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Fashion and Politics

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How fashion outlines a political view


Fashion and politics are connected, and in fact, some people in the field release some straightforward statements.

The Italian elections, held yesterday, caused concern about the risk of undermining what our parents and grandparents have tried to achieve so far. Something that still was a work in progress but now looks more like a “work in regress.” A political and cultural setback considering it is the first far-right government since Mussolini. Yes, it sounds scary.

Politicians shouting out loud worked to exacerbate a climate of hate. And since people don’t learn from history, repeating mistakes looks like the outcome. So, in this panorama, we found it interesting reading the thought of Pierpaolo Piccioli. One of the most prominent figures in the fashion industry took a clear stance on politics and Italian elections.

Can fashion be political?


Let’s start with a premise. When fashion underscores words such as inclusion, diversity or genderless, it envisions a specific worldview. And that vision of the world has a lot to do with politics, indeed.

So, in a time when some acquired rights are at risk, and that worldview based on ideas that bring people together, accepting all the differences may be swept away. And individual freedom and choices can vanish, it’s good to see people in the fashion industry who aren’t afraid to speak up.

Fashion politics


Pierpaolo Piccioli (Valentino’s designer), from his Instagram account, released a very on-point and heartfelt statement. He spoke in support of freedom, women’s choices on independent decisions about themselves and their bodies, and gender that doesn’t have to be only male or female. Indeed, he released a political statement calling himself “a man of the left.”

Perhaps using words lightly when the world is falling apart isn’t enough. We must speak up to support the world we want to see and take a stand for it.

Whatever happens, we share what Piccioli wrote. We promote a world that values different cultures. And inclusion, diversity, human rights, women’s rights, and LGBTQ rights. Indeed we must respect everyone’s rights. It’s the worldview for modern humans.

But, in the end, we wake up today with a lesson to learn: never take our rights for granted!

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Fashion Weeks and Research

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Critical thinking in the real of fashion #formodernhumans


Fashion weeks used to offer ideas for doing research, highlighting details worth considering to put together and defining a specific selection. So it was in the past.

And so, these days, we keep an eye on the international events, from New York to London and now Milano. Of course, Paris and Tokyo too. But so far, we are perplexed about what we see.

Fashion weeks vs change


Indeed, the discussion on changing the industry, which was so popular during the pandemic, has disappeared from the scene.
It seems that the fashion industry is an enormous system that doesn’t know how to renovate itself. And so, brands keep up with the same thing they used to do.

Even the language feels boring, like an out-of-tune mantra. So you realise that words like sustainability, timeless or genderless are on everyone’s lips. Just empty claims for people who don’t think.

And they all talk about the same things, but nothing ever changes. Furthermore, the world is falling apart, but it looks like brands are only interested in dressing music or movie stars. That’s what you can offer? Really? Celebrities! They have the money to buy whatever they want, but they don’t pay for their clothes.

When it comes to design and style, you may be even more perplexed. Clearly, designers cannot deliver brand-new concepts. But lately, what the industry calls freedom or inclusion seems just bad taste combined with a lack of vision.

Fashion weeks vs research


So, when we need to research unique garments for people like us, the widest part of the work happens through lookbooks we receive via email. And through some specific research that we do online. Then, possibly, showrooms too.

In the end, you’ll get more value from brands that have something to say, and you can see it through their meaningful design rather than those who want to attract herds of replicants who look all the same.

Above all, fashion weeks as a pure waste of money having an impact on the environment, are pointless.

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The Semi-Flared Jeans by ZUCCa

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White denim trousers, seasonless quality for a classic style


Today we introduce The Semi-Flared Jeans – by Zucca.

At a slow pace, we are entering the new Fall/ Winter 2022-23 season. By the way, slow fashion also means introducing the new items when it makes sense. The modern habit of selling winter items during the summer season, or vice versa, is a system conceived to promote overconsumption. So we should all leave it behind because it is not sustainable.

Indeed, we are receiving some great new pieces we ordered during the previous selling campaign. And so, these days, we are unpacking the garments and quality checking. Like two kids in a candy shop, we review the pieces and can’t wait to start introducing each item in detail.

So we’ll start with something you can wear immediately. Of course, the concepts of good design and quality to provide a timeless style are always the focus. It’s all about serving you with meaningful pieces made to last.

