milano shopping

The Four Tuck Trousers

Reading Time: 2 minutes

Meaningful garments #formodernhumans


Today, we introduce The Four Tuck Trousers by Meagratia, a brand from Japan.

Season after season, we get familiar with its accurate dedication to each detail. The deep care involved in the Meagratia design, as well as the tailoring process, is impressive. By the way, isn’t attention love for what you do?

These details create such unique designs, adaptable to different body shapes. About fashion and meaningful garments, Meagratia is a Japanese independent brand offering 100% value.

Garment values: good design, quality, timeless, genderless, functionality, comfortable.

Discover The Four Tuck Trousers


About the design
Rich in details, the design of these trousers is flair and functional. Loose tapered silhouette detailed with four front tucks. Also, a drawstring at the waist. Specifically, a satin cord at the waist allows you to adjust the size without a belt. Front zip fastening plus two buttons. Two side pockets and two rear pockets, one buttoned and one with a tiny patch logo.

The Four Tuck Trousers


About the material
100% wool: it keeps you warm, but it doesn’t itch.

About the colour
Black: the colour makes it a classic in your wardrobe, the perfect go-with-everything pants.

Laundry
Dry clean.

Styling tips
The Four Tuck Trousers will be a classic in your wardrobe. For your office outfits, pair them with The Wavy Truck Jacket, a shirt underneath a sweater or just a shirt (depending on the weather). Also, wear them with The Wavy Jacket and put a silk top underneath so you’ll be ready for an evening out.

How to purchase our unique selection:


Drop us an email or WhatsApp for orders or any further information.
Also, you can book your private shopping experience – physical or via video call. 

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

Exclusive Fashion
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Get yours directly from this link!

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The Clay Dye Jackson Shirt

Reading Time: 2 minutes

Seasonless and genderless fashion #formodernhumans


Today, we introduce The Clay Dye Jackson Shirt by GoodNeighbors Shirts, a brand from Japan.

Its workwear style is fresh and contemporary. Indeed, when workwear meets Japanese minimalist design, it reaches its best. Also, the clay dye technique, a natural dyeing process attuned to nature and gentle on the skin, stands out. Learn more about Clay Dye here.

Garment values: timeless, seasonless, genderless, comfortable, easy-care.

Discover The Clay Dye Jackson Shirt


About the design
Jackson is a regular collar shirt with a wide silhouette and one pocket at the front. The shoulders are comfortable, and the trapeze line slightly widens towards the hem. Also, the shirt is made with delicate stitch work using 90 and 20 stitches.
Clay Dye treatment provides a certain unevenness and beautiful colours. There’s a pocketable and portable band on the back that can be attached and detached with snap buttons. 
Takase shell button front closure. These shell buttons are the byproduct of the food manufacturing process, which otherwise would be wasted. Therefore, they are considered sustainable.

The Clay Dye Jackson Shirt


About the material
100% cotton. The firm, highly textured fabric is a comfortable, wide fabric that resembles hotel sheets. 

About the colour
Clay white: a beige tone with a detachable pink band on the back. Specifically, clay dye is a unique natural dyeing with an earthy mood. And the effect is not flat but gradient.

Laundry
Easy care. Wash by hand.

Styling tips
The Clay Dye Jackson Shirt is a seasonless garment. So wear it throughout the year. Try it underneath a blazer or a sweater for your office outfits. Also, you can create cool workwear looks with denim or corduroy pants. 

The Clay Dye Jackson Shirt


How to purchase our unique selection:
Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

Exclusive Fashion
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Get yours directly from here!

The Clay Dye Jackson Shirt Read More »

Clay Dye: Fashion & Nature

Reading Time: 3 minutes

YWGS: “Green is good medicine”


Clay Dye is a natural dyeing technique launched by YWGS: GoodNeighbors Shirts in collaboration with Yard Works, both from Japan. A new label with a nature-inspired philosophy behind it. Close to the soil, and one with the soil.

In search of a reconnection to nature and overcoming a dualistic viewpoint that sees us separate from it, we found this project perfectly on point. Indeed, humans are nature, and this project celebrates it.

About Japanese style


We are Japanese design lovers! In particular, we appreciate the idea of quintessential simpleness, careful attention to every single detail, the atemporal design and sense of comfort. Also, we value that delicate expression that doesn’t need to scream to be seen. Of course, we know we are not alone, as there are many other estimators of the Japanese style. So, it’s for you that we selected some valuable garments from Japan. (Contact us to know more).

clay dye


YWGS: a new nature-inspired brand


YWGS is the project we introduce today: a collaboration label, GoodNeighbors Shirts with Yard Works.

