The niche choice

When it comes to fashion or lifestyle choices, you have two options: take the most popular brands or search for what’s different.

Likewise, you can go on holidays where crowds go or search for your places, out of the beaten path.

Needless to say that we tend to go for the latter. And if you interact with us – in person or through our digital world – you are on the same page. Perhaps, as we did, you have seen everything in fashion, and now you want more.

So we look for what we call niche designers, niche brands.
And it’s not that we don’t like popular brands. Indeed, we could handpick some cool items out of those collections. But, we love to search for something more unique. For a style that is special, and not immediately recognizable. Therefore, more personal.
That style is you.

What are the keys we use to analyze fashion collections?

Design and style
First, we are attracted by the designer’s viewpoint, what the brand is bringing in. From what we consider a valuable style proposal, we pick out the pieces we like. Which, then, are reviewed from other perspectives to match our quality standards. The construction and fitting, how the garment falls. Wearing occasion and materials. The price point.

Timeless aesthetic
We select items that you can wear for a long time. If some pieces recall a fashion trend, it is never too much to make those items seem old the season after. Indeed, our pieces always look fashion-forward.

Seasonless
We tend to select items that you can wear during the whole year long. By layering, you can use them not only during a given season. It avoids fashion cycles and so the ‘buy & toss’ attitude.

Comfortable
Pieces that you can wear on multiple occasions, but you are never out of place.

Of course, a niche selection is not for everyone. But that makes it even more special.