The Slow Mode
Welcoming the Spring/Summer 22 season
A choice of value
We take it slow, slow mode, moving at our own pace, with no rush to dive into the new Spring/ Summer season. Happy to finally touch with our hands what we ordered months ago digitally or in physical showrooms. Thrilled to show you the mix we’ve put together for you–which we hope you will enjoy. But we do not hurry; that sense of urgency is no longer part of the evolved dimension we’ve embraced.
A conscious approach is rooted in thoughtful actions, not in rushing. And this is a time in which pondering our actions–please, translate it also into thinking carefully about what we purchase–is at the base of everything.
Slow fashion: taking the time it deserves
Quality takes time
Bringing back the value of waiting is fundamental in order to regain standards of quality, and give a proper perspective. Fast is cheap, but there’s no quality nor value in that, just exploitation of human and natural resources. So we want to go back to the ‘tempo giusto.’ The proper time, what quality needs.
The global industry is still ingrained in the status quo, not willing to change because by offering cheap products, they are sure they’ll sell them regardless of the side effects. Well, we don’t want to be part of that system.
During days of total uncertainty caused by the pandemic, we’ve been searching for consistency, good design, and quality. This is what we thought it made sense to offer.
Our fashion? The slow mode. We embrace slow fashion by adapting it to our evolving needs. If brands run fast, we do not. We bring in our visions and values instead. And we believe that suggesting you buy less, much less but better quality pieces is an effective way to reduce our impact on the planet.
So we don’t go where the wind goes, we go where value resides.
