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About The White Shirt: A Timeless Classic

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Wardrobe staples vs fashion trends


The White Shirt: mannish cut, well-tailored, slightly oversized to oversized, pristine go-with-everything garment. Button-down or ribbon collar, it’s perfect for any occasion. And any weather too! So, is it a trend, as magazines say, or a wardrobe staple?

The White Shirt

Fashion, we all know it, is one of the most inconsistent fields where people say one thing and, the day after, change their minds. Perhaps this behaviour could work in times of abundance when we could carry on our activities while unconsciously ignoring what we were about to expect in the future. But now that the good times are gone, we need to get serious. These aren’t times for joking.

After the pandemic, a debate on how to rewire fashion to current times opened up an evolved set of possibilities: a shift towards a timeless style, privileging conscious fashion. That stated, ideally, the end of fashion trends.

The white shirt: fashion trend or staple


However, after the Milano and Paris Fashion Weeks, fashion magazines refocused on trends. Again, we repeat it: the fashion industry is inconsistent. People talk about one thing just to take it back as soon as the new thing comes.

Among the unmissable trends, magazines list the white shirt. And here, the inconsistency is peaking.
What is a trend? A trend is what’s popular in a specific season and which will die soon. Do you think that’s the case for a white shirt? Does it make sense to put among trends an item that is the quintessential representation of timelessness?

Wardrobe staples #formodernhumans


The White Shirt has some of the most stunning style features:
Genderless: anyone can wear it.
Comfortable: it allows the movement of your body.
Seasonless: it’s perfect throughout the year. Underneath a cardi or jacket in winter, rolled up sleeves in summer.
Also, it’s versatile and adds an elegant and classy touch even to your casual outfits. All these features make it a staple for our wardrobe of meaningful garments. So, it’s timeless: never out of fashion. Not a trend!

We are regret that fashion experts still intend to make fashion a game of transient trends. That approach doesn’t work anymore. And, undeniably, that’s not the case with the white shirt.

WhatsApp directly from here to check out our GoodNeighbors Shirts selection!

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Selecting Fashion For Connoisseurs

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How to navigate the fashion weeks


In a finite world of endless options, most of which have a massified concept, selecting fashion for connoisseurs represents very specific research. Less but better, timeless fashion and quiet luxury are fundamental values for people like us.

By the way, given that overproduction ignores the current dramatic situation, we find it thoughtless to focus on brands that still operate on such a pattern.

So, we are keeping an eye on some international brands, and of course, we are curious to see what happens around us in the fashion field. But that’s just what it is–curiosity. In order to survive all the fluff that overwhelms the industry and contributes to making it less fascinating, we need to be very clear.

Fashion selection


Our preferences and choices reflect our values. We know what we need and what we don’t. So, let’s recap what it is precisely.

First, what we don’t need:

  • obsessive trends
  • poor design
  • mass products, quantity, overproduction/ overconsumption
  • fake sustainable products
  • exhausting social media presence

Too much noise and confusion. There’s too much of everything put out in a compulsive manner. That is not for people like us.

Now, what do we want?

  • clothes made to last: staples and meaningful garments. Once you consciously purchase, they will become a constant element of your wardrobe. That’s what timeless fashion means
  • tailoring: well-crafted clothes made with care and attention
  • beautiful fabrics: when you touch and wear them, you feel the difference on your skin
  • good design and quality

The market is large, crowded and oversaturated with pointless stuff. Should we fit in? No, thanks. Brands’ social media presence doesn’t impress us. Influencers don’t influence us. We prefer less, much less, but better. Niche fashion–it might not be for you, which is fine.

Selecting fashion for connoisseurs, people like us, we seek unique clothes for unique people.

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The Fashion Dinosaur

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Why aren’t fashion people adapting to the new context?


The fashion industry looks like a dinosaur that, no matter what happens around it, keeps doing the same stuff as it has always done.

In Milano, we are boiling. Literally. Physically. Around 26 to 30 degrees Celsius. We’d rather go back to the beach! People wear short-sleeved cotton t-shirts and lightweight cotton jackets for the office. In fact, we sweat like in August. And even if there’s a light rain today, it’s definitely not the wool weather. The situation doesn’t seem much different across Europe.

We are soon expecting the Fall/Winter clothing collections, which we postponed a little. From our perspective, selling wool trousers didn’t seem urgent. Well, unless someone plans to go to Norway! In that case, let us know, and we’ll find something cool for you.
Furthermore, the Milano Fashion Week is about to start, but the fundamentals are always the same.

Climate change & the fashion dinosaur


Hey, climate change is real. In this abnormal context, which seems the new normal, does it make sense to work as we have always done? Can’t we evolve towards something different?

