selection

Spring/Summer 22

Selection in the digital era

In September and October, the designers show their new collections for the following season. We are now picking out our Spring/Summer 22 selection.

One of the most striking side effects of the pandemic is the acceleration towards the digital world. And when it comes to the research of brands, it can bring some positive outcomes.

Some brands opted for a mixed formula, physical and digital, while many others decided to present their new collections only through digital tools. So, like it or not, that’s the offer.
Obviously, companies in the fashion field lost a lot of money because of the pandemic. Digital is a strategy to recover. Also, they realized how few people they needed to make the workflow internationally. (This loss of jobs is its own problem).

Selection through social media

We are not satisfied with the trend of discovering new brands via Instagram only. First, the communication of many brands is oriented to push the image of a woman we do not want to endorse: plastic face, doughnut lips, tons of make-up. Furthermore, it’s easy to cover up poor quality clothing in an Instagram pic.

Scrolling down, you may see so many infinite offers of clothing that seem like beautiful quality. At first sight, at least. After a deeper analysis, you realize it was just a nice pic. Fast fashion brands know this trick very well.

Selection for Spring/Summer 22

However, a satisfying implication of digital fashion is that material is more accessible compared to the past. In fact, we are receiving many look books and line sheets. So that it’s easier to have an idea of what’s going on in terms of style.
Through accurate presentations and line sheets, you have the chance of knowing more about materials and fitting.

If it is true that nothing will ever change the experience of touching the fabrics, now we have the opportunity to make a selection without travelling the world.
Even though the integration is brilliant, we have to find the perfect balance.

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Not for all – Arrogance or honesty?

When we say that our work is not for everyone, it shouldn’t be seen as a sign of arrogance. On the contrary, if you ponder a little on the true meaning, you will perceive that it denotes a genuine and realistic approach.

Can we truly please everyone? No, obviously, we cannot.
To illustrate, if you usually buy fast fashion, you would never check out our selection. If you like to show off logo emblazoned garments, we are not for you. If you are a passive consumer, perhaps you will not interact with us.

Pleasing everyone is a naive goal, and though it’s impossible to accomplish, the downside of trying is that it generates a bazaar of elements. A fragmented and undefined proposal where everything is possible, but nothing stands out. Because there is no soul. No clarity.
The truth is that you have to be honest to say that what you do is not for everyone.

Over about twenty-five years in the fashion field, we saw the rise and fall of the system. A fast-paced environment in which profit and marketing took over creativity. And ultimately, it led to the exploitation of people and the planet. This system now needs a new air, something more, beyond that glossy facade. Creative visions supported by a conscious approach.

We are a drop in the ocean, but we are trying to bring a different viewpoint, providing a deeper meaning to fashion, and rediscovering its true beauty. And therefore evolve to the next level.

Our selection and thoughts are for those who appreciate the value of unconventional work that falls outside an imposed system. We aim to interact with individuals who are not passive consumers but active thinkers. Those who want to be informed because they are not stuck in the past or constrained by pointless rules but constantly evolving.

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Entering the season: Fall/ Winter 21

Soon we will start introducing our selection for the coming season, Fall/ Winter 21.

We are going forward with a certain sense of slowness. The ‘Hurry-up’ attitude is part of the status quo, which none seems interested in questioning (but we do). In fact, from N.Y. to Paris and Milano, the bandwagon of fashion shows is starting again following the same stale rules.

However, keeping in mind our timeless approach, let’s go through the garments we have selected for you. For us, as well.

Fall/ Winter 21

First, the perfect pants. One wide-leg version, one straight-leg. Both in Supima cotton. The material has a shiny finishing that makes it look like silk. Moreover, a special treatment makes it warm too.

Then, we found a couple of basic knits in a striped jersey. There’s a boat-neck version and a turtle-neck. Slightly loose fit, they are the perfect complement to multiple outfits.

Of course, we couldn’t miss an asymmetric oversized pull in extra-fine wool. The worsted yarn makes the texture very soft.

Also, we’ll show you a cool cardigan designed as a whole garment. It means there are no shoulders or side seams, so it is very comfortable to wear.

As a more elegant piece, we picked a sleeveless v-neck boxy dress, under-knee length. Three fabrics with different textures are sewn together and then pleated. Unique!

A maxi collar blouson looks so stylish even when worn unbuttoned. And a cocoon sleeved maxi dress. The texture is dry and soft. There’s also a boxy sweater with a horizontal line at the body. It comes in soft lambswool.

Lastly, the sweatshirt is never too casual. We picked one with a zipped detail so you can wear it backside front too.

We thought we needed some colours to boost our mood. Therefore our palette goes from comforting tones to some bright hues.
Black, grey, off-white, camel, green, mustard, yellow, purple.

Please, check our Instagram account to see the new arrivals for the Fall/ Winter 21 season, and stay in touch with us.
We’d love to hear from you!

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Selection vs quantity

Carefully picking out the most suitable items vs quantity is an interesting point. Talking about selection when people are used to a supermarket thinking mode, indeed, is not an easy task.

A while ago, a lady who used to come to our boutique asked to try on an item. When we said her size was sold-out, she replied:
“My size is sold out because you ordered only a few pieces.”

Also, she said it with an ironic grin on her lips, as she intended to belittle our work.

Accidentally and unbeknownst to her, she had hit the point: selecting a few pieces is not a demerit. On the contrary, we firmly believe it is a plus! It grants you uniqueness, which is far better than being the clone of many other people.

In fact, we do it on purpose. To order a few pieces by choosing those of value, the special ones, is an intentional attitude.
We are at the opposite of the fast-fashion concept. Disposable goods have never been for us. Besides, fashion understood as a supermarket makes us shudder.

A selection #formodernhumans

Years ago, we were already on this path, and this direction is even more explicit now due to the recent events. Going for an evolved style – and lifestyle – means that we don’t need too many things, only the ones that make the difference.

We help you create your unique, distinctive individual style. We do it operating with respect for people and the planet. It’s a vision for a better world. It is not about quantity. Of course, it is not.

We cannot please everyone, and we do not appeal to a mass audience. But we can please people like us, a niche of like-minded individuals who share the same values.

It’s a selection for modern humans.

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