virginiawoolf

Why clothes?

And can we drive change through fashion?

Some people may wonder why clothes. And also if clothes can be a tool to promote change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors we can hold onto as they offer tremendously beautiful insights. Their significant perspectives help us better understand ourselves and life.

About clothes

Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview.

At the same time, clothes change our view of the world. The influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. Indeed, we aren’t passive consumers but active thinkers. And by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change?
Yes! We believe so because we do not just dress to have a better image and gain self-confidence. But by making thoughtful choices about the garments we choose to wear, we reveal that we care for people and the planet. Therefore, our thoughts, words and style correspond to our actions.

In other words, through style we bring in our contribution to change for the better.

Why clothes? Read More »

Women & society’s standards

A point on women & society’s standards is always necessary considering the current discussions and comments we hear. Indeed, we find it difficult to identify with women presented in the media. But also, with women presented by women themselves!

“I make clothes for a woman who is not swayed by what her husband thinks”

Rei Kawakubo

This powerful Rei Kawakubo quote, a thought we completely embrace and promote, opens up a window on society’s standards, personal growth, self-awareness, and perhaps new feminism.

Women, fashion and expectations

The clothes we wear are the expression of our personality, this is undeniable.
If we analyse the type of clothes that easily reach a large audience, we could portray a clear image of a woman stuck in the Fifties. A woman who must have a hold on men, and most of all, who must make it crystal clear, totally visible. Therefore, this statement translates into second-skin dresses, wide necklines, and super short hemlines.

In fact, this is what society expects from women, what women are educated to, by centuries of patriarchal brainwashing. And, eventually, it seems this is what women want, too, well adapted to a man-shaped society.
Indeed, just replace grace with rudeness, and we jump into our modern times.

There’s always the same submissiveness, asking for permission to buy something or buying an item only upon the husband’s approval.

Centuries of evolution from Virginia Woolf, passing through feminism and all a woman can aspire is being an accessory of a man.

On the contrary, we embrace a new sensibility away from the dominant models. Femininity free from conventions and stereotypes. Assertive, not aggressive. Self-aware, or at least opening the eyes, and beginning the process of personal growth.

Her style would be different.
We are different.
Ready to express a new vision of who we are.

Women & society’s standards Read More »