For brands: What’s the point of planning collections as they have always done? Following a pattern totally disconnected from reality – is it what we need now?

For people who buy fashion: Does it make sense to follow brands, shops, or people who urge you to purchase clothes out of the actual context?

More seasonless fashion: the style #formodernhumans


What changes should the fashion industry make to adapt to the new context?
The industry needs to set up collections differently, choosing natural materials and leaner selling patterns. Less mass products, more tailoring and made-to-order. More seasonless designs.

However, it would be interesting to understand why people don’t understand brands that offer an alternative fashion concept. Indeed, we would like to hear your thoughts on this point.

Do you know you can buy seasonless items if you need something new? More and more, it makes sense to focus on seasonless clothing because it is more adaptable to different weather conditions. And with a proper layering style, you can wear these garments throughout the year.

In the end, dinosaurs have gone extinct. So will the fashion dinosaur if we do not make a change.

Share your thoughts with us. Comment here below or WhatsApp directly from here!

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The London Fashion Scene

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Creativity, business and fashion education


The London fashion scene is undergoing a change. In fact, the news that Sarah Burton exits Alexander McQueen after two decades offers the opportunity for reflection on the field. In the fashion industry, London has always been synonymous with rebellious creativity. We’ve always admired British designers for their openness and innovative style. However, the economic situation impacted corporations, designers and fashion schools, disrupting the fashion scene.

Kering Group owns McQueen, Gucci, Balenciaga, Saint Laurent and Bottega Veneta. The conglomerate needs to revive sales and grow. Yes, they are among those who talk about sustainability and growth at once, which is nonsense. But that’s another story. Yet we think the first question the group should ask is: Can McQueen be a mass brand? Especially after the death of diffusion lines, McQ included?

London, creativity & fashion schools


By the way, London has always been the perfect place for those who want to express themselves in an avant-garde style with a fresh take on fashion. We have been working in the fashion industry for about 27 years now, and we have been inspired by the way designers in London pushed the boundaries of fashion. It’s been truly amazing.
In London, also, you can find some of the top fashion schools. Each one with its unique approach to teaching, these schools have produced some of the most successful and influential designers in the fashion industry.

Over time, from McQueen to Hussein Chalayan, to mention a couple of our favourites, we’ve been selecting some great pieces of clothing for our boutique and our clients. Of course, the scene is much wider. For instance, look at the great work Kervin Marc does.

Now, because of Brexit, costs have gone up, skyrocketing. So did taxes and duty fees. This makes it difficult for young designers and small brands to run their fashion businesses even because exporting to other countries is more complicated.

Ultimately, it is challenging for London to remain the place where rebellious ideas can grow and where new and upcoming designers can give space to their creativity. Furthermore, from the perspective of education, now only very wealthy kids can access London fashion schools.

We might face the beginning of a new phase in the London fashion scene. But if creativity gives in to business interests and fashion design is for rich kids and celebrities searching for an exciting pastime, what should we expect in the future of fashion?

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Delicate Erosion: Meagratia SS24 Collection

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Inspiration from Rakuten Fashion Week


In search of inspiration for the SS24 season, from the Rakuten Fashion Week, which just took place in Tokyo, we share the Meagratia collection film “Delicate erosion.”

Meagratia is a Japanese brand, and Takafumi Sekine is the designer. What do we expect from Tokyo? Creativity, unconventional design, uniqueness.

On a side note, we still divide collections into seasons for pure convention. In other words, it’s just to give a sense of order. However, we usually select meaningful pieces with a timeless aesthetic. Good design and quality last forever. Also, we tend to pick many seasonless garments: pieces that, with a layering style, work almost throughout the year.

We love the Meagratia brand and find his work interesting for its subtle sense of style and meticulous detailing. Also, the designer’s passionate research of vintage pieces made modern through skilled design work represents a labour of love for fashion. Definitely not for the mass market; it’s for those who appreciate uniqueness.

Delicate erosion – Meagratia SS24 collection film


His unconventional, personal language emerges in his collection films, season after season. And so, we invite you to see “Delicate erosion” Meagratia SS24 collection film here:

As you can see, getting some inspiration from the Meagratia SS24 collection film, the colour palette is delicate but intense. Fabrics are textured or printed but easy to wear. And the design elements are so unique they beautifully stand out. Another great point is the genderless approach, which makes the collection contemporary and transversal. Indeed, all of these elements come together to create a sensory experience that evokes feelings of elegance, sophistication, and timeless beauty.

Meagratia’s designs are the perfect style choice #formodernhumans
Always keep in mind that you don’t need more; you need only the right pieces. Which means less but much better quality.

Get in touch with us wherever you are! We will show you only the most unique pieces worth buying.

Last reminder:
Worldwide shipping is available!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

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