Kei Amano, a plant expert based in Fuefuki City, Yamanashi Prefecture. Yard Works is his landscape and architecture studio.
Akira Aoki, passionate about music and art, is a fashion designer based in Tokyo. GoodNeighbors Shirt is his brand, a 7-day shirt project. In other words, its style concept is about shirts you can wear comfortably every day.

Therefore, the project joins a plant professional and a shirt professional. A borderless thought, functionality and urbanity from the garden to the city. Specifically, it is a new workwear line that unites gardening and urban style with a comfortable, timeless and genderless aesthetic #formodernhumans

YWGS conveys the concept of “GREEN IS GOOD MEDICINE.” And the nature imprint gets revealed in the clay dye technique.

Clay Dye

Clay Dye: What is it?


Clay Dye is a special dyeing technique: garments are immersed in clay by using high-quality clay from the parents’ farmer home – in Gunma prefecture for 400 years. Akira Aoki majored in dyeing and weaving design at art University. Also, the designer himself dyes shirts by hand.

This tactile experience makes nice shirts with just the right amount of unevenness and beautiful colours. Ultimately, caring for nature and being nature is one thing.

WhatsApp us directly from here to know more!

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Queuing and Luxury

Reading Time: 2 minutes

Does waiting in line at fashion stores have anything to do with luxury?


Let’s reflect on queuing and luxury. Imran Amed of “Business of Fashion” has recently opened the debate on long lines outside top retailers and whether they are a valid means to convey luxury.

In fact, it’s even hard to get inside some fashion stores. But while the masses seem attracted by that, some people don’t buy it. Precisely, Imran Amed titled: “Queuing is not a luxury experience” and invites brands to rethink their strategies.

Of course, we agree with Imran Amed. Queuing outside top fashion retailers has nothing to do with luxury. Such a waste of time is pointless and makes no sense in relation to spending a lot of money.

What is luxury?


First and foremost, luxury is about exclusive designs made in limited numbers and not mass-produced items. Since all top brands produce their garments in huge quantities, they stopped making luxury long ago. Also, all high-end brands are so overexposed you can see them everywhere, which collides with the idea of luxury itself.
But why do retailers still have long lines if it does not convey luxury? It’s a marketing gimmick to get attention from newbies and mass consumers.

What are the characteristics of a true luxury shopping experience?


Quality, exclusivity, personalised service, privacy.
Specifically, when it comes to service, true luxury is when you avoid crowds. We so much believe in this concept that, about five years ago, we changed our business model. Indeed, we shifted from a physical boutique with a wide selection to a web fashion boutique providing a precise niche selection. Because we don’t need more, we need less (much less) but better. That is through a private shopping service.

suite123 – private shopping experience #formodernhumans


What does it mean? Feeling the need for something more intimate, we thought about offering a personalised shopping experience based on private appointments. In other words, you receive a unique selection made for you and delivered to you (to your home or office).

Perhaps this concept is not for everyone, but that’s the point of luxury.
Luxury is private, and it means avoiding crowds. No waiting in line, no wasting time. Indeed, queuing is not luxury!

We would not queue for no reason at all! What about you? Are you willing to wait in line to get into a luxury shop?

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The Wavy Track Jacket

Reading Time: 2 minutes

Timeless & genderless fashion #formodernhumans


Today, we introduce The Wavy Track Jacket by Meagratia – a truly unique brand from Japan that stands out for its genderless and delicate aesthetic.

A quick note before showing all the details: we don’t believe in disposable fashion. So, if you are looking for mass brands, our selection might not be for you. But you’ll find many shops offering that kind of product. Second, excellent design, high-quality materials and details come with a price. However, we do not promote compulsive shopping. And, most importantly, what you buy this season will work for life. Buy less (much less), buy better is the guiding principle on which you’ll build your wardrobe of meaningful garments.

Discover The Wavy Track Jacket

The Wavy Track Jacket


About the design
This wool-blend blouson elevates the casual track jacket with a classy touch. Stylish design, front zip fastening, two side zipped pockets, adjustable button closure along wrists. Fully lined. The cuffs provide ease of movement. The fabric, which has a unique wavy look similar to the surface of water, is original, stretchy, and soft to wear. 

About the material
The wavy texture is absolutely amazing: it recalls the surface of water. Also, it’s rich, soft and comfortable.
Wool 48%, rayon28%, nylon 22%, silk1%, polyurethane 1% 

About the colour
Black

Laundry
Dry clean

Styling tips
The unique design elevates a casual garment to a stylish piece, making it a go-with-everything piece, adaptable to multiple occasions. Unisex and timeless, it works for your office as your evening outfit. We recommend pairing it with The Four Tuck Pants.

How to purchase our unique selection
For orders or any further information, drop us an email or WhatsApp 
Also, you can book your private shopping experience – physical or via video call. 

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

Exclusive fashion!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Get in touch with us directly from here!

The Wavy Track Jacket Read More »