timeless

The end of trend-based items

From trend-driven to timeless: how contemporary fashion has evolved

Although fashion brands stubbornly introduce transient concepts to maximise their turnover, the end of trend-based items seems quite clear. Lately, the idea of seasonal trends has lost meaning. That is in favour of a clean and timeless style that prefers classics with a modern twist, clothes you’ll never get tired of.

Trend-based fashion, status quo and the pandemic

Trendy-driven items are a trail of the status quo. Fashion with a close expiry date, without distinction between luxury and fast fashion.
But since the pandemic, our lifestyles have changed, and so have the clothes we want to wear. And the climate crisis, too, has an impact on shifting consumer behaviour and our style.

Cleaning off wardrobes of the pieces we won’t wear anymore is the first step. Which, by the way, doesn’t absolutely mean discarding them! In fact, as a consequence of this evolved behaviour, we don’t throw away clothing. We do not throw away anything. We donate or re-sell, depending on the item.

The motive for this cleaning is that we realised we don’t need more garments. Less but better is what we need. And also, we need clothes that make us feel good.

The end of trend-drive fashion & new style:
timeless, seasonless, comfortable

The new style is about assembling a capsule wardrobe of beautifully designed garments. Special pieces that give a sense of elegance but make you feel comfortable at the same time. Even important clothes that we love to mix nonchalantly.

Therefore, the focus is on the cut and fabrics that provide an elevated touch. Relaxed tailoring assembled in modern separates is the heart of this evolved style. Blazers, trousers and knits do not constrain the body but allow movement.
Also, we want to feel the comfort on our skin. So, wearing our favourite clothes becomes a pleasant experience.

On the same line, we see the end of trend-based items. Indeed, we filter fashion proposals in search of good design – seasonless and timeless clothing. An evolved and subtle elegance. A clean style for a contemporary understatement that impresses for its beauty but refuses any showiness.

#formodernhumans

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The New Yooryuu Top

Today we introduce The New Yooryuu Top – by Plantation1982.

Among the Yooryuu series of timeless carry-over pieces designed by Plantation, a new model was launched this season.
Yangyanagi is a woven fabric in which threads are twisted to create a grainy striped surface. Indeed, the unevenness of the texture prevents the material from adhering to the skin and has excellent breathability, sweat absorption, and quick-drying properties. Those characteristics make this garment perfect for the summer season.

Discover The New Yooryuu Top

About the design
Boxy sleeveless top with an asymmetric cut volcano neck that you can also fold up, so you can wear it in two different ways.

About the material
100% organic Japanese cotton. Using the grain in a horizontal striped shape instead of vertical, and giving the fabric an appropriate tension, creates a rhythmic movement like a spring, typical of the Yooryuu cotton series. Which is comfortable and fun to wear.

The New Yooryuu Top
The New Yooryuu To
by Plantation1982

The material is easy to remove from the skin, thanks to its unique texture. Also, it has a silky feel, excellent water absorption and quick-drying properties. These are lightweight and resistant pieces that you can wear many times.

About the colour
Light yellow: a delicate accent of colour in your wardrobe which is also easy to match.

Laundry
Wash by hand, easy care.

Styling tips
Even though these organic cotton pieces are perfect for the hot weather, in fact, when you sweat, they do not stick to your skin, you can wear them throughout the year. Indeed they work well for your layered style as basics under wool garments.

Comfortable as loungewear, you can spend time at home and work remotely in style, but it’s perfect when you go out.
The New Yooryuu Top is the high summer piece you cannot miss!

Drop us a message for any further information. We’d love to help!

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The Asymmetric Fluo Cotton Sweater

The light green version

The item we introduce today is The Asymmetric Fluo Cotton Sweater by ZUCCa.

The line is stylish, comfortable and easy to wear. Also, the concept of asymmetric design is something we really like because it’s modern and unusual, and it looks great when you wear it.
We already showed you the purple version a couple of weeks ago, and we are happy you enjoyed it! Since this pull is a new classic, we decided to select another colour too, which is a stronger version.

By the way, the quantities we order are limited, and this is intentional. In fact, the idea is to create unique outfits and not replicate clones you see everywhere.

Discover The Asymmetric Fluo Sweater

About the design
The sweater features a round neck and asymmetric hemline. Also, a robust seam along the front and side highlights the mix of the two different thicknesses of the same material. The seam details the shoulders too.
Ribbed neckline, cuffs and hem. The silhouette is slightly oversized and unisex.

