sustainability

Sustainable Music Events: A New Trend

Reading Time: 3 minutes

Here’s what to know and how it ties in with fashion


Sustainable music events are trending everywhere, and it seems this has been a sustainable summer from every viewpoint: fashion, food and music. Precisely, there are similarities between fashion, music and the way they embrace sustainability.

Music events & fashion


The relationship between fashion and music is deep and intricate. Indeed, both fields represent the same culture, expressing contemporary values with different means. But, they tend to intersect more, as they need each other to promote themselves.

Now, not only do fashion events wave the sustainability flag, even music events are marketed as sustainable. Therefore, you can attend a concert, on a beach or in a park, believing you will save the planet!

Clearly, greenwashing took over communication. And, it looks like the saying: “don’t make a promise you can’t keep” doesn’t apply to marketing. By attending those music festivals or purchasing eco-friendly clothing, people think they are doing something good for the planet, but, on the contrary, nothing changes. Or worse, they damage it.

In some cases, it’s a matter of common sense. For instance, you don’t need a degree to understand that large crowds threaten nature. And reusable cups or collecting garbage during the event will not pay back the damage.

Sustainability or greenwashing?


Mario Tozzi, an influential voice when it comes to environmental matters, highlighted the point that many seem to miss completely:

“50 thousand people attending a concert aren’t sustainable by any natural environment, even more from our already compromised beaches.”

Mario Tozzi

Also, he reported a study from the C.N.R. (National Council of Research) on the National Park “La Maddalena” (Sardinia): every bather takes away from 50 to 100 grams of sand per day.

In short, Mario Tozzi explains that the impact of large crowds is unsustainable for any natural environment.

Music events and fashion: what distinguishes sustainability from greenwashing?


The point is made clear: numbers and quantities make the difference. A large number of people, like excessive producion and consumption, isn’t sustainable, even if made with the best intentions.

And so, mass concerts in natural environments aren’t sustainable. That’s why it makes sense to use appropriate locations. Likewise, mass productions aren’t sustainable–whether fast fashion or luxury mass productions. Mass travels and flights aren’t sustainable, and so on.

That is the dividing line between sustainability and greenwashing. Anyone serious about addressing sustainability matters must start from that point–the rest is just nonsense. Humans are so numerous that erasing their impact on the planet is impossible.

But, whether intentionally misleading or due to a lack of understanding, the confusion that marketing creates is even greater than the crowds attending music events!

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A Sustainable Summer!

Reading Time: < 1 minute

Is it really, or are we missing something?


It seems summer 2022 has been a sustainable summer.

From sustainable food, to sustainable fashion, and now sustainable events. And not just fashion events—music festivals are increasingly being marketed as sustainable, too. Have you noticed?

But here’s the question: does using reusable cups or collecting garbage after massive parties truly make an event sustainable? We’re not so sure. While these measures are a step in the right direction, they barely scratch the surface. It feels like a crucial aspect is being overlooked by event planners—whether out of ignorance or as a calculated marketing strategy is another matter entirely.

What about the carbon footprint of transporting thousands of people? The energy consumption of large-scale lighting and sound systems? Or the impact on the natural environment when events are hosted in sensitive locations?

True sustainability goes beyond surface-level actions; it requires a comprehensive approach that addresses the root causes of environmental impact.

So, how do you feel about it? Does everything seem fine to you, or do you share some doubts?

Drop us an email and share your thoughts! What do you think about this so-called sustainable summer and the rise of the “sustainable music events” trend?

We value your views, so we’d love to hear from you!

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NO SALES: A Sustainable Act Of Consciousness

Reading Time: 2 minutes

What You can do to change for the better


It’s the second year of our NO SALES resolution: a sustainable act of consciousness. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated, filled to the brim with disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy based on overproduction, compelling the relentless growth of fake needs. So, blind consumers are manipulated and induced to buy whatever products.

Sales are not a sustainable strategy


However, independent businesses or local and small activities cannot follow big corporations on this unhealthy plan. A system that exploits the environment and needs slavery to thrive.
Also, the retail price should take into account creativity, quality and labour. Therefore, fair wages for all the production chain.

