Valuing the sensitivity to go beyond
Being able to see the difference means speaking the same language. A language that goes beyond the surfaces, one that perceives the subtle nuances and understands the importance of every detail. It’s a deeper sensitivity—an awareness that values what others might overlook.
Simplicity strips away the unnecessary. Simplicity goes to the essential. And the essential reveals the true quality.
When design is lacking, simplicity is reflected poorly. It loses its power, leaving only a hollow reflection.
For instance, take a basic top, with an essential and clean shape.
Can you see the difference with a garment that apparently looks similar?
Touch it. Can you feel the material?
Wear both. Do you get a sense of the fit? How they flow on your body?
Can you feel the quality?
Those who are aligned and share our values don’t need many explanations. Indeed, they instantly understand the message–we speak the same language. It’s all about trust. In fact, we select with great care only what truly makes sense.
Those who are curious may need some time to fully understand. But at least, they search for more information. And in that moment of exploration, a door to deeper communication opens.
Those who don’t see any difference between one garment or another don’t have the sensitvity to go further. As a result, they do not align with our vision of the world. The language isn’t the same, and without that, there is no connection.
But there’s no need to connect with everyone, nor to be liked by everyone.
A small, aligned audience is enough.