mi fu quest’ermo colle,
e questa siepe, che da tanta parte
dell’ultimo orizzonte il guardo esclude.
Ma sedendo e mirando, interminati
spazi di là da quella, e sovrumani
silenzi, e profondissima quiete
io nel pensier mi fingo, ove per poco
il cor non si spaura. E come il vento
odo stormir tra queste piante, io quello
infinito silenzio a questa voce
vo comparando: e mi sovvien l’eterno,
e le morte stagioni, e la presente
e viva, e il suon di lei. Così tra questa
immensità s’annega il pensier mio:
e il naufragar m’è dolce in questo mare.»


L’infinito by Giacomo Leopardi is a famous Italian poem that explores themes of nature, the infinite, and the human condition. The speaker reflects on the vastness of the universe, feeling both awe and sorrow as they contemplate the boundless horizon and the limits of human experience. Through this reflection, the poem touches on the tension between the beauty of the natural world and the inevitable sense of insignificance that comes with it.

The sense of insignificance in L’infinito is related to the human condition—specifically, the limitations of human life and understanding when compared to the vastness of nature and the universe. Leopardi reflects on how small and fleeting human existence can feel in the face of infinity. While the natural world appears endless and eternal, human life is limited, creating a poignant contrast between the beauty of nature and the finiteness of human experience.

Art, music, and poetry reflect a certain mindset and a unqiue style. Most importantly, they bring the beauty we need to make sense of our world and offer the peace of mind that helps us navigate life.

In the end, art, music, and poetry are embodiments of beauty—beauty that heals our souls.

We’re so sorry we couldn’t attend Patti Smith’s concert, but we hope L’infinito will recharge your spirit!

Patti Smith & “The infinite” Read More »