Once we have realised the whole economic system is corrupted, we have decided not to conform to fashion standards anymore. And so, we have reduced the quantity we order every season. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful garments.

Thsee are the guiding principles:

1- We don’t need quantity anymore
2- We choose quality and good design
3- We select items made to last
4- Fair wages for all the production chain

We are here to make something different, to change for the better. And to promote conscious fashion and slower consumption. If the status quo is what you still want to support, just look around–it’s everywhere. You don’t need us.

But if you have lost that frenzy and search for value instead, we are here for you. Uniqueness is our strength, you won’t find anyone dressed like you.

No Sales!


No sales represents a sustainable act of consciousness.
And it’s the ultimate sustainable economic model for a long-term approach that promotes creativity, quality, and fair wages.

It is time to stop conforming to a worldview that leads to destruction.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

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Consume Less: Embrace Less, Live More!

Reading Time: 2 minutes

How to reduce our impact on the planet


In order to reduce our impact on the planet, the solution proposed is to purchase sustainable products. So the industries believe, or so they want to make us believe.

But the truth is different. If we don’t start from the assumption that consuming less is at the base of a sustainable lifestyle, we will not make any progress.

Indeed, there’s no sustainable product, recycled or upcycled, green or bio. Or add whatever label marketing will launch to convince consumers that those products are better than others. Not a single one of these products, nor all of these labels combined, will come to our aid.

Even if they truly are better, sustainable products alone won’t change anything. Why? They will not solve the issue simply because that is not enough.

Our lifestyle has an impact on the environment, and in order to sustain it, we are exploiting the planet. Given that, will our impact on the planet be reduced if people consume tons of sustainable goods? It seems very unlikely.

Consume less: this is how to reduce our impact on the planet


A sharp reduction in consumption is the way to bring about systemic change. If we want to reduce our daily devastation, only one thing will be beneficial: consume less.

Of course, this is about all aspects of our lifestyle. So, reducing the energy and water we use, oil consumption, heating systems, planes, cars, etc. Then, of course, we will need the rest. Meaning sustainable, recycled, upcycled, green or bio.

This also means that we have the power in our hands. Indeed, consuming less requires action on our part.

No brands will ever tell us so, even if this is the only possibility that makes sense. They will continue making sustainable products, filling the world with new sustainable garbage while depleting natural resources.

Sustainability for a dying planet is meaningless!

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Child Labour: Modern-Day Slavery

Reading Time: 2 minutes

The obscenity of a society that closes its eyes in the face of the major issues


Child labour is one of the most obscene issues in our society, one of those problems people don’t want to see. Even though prohibited by legislation worldwide, the number of children exploited is growing. According to Unicef, 2021 registered the first increase in two decades, with cases rising to 160 million worldwide because of covid-19.

There is a consistent number of countries where child labour is not forbidden. Poverty and discrimination are the main causes, but conflicts and the pandemic gave a big hand in spreading the situations that degenerate into this modern-day slavery.

Child labour: modern-day slavery for the western world


Exploited children produce goods that fill the stores of the western world. Or call it that side of the world where either people ignore or pretend to ignore these issues. Whether it’s having the latest mobile device or a fancy car, it’s considered better than facing the truth about the small hands that extract the materials used to make our toys.

And so, we dedicate each day to specific matters giving them the priority for that day. Specifically, the world day against child labour was on 12 June. On an annual basis, we see impactful graphics and beautiful words that end up in nothing. They just become content for social media, but nothing ever changes.

These kinds of stories are as old as the earth. So, if we aren’t able to eradicate them, but we still abuse children’s rights, we have serious problems.

There can be no true sustainability without ethical labor. And if sustainable products are a priority, addressing child labor must come first. How can we talk about sustainability when the number of children involved in production chains has increased over time?

There is an organization committed to creating lasting change, called Still I Rise. Their projects are not endless; they focus on solving specific problems in a given area before moving on to the next. Education is at the heart of their mission, and they open schools to empower those in need.
Please, check them out here and donate if you can!

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