springsummer22

The Melange Wave Pull

Today we introduce The Melange Wave Pull – by Plantation.
Among the Spring/Summer new arrivals, this sweater is indeed a seasonless item.

Since we are not a fashion supermarket, but, on the contrary, we offer a precise selection of meaningful pieces – unique garments that make a difference, we enjoy showing you all the details. Some features that through a digital screen wouldn’t be easy to notice. We pay close attention and care when we pick out the garments, and with the same care, we want to tell you the stories behind the pieces. The beauty of the design and the quality of the materials.

Discover The Melange Wave Pull

About the design
This volcano-neck sweater has a clean neck, three-quarter sleeves, and a relaxed fit. The silhouette is minimal and easy to use daily. Also, the material design shows a refined wavy stripes effect.
Thanks to the unique texture of the material, the surface that touches the skin is very soft and comfortable, so you can use it as innerwear too.

The Melange Wave Pull - by Plantation
The Melange Wave Pull – by Plantation1982

About the material
100% cotton. Fine cotton combed yarn with a good texture is first made into a skein and then dyed unevenly with a pigment dye.
The technique uses a particular kind of dyeing that produces colour differences in shades. This material has a bumpy texture. Specifically, the structure is wavy, so it does not stick to your body and gives a pleasant touch.

About the colour
A delicate warm yellow. It is a colour that gives you a sense of depth with shades due to the melange dyeing.

Laundry
Hand washable, easy-care.
You can wash this item by hand at home.

Comfortable to wear, pleasant on the skin, and easy to match.
The Melange Wave Pull is a beautiful piece, perfect for the change of season and for your layering style.

DM for any further info. We’d love to help!

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The Striped T-shirt

A classic with a twist

Today, we introduce one of our favourite items for the new Spring/Summer 22 season: The Striped T-Shirt.
By ZUCCa.

We still name items by the season, as is the convention. But of course, the garments we select do not have any expiry date. We will never stop saying this, it’s a fundamental concept. Indeed, we firmly believe that you/we have to wear the clothing we purchase as long as possible. For a lifetime, because that’s the purpose of buying quality pieces. Also, it’s not a marketing trend for us. In fact, we have repeated those words since our very first beginning about sixteen years ago. And it’s not about being ahead, but having a deep sense of value and respect for what we do.

For stripes lovers

This top is a real classic, and it’s made special by a unique design. Yes, you can find striped t-shirts, but it’s way more difficult to find a good design associated with them.

The Striped T-shirt
The Striped T-shirt – by ZUCCa

About the design
Made of Basque cotton material with a border that gives a little elasticity, this top has three-quarter sleeves and a boat neckline. The three-dimensional silhouette with a narrow hem pushes the seemingly simple cut-and-sew to the leading role. In other words, it’s a basic that stands out. Easy to wear, comfortable, and easy-care but really cool.

About the material
The material is a matte, striped Basque cotton, of an average thickness and slightly elasticized.

About the colour
Beige and black border, because we wanted to offer you something different. Moreover, it’s easy to mix and match.

Laundry: Hand washable
This item can be hand-washed at home.

Put on The Striped T-shirt, and you’ll get an extra dose of style right away.

We invite you to contact us for any further information, we are happy to assist you.

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Decoding the sexy trend

From New York to Milano and Paris runways, the sexy trend was one of the most prominent themes for next Spring/Summer 22.

Cut-out tops and pants, catsuits, ultra-mini skirts, mid-riff – covering the body just enough and leaving little to the imagination. If still there’s something to imagine, considering the quality of images shared on social media. In that context, the appreciation of freedom stops at the possibility of showing themselves naked.

Ironically, we first wondered if designers knew that, during the pandemic, people put on weight. But don’t feel sad, if you want to wear your catsuit you have about four months to get in perfect shape!

However, keeping irony aside, let’s analyse the meaning of the style proposal that came out as the designers’ favourite.

Fashion journalists reported this trend as an expression of joy, a celebration for a much-awaited return to social life. After more than a year in lockdown, people mainly wore jumpsuits or pyjamas. Now they are eager to enjoy dinners and parties. So the night out mood is on.

