Entering the season: Fall/ Winter 21

Soon we will start introducing our selection for the coming season, Fall/ Winter 21.

We are going forward with a certain sense of slowness. The ‘Hurry-up’ attitude is part of the status quo, which none seems interested in questioning (but we do). In fact, from N.Y. to Paris and Milano, the bandwagon of fashion shows is starting again following the same stale rules.

However, keeping in mind our timeless approach, let’s go through the garments we have selected for you. For us, as well.

Fall/ Winter 21

First, the perfect pants. One wide-leg version, one straight-leg. Both in Supima cotton. The material has a shiny finishing that makes it look like silk. Moreover, a special treatment makes it warm too.

Then, we found a couple of basic knits in a striped jersey. There’s a boat-neck version and a turtle-neck. Slightly loose fit, they are the perfect complement to multiple outfits.

Of course, we couldn’t miss an asymmetric oversized pull in extra-fine wool. The worsted yarn makes the texture very soft.

Also, we’ll show you a cool cardigan designed as a whole garment. It means there are no shoulders or side seams, so it is very comfortable to wear.

As a more elegant piece, we picked a sleeveless v-neck boxy dress, under-knee length. Three fabrics with different textures are sewn together and then pleated. Unique!

A maxi collar blouson looks so stylish even when worn unbuttoned. And a cocoon sleeved maxi dress. The texture is dry and soft. There’s also a boxy sweater with a horizontal line at the body. It comes in soft lambswool.

Lastly, the sweatshirt is never too casual. We picked one with a zipped detail so you can wear it backside front too.

We thought we needed some colours to boost our mood. Therefore our palette goes from comforting tones to some bright hues.
Black, grey, off-white, camel, green, mustard, yellow, purple.

Please, check our Instagram account to see the new arrivals for the Fall/ Winter 21 season, and stay in touch with us.
We’d love to hear from you!

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The niche choice

When it comes to fashion or lifestyle choices, you have two options: take the most popular brands or search for what’s different. Likewise, you can go on holidays where crowds go or search for your places, out of the beaten path.

Needless to say that we tend to go for the latter. And if you interact with us – in person or through our digital world – you are on the same page. Perhaps, as we did, you have seen everything in fashion, and now you want more.

So we look for what we call niche designers or niche brands.
And it’s not that we don’t like popular brands. Indeed, we could handpick some cool items out of those collections. But, we love to search for something more unique. For a style that is special, and not immediately recognizable. Therefore, more personal.
That style is you.

Key points for our niche choice

What are the keys we use to analyze fashion collections?

Design and style
First, we are attracted by the designer’s viewpoint, what the brand is bringing in. From what we consider a valuable style proposal, we pick out the pieces we like. Which, then, are reviewed from other perspectives to match our quality standards. The construction and fit, how the garment falls. Wearing occasion and materials. The price point.

Timeless aesthetic
We select items that you can wear for a long time. If some pieces recall a fashion trend, it is never too much to make those items seem old the season after. Indeed, our pieces always look fashion-forward.

Seasonless
We tend to select items that you can wear during the whole year long. By layering, you can use them not only during a given season. It avoids fashion cycles and so the ‘buy & toss’ attitude.

Comfortable
Pieces that you can wear on multiple occasions, but you are never out of place.

Of course, a niche selection is not for everyone. But that makes it even more special.

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Awakening

Awakening means developing your consciousness – ethical and social – in order to become a better human.

Awakening is an intentional choice. Indeed, it is the act of opening our eyes and realizing what happens inside and around us. Once we understand the reality, the damage we have done to other people and our environment, awakening comes along.

Therefore, we become aware that doing without thinking about consequences or, in other words, acting without a long-term ethical vision is not a worthy choice.

Awakening takes our eyes to see, our brain to think and pay attention, freeing our conscience to emerge. For instance, we reach a higher level of consciousness by reading books, essays or newsletters. Following thoughtful leaders. Interacting and sharing ideas in a community. Perhaps we could list other ways, but honestly, meditation is not our field of knowledge.

Ultimately, awakening is free.
You can pay someone to turn on the light for you, but then the process is yours. And no one can do it for you.

How does it all connect to fashion? Believe us, it does. Fashion as a reflection of our society is part of a system based on exploitation. Part of the world is living at the expense of others and the planet.

The awakening’s result is that we are not satisfied with this system anymore. We cannot take it as it is. Therefore, we want to bring a change.

How do we do it?

We do it by offering you a thoughtful selection. By intentionally taking fewer items. What we really need. Unique pieces. By not adapting to fashion rules anymore but being active agents of change. By bringing in our own vision and values. More is not the answer. Instead, less but better and more ethical choices.

How do fashion brands do it?
Smaller productions – higher quality – shorter and adequately paid working chain. No sales but real balanced value. No modern slavery to serve fast fashion.

How do you do it?
Consume less. Choose wisely.

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Design against waste

Waste is a major issue in our culture. Perhaps one of the biggest. Definitely a side effect of our lifestyle. Waste is the ignorant byproduct of our times, meaning the etymological non-understanding of what we leave at our back.

In other words, it is a blind and egoistic short-term vision. People don’t care. Their children will live in an open-air landfill. Not their business.

However, the problem is real, devastating, and we cannot hide it anymore. There’s no way to sweep waste under the carpet or make it magically disappear.

Acknowledging the problem and the environmental cost it carries along, is the first step. But what is the solution?

Design is the answer.
An accurate design is at the core of solving the waste issue. Changing the way we conceive products is absolutely crucial. We need thoughtful items in every single field and category – fashion, furniture, technology, etc.
Products made with eco, recycled materials. That will have multiple lives and eventually enter a circular pattern.
Items made to last.

By the way, it was so in the past in terms of lifetime. Now the life of a garment is just a couple of washings, the life of a cell phone, less than one year.
Moreover, the convenience culture played a huge role in maximizing waste habits and proliferating throwaway tendencies. Buying a new item is cheaper than repairing it. So throw it away and buy another one – even if it will last just a few months. The never-ending cycle has been triggered.

The point is that real designers make good designs.
Since fashion – like any other industry – is in the hands of people who are more attracted to marketing than design, it will be hard to see a change coming from the inside.

Unless a new generation of designers, aware of the problem and touched by it, will be willing to change for the better.
We are optimistic!

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