Is it really, or are we missing something?
It seems summer 2022 has been a sustainable summer.
From sustainable food, to sustainable fashion, and now sustainable events. And not just fashion events—music festivals are increasingly being marketed as sustainable, too. Have you noticed?
But here’s the question: does using reusable cups or collecting garbage after massive parties truly make an event sustainable? We’re not so sure. While these measures are a step in the right direction, they barely scratch the surface. It feels like a crucial aspect is being overlooked by event planners—whether out of ignorance or as a calculated marketing strategy is another matter entirely.
What about the carbon footprint of transporting thousands of people? The energy consumption of large-scale lighting and sound systems? Or the impact on the natural environment when events are hosted in sensitive locations?
True sustainability goes beyond surface-level actions; it requires a comprehensive approach that addresses the root causes of environmental impact.
So, how do you feel about it? Does everything seem fine to you, or do you share some doubts?
Drop us an email and share your thoughts! What do you think about this so-called sustainable summer and the rise of the “sustainable music events” trend?
We value your views, so we’d love to hear from you!