SS22: the sexy trend and its meaning

Although we understand the desire for sociality, we believe the sexy trend hides a much different motivation. The way a designer can portray evening style doesn’t necessarily imply promoting a hooker outfit.

We disagree with this pre-packed story. And so, we try to see it from a different socio-cultural-economic perspective.

We read the sexy trend as the trite vision of a woman dressed up to have a hold on a man. Does it sound new to you? To us, it seems so status quo.

It is old as the story of the universe. And, what’s more? It sells!
Indeed marketers use sex to sell everything. Furthermore, at this specific moment, the urgent need is to make money to cover the economic losses caused by the pandemic. Money, easy and fast.

So, here you are, served with the sexy doll. The same old perpetuated stereotype. As the most accessible short-term benefit.

What a breath of fresh air, we might say!

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Paris Fashion Week – En plein air!

A couple of messages seem clear from Paris Fashion Week. Apart from the most evident fact that nothing truly has changed. The idea of renovating a system, so discussed during the pandemic, changing its outdated foundations, providing new guiding principles and deeper values — has failed miserably. That’s what fashion ruled by finance does. Forget lesser productions with better quality – this is not for corporations.

Image of Paris during fashion week
Paris

So, what are the takeaways from Paris fashion shows? 

Paris Fashion Week: SS22 trends

Nature’s calling
Sea, trees, woods. This message seemed quite strong. Indeed, many designers have set up their fashion shows immersed in nature. As to celebrate something we all missed for over a year or more. Or a desire to reconnect with our so mistreated vital element.

Clothes have no gender
We saw male models walking the runway in skirts or dresses and females in man’s suits – interchangeable genderless outfits. Not that it’s something new. In fact, Gaultier already did it about 40 years ago. But perhaps, the time is ripe now for a wider audience. 

At this point, garments have lost their traditional gender connotation. An aesthetic that, from a historical viewpoint, has been developed as a reflection of patriarchy.
We understand this is a big topic. Indeed, it requires a deeper analysis, a full exploration. So we will dedicate a whole post later on. However, coming from a Gaultier influence, we always picked out men’s pieces for women or vice versa. If a garment looks good, no matter if it’s men’s or women’s. From now on, we hope there is a free attitude towards how clothing is perceived.

Garments are not stand-alone pieces. They become alive once we wear them. Without our intervention, clothes are empty. It’s us and our personality that completes them. 

The way we represent clothes, the way we portray them is called style. 
It’s an individual posture, the reflection of who we are. 

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Spring/Summer 22

Selection in the digital era

In September and October, the designers show their new collections for the following season. We are now picking out our Spring/Summer 22 selection.

One of the most striking side effects of the pandemic is the acceleration towards the digital world. And when it comes to the research of brands, it can bring some positive outcomes.

Some brands opted for a mixed formula, physical and digital, while many others decided to present their new collections only through digital tools. So, like it or not, that’s the offer.
Obviously, companies in the fashion field lost a lot of money because of the pandemic. Digital is a strategy to recover. Also, they realized how few people they needed to make the workflow internationally. (This loss of jobs is its own problem).

Selection through social media

We are not satisfied with the trend of discovering new brands via Instagram only. First, the communication of many brands is oriented to push the image of a woman we do not want to endorse: plastic face, doughnut lips, tons of make-up. Furthermore, it’s easy to cover up poor quality clothing in an Instagram pic.

Scrolling down, you may see so many infinite offers of clothing that seem like beautiful quality. At first sight, at least. After a deeper analysis, you realize it was just a nice pic. Fast fashion brands know this trick very well.

Selection for Spring/Summer 22

However, a satisfying implication of digital fashion is that material is more accessible compared to the past. In fact, we are receiving many look books and line sheets. So that it’s easier to have an idea of what’s going on in terms of style.
Through accurate presentations and line sheets, you have the chance of knowing more about materials and fitting.

If it is true that nothing will ever change the experience of touching the fabrics, now we have the opportunity to make a selection without travelling the world.
Even though the integration is brilliant, we have to find the perfect balance.

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