The Asymmetric Fluo Cotton Sweater
The Asymmetric Fluo Cotton Sweater
by ZUCCa

About the material
100% cotton, non-glossy. It is made by knitting 100% soft cotton yarn into the high and middle gauge and docking it. The material has a thin thickness with a certain elasticity.

About the colour
Light green: a vibrant colour that makes it a bold piece, not for everyone. But this bright hue will give you an instant mood boost.

Laundry
Hand washable, easy-care.
You can wash this item by hand at home.

This new season item is a versatile modern garment that offers multiple styling options. Even though it’s a bold colour, it’s easy to mix and match. It’s perfect with white pants, but you can also pair it with navy, denim or black bottoms.

The Asymmetric Fluo Cotton Sweater is timeless, genderless and stylish.

Drop us an email or DM for any further info. We’d love to help!

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Accessible all ages

Age and fashion: an erroneous belief

The representation of different ages in fashion eventually had its recognition. You don’t have to hide anymore, in case you ever thought about doing so. Or, perhaps you were waiting for permission to wear specific clothing.

But did we need permission? And, dear brands, do you believe young people could afford expensive clothes?

Take a look at this picture (zoom the bandana print)
We picked this dress from the Spring/ Summer 2015 MM6 – Maison Martin Margiela collection. Not new if we consider the date of its release. But still relevant in terms of the idea the brand promoted, which was fashion-forward.

Age and fashion
MM6 – Maison Martin Margiela Spring/ Summer 2015

Fashion accessible to all ages

The transversal cut of the collection was clear. We ordered it because we loved the concept and felt aligned with it. Also, we personally have that dress in our closet and still wear it. You may be familiar with the notion of timeless fashion, such a discovery. Yes, we’ve always believed that good design was forever.

Around 2022 the concept of fashion without borders such as age, gender, body shape started to be recognised and amplified by fashion brands. But in 2015, it was about being a trailblazer, innovative and creative, by proposing a countercultural message. Now, from pret-a-porter to haute couture, those words and images have flooded fashion communication. So it sounds like something you have to say just to conform.

Indeed, it is interesting to analyse how many labels we place on the boxes we think we belong to. Age – gender – body shape – race, etc. The need to fit in is evident, to belong to a specific category.

When brands highlight labels so often that they all send the same message, authenticity is lost. Eventually it is clear that these labels are a just marketing trend.

Rules are different. Back then, we had designers, and fashion was meaningful. Now marketers pull the strings. And, in a spasmodic search for identity, we need slogans to frame the emptiness.

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The Furry Cardigan

Today we recommend – The Furry Cardigan by Plantation1982.
An extraordinary piece of design, perfectly curated in every single detail.

This cardi is a timeless and seasonless wardrobe staple. Very soft and comfortable to the touch, it is surprisingly lightweight.

Discover The Furry Cardigan

About the material
Nylon is the core yarn, and cotton brushed bouclé (a knitted fabric with a yarn loop on the surface) is wrapped around, covering the nylon. The soft and fluffy texture feels great on your skin, and we recommend it for those who have problems with the tingling sensation of wool. Also, this cotton knit cardigan can be easily cared for, and you can wear it every day. It is a seasonless piece, and even though it contains cotton, you can use it during the winter season. That is because the fuzzy finishing makes it warm.

About the design
The shawl-collar 3-button cardigan gently wraps around the back of the neck.
It is a whole garment and so, a non-sewn knit. It means that there are no shoulders or side seams. Therefore, thanks to this knitting technique, the garment has no tension, and it is very comfortable to wear. Also, a small percentage (5%) of polyurethane added to the yarn prevents it from losing its shape and provides a fit.

The Furry Cardigan by Plantation1982
The Furry Cardigan – Plantation1982

About the colour
The mood recalls the warmth of a cocoon. Light brown with an intense yellow tinge, it is a colour that makes you feel all the warmth of the knit.

Easy-care material. Machine washable.
This item can be hand-washed at home. We suggest laying it flat to dry.

The collar has a beautiful V-line, so you can enjoy coordination by layering high-necked inners and looking into colours and patterns. Extremely versatile, The Furry Cardigan is suitable for wearing in different combinations.

Good design, quality, timeless, seasonless, easy-care.
Style made to last. Buy less, buy better!

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