New arrivals: The Semi-Flared Jeans

The Semi-Flared Jeans


About the design
These white denim trousers have a semi-flared silhouette, high-waisted line, and five pockets. Also, there’s a front zip closure plus a button. The cut of these jeans stands out and enhances your silhouette. Indeed, this item is basic but so stylish.

About the material
The material is 100% cotton: thick and smooth organic cotton suitable for cold weather. And the garment is washed to get a unique hand-feel effect.

About the colour
White: inspired by tailored, work wear, military, and punk styles. And so, a monochrome colour that creates a cool and sophisticated mood.

Laundry
Wash by hand separately.

Styling tips
These jeans are the perfect item to start the season in style. They are easy to mix with tops and jackets and perfect for your workwear. But please, pay attention to dark colours which may transfer onto it.

We ship everywhere!


Drop us an email or Whatsapp for any further information. Also, you can book your private shopping experience, physical or via video call.
We’d love to help!

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New In: Meagratia

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Genderless fashion #formodernhumans


New in this season: Meagratia is a Japanese brand we selected for good design lovers. And so, for self-aware people who love hunting for unique garments.

These meaningful pieces allow you to express yourself and not just hide behind a logo. But of course, it means having a certain personality not aligned to the mainstream.

Established in 2012 by the designer Takafumi Sekine, the brand shows at the Tokyo Fashion Week from Spring/ Summer 2019.
And in 2019, the brand was the winner of the Tokyo New Designer Fashion Grand Prix. Afterwards, the designer shows his collections in Paris and New York regularly.

Meagratia is a unisex ready-to-wear brand, and its concept is a fusion of history with a sense of the present.

Fall/ Winter 22 Meagratia digital show: Rakuten Fashion Week Tokyo 2022


Check out the Fall/ Winter 22-23 digital show from the Rakuten Fashion Week Tokyo 2022. You will enjoy it!


About the brand, we loved the genderless aesthetic, which is modern but effortless at the same time. Unconventional, but never aggressive, well-balanced indeed. And the particular attention paid to all the details, visible or hidden. But also the idea of showing a capsule collection that stands out for a precise sense of style, offering a concentration of good design and quality. Because in the end, more is not what you need.

Cool design from Japan


Meagratia makes some very special but wearable garments. Rather than dividing into categories, men’s or women’s clothing, there’s a sense of freedom in genderless fashion. As clothes are about who you are. They make you feel good. And it’s not a matter of labelling.

So, if you don’t recognise yourself in mainstream culture and fashion and you aren’t afraid to be different, this brand is for you.

Meagratia, unique cool design #formodernhumans

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Niche Fashion: What Does It Mean?

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And can it stand on its own?


Niche fashion is a matter of having a personal identity, refusing mass products and somehow having a certain repulsion for what is extremely popular.

The question is: do you want to look like everyone else? Dress like everyone else? And think like everyone else? If yes, maybe reading this post is a waste of your time. Indeed many people like to be the copy of others. But if your response is no, it’s worth a few minutes of reading. Exploring the concept of niche fashion will help you understand that small universe outside mass trends.

It’s an imagery that finds very little space in our homologated culture. Social media flattened everything privileging a single line of thought.

Created by visionary designers, it finds support from a limited number of selected international retailers who still have a passion for research. And by people like you, who love searching for authentic gems.

Niche fashion
Marc Le Bihan tulle skirt


However, niche has a meaning in marketing but has a slightly different connotation in fashion. In marketing, it refers to a group you identify as your target audience.

Niche fashion meaning


In the fashion field, professionals call niche brands or collections those designs out of the mainstream. Cult pieces of clothing or accessories not for all because of their design, quality and craftsmanship. Which image is so unique that only people with a specific taste will understand them.

In essence, niche fashion is about having a different sensibility towards design and quality. It is for connoisseurs, insiders or everyone having an eye to recognise it, people who escape from mass thinking and find pleasure in the unconventional.

Now, can niche brands stand on their own? The news that Calzedonia group just acquired Antonio Marras, taking a majority stake in the brand, opens the discussion.

Niche fashion will never be trending, never too popular. It wouldn’t be niche. And it has nothing to do with algorithms.
Preserving a culture of diversity is vital for niche brands to survive.

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