How to reduce our impact on the planet
In order to reduce our impact on the planet, the solution proposed is to purchase sustainable products. So the industries believe, or so they want to make us believe.
But the truth is different. If we don’t start from the assumption that consuming less is at the base of a sustainable lifestyle, we will not make any progress.
Indeed, there’s no sustainable product, recycled or upcycled, green or bio. Or add whatever label marketing will launch to convince consumers that those products are better than others. Not one of these products or all of these labels together will come to our aid.
Even if they really are better, sustainable products will not change anything. Why? They will not solve the issue simply because that is not enough.
Our lifestyle has an impact on the environment, and in order to sustain it, we are exploiting the planet.
Given that, will our impact on the planet be reduced if people consume tons of sustainable goods? It seems very unlikely.
Consume less: this is how to reduce our impact on the planet
A sharp reduction in consumption is the way to bring about systemic change. If we want to reduce our daily devastation, only one thing will be beneficial: consume less.
Of course, this is about all aspects of our lifestyle. So, reducing the energy and water we use, oil consumption, heating systems, planes, cars, etc.
Then, of course, we will need the rest. Meaning sustainable, recycled, upcycled, green or bio.
This also means that we have the power in our hands. Indeed, consuming less requires action on our part.
No brands will ever tell us so, even if this is the only possibility that makes sense. They will continue making sustainable products, filling the world with new sustainable garbage while depleting natural resources!
Sustainability for a dead planet is meaningless!