fashion industry

How To Change the Fashion Industry

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A few constructive ideas and basic principles for meaningful change


We discussed climate change as a direct effect of humans’ actions and the fact that the fashion industry plays a role in this. Also, that it’s impossible to avoid the impact of humans on the planet.

However, a vision of possibility opens up new opportunities. This is why we strive to find solutions and be a part of them. If we cannot avoid our impact, the challenge is implementing ways to limit it. How can the fashion system reduce its impact on the planet?

Ideas to change the fashion industry


Forget big numbers or large-scale productions
The impact that big numbers have on the environment is much higher. Therefore, they aren’t sustainable. Never!
Brands that sell clothing or other products made with sustainable materials but produce huge quantities aren’t sustainable.


Small-scale companies
Small manufacturers, brands, and designers are the future. Handcrafted smaller productions made with sustainable materials would create healthier production chains. Also, designers would make products for different market segments, from affordable to luxury. Small is beautiful, and it gives a long-term solution.

How to change fashion retail


Small-scale retailers offering a more focused and balanced selection can be part of the solution by ordering the number of goods they need and reordering during the season if they need more. Indeed, a made-to-order basis would be the best way to dismantle the overproduction system–a pattern that asks retailers for unrealistic budgets and causes huge unsold stock.

Less quantity, more quality


Less quantity ordered by retailers means higher quality–less but better. Also selling goods during the season. So no heavy discounts and no sales, but a well-balanced system that provides value, not exploitation.

In the end, small businesses can better adapt to change and have a more controlled production chain. In fact, we need to consider these points if we want to shift towards a sustainable industry.

Perhaps top brands will never accept a small-scale system because they wouldn’t maximise profit. Indeed, it makes capital accumulation more difficult. So it will be interesting to see how they will promote sustainability without addressing these crucial factors.

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The Special Ones

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Exploring the counterculture of fashion research


Hunting for the special ones, unique brands for people who want more from fashion fuels the passion for research, enhancing it further. The dates and exhibition places are more or less the same, but the sense of discovery is always more engaging.

In the spirit of ‘less is more,’ exclusivity and unique garments, thoughtful design and made-to-last quality represent the new luxury for modern humans. And precisely this is what we select for you.

Mainstream fashion and its limelight are just one part of the industry. But out of the dominant narrative, there’s a more hidden universe that you have to dig a little to find. It is a microcosm made of true passion, hard work and unconventional designs. A fascinating universe that delivers profoundly valuable garments having the feel of niche or cult fashion. Not for everyone.

By the way, more hidden doesn’t refer to insiders, but to a broader audience—the end customers. They rely on social media as the only source of information, their only bible. Therefore, their knowledge is shallow. Indeed, they are brand oriented or taken from fast fashion but lack a deeper understanding of design and quality.

Being radically different, these cult brands do not follow trends. In fact, they represent a counterculture escaping from marketing labels. And precisely because they don’t want to be pigeon-holed, classified, and placed into boxes with a trendy label stamped outside.

Most importantly, they let their products speak – with excellent quality fabrics, tailoring, artisanal workings, limited productions, and experimentation. It’s an act of meaning: they deliver beauty and uniqueness. Timeless quality and value.

Also, one more factor: almost no advertising. In fact, the special ones run away from algorithms too–which contributes to making them more fascinating.

Do you want to know more? Keep in touch!

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Less is More

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What the fashion industry refuses to see


Less is more, is not about deprivation but value, a more attentive choice. A concept that, together with buy less, buy better – brings about a new awakened attitude focused on meaning. And so, an evolved lifestyle that privileges quality rather than quantity.

For people like us, who lived the pandemic as an eye-opening event and an opportunity to change because we had the chance to realise what we did to the planet, going back is not a possibility.

A lost opportunity


People attracted to the spotlights, influencers and celebrities did not have a crumb of this thought during this fashion month.
But we did, you and us. Indeed we are disappointed by the latest fashion shows and the massive number of outfits made for the new Spring/Summer 23 season. And we are disappointed because the industry missed the opportunity to mark a real change.

Less is more is a shift that the fashion industry cannot face up for a matter of mere interest. Fashion is in the hands of finance, and finance is all about money. Since we try to find better ways to inhabit the planet, therefore, how we live and consume, we question what we see. So we challenge the fashion system.

A less passive fruition of fashion


There are people bored by endless online catalogues or stores packed with items. It’s a niche driven by a less passive fruition of fashion and product consumption in general.

If you are part of this niche, driven by a more active engagement with fashion and product consumption, you refuse endless overconsumption as a lifestyle pattern. And you shift towards caring behaviour, so you want a thoughtful selection, fewer pieces made to last.

Less is more: evolved fashion #formodernhumans


Less is more creates space for new possibilities, a new approach that touches on our ethical, economic, and social views placing people and the planet first. It’s a different way of living, a higher purpose. Something that we share and can drive change. Which, in the end, is something bigger than ourselves.

The fashion industry cannot grasp this opportunity, but we can.

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The Fashion Month: A Step Backward

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What did you expect from the SS23 fashion shows?


The fashion month is over, and the idea of changing the sytem vanished among global hysteria.

From NY, London, Milano and Paris, the Spring/Summer 23 runways favoured the physical format plus streaming. But some brands opted to reveal the digital version later, not without leaving a certain perplexity. Because this way of looking for an angle, being the cool ones who pull themselves out, seemed more like a step backwards in a digital era.

However, there were so many outfits on the runways, most of which were ugly with just a few interesting concepts. Also, stealing designs, now the norm, killed brands’ identity. But if you expected a different approach, you would be disappointed. The wind of change, so much discussed during the last two years, is gone. Disappeared. Evaporated!

The industry is back to normal!


In case you were one of those afraid of a back to normal during the pandemic, there we are! Totally there! 100% there! The countless number of outfits put together in every show was impressive. Such an endless overconsumption pattern has nothing to do with change. And nothing to do with sustainability.

Furthermore, one of the most popular shows sent out a model in underwear, and then someone sprayed on her body. From an engineering viewpoint, it can be interesting, even if McQueen did it first in Spring 99. But it doesn’t seem to be sustainable. Indeed the material sprayed contains plastic, so it seems like they are promoting single-use plastic.

Even though facts did not correspond to words, all the big groups claim the sustainability umbrella.

Fashion lacks consistency


The fashion industry seems like an enormous bandwagon with no courage or maybe no real will to change. And the reason is simple: changing the pattern leads to degrowth, which means lower budgets. And so, lower profits.

But if brands are so interested in showing their sustainable standards, why was there no trace of it in their fashion shows? Do we still believe that using a sustainable material or building an eco-friendly atelier makes a brand sustainable? No, it only builds up a facade.

As revealed through this fashion month, this industry, which relies on a polluting and exploiting system, has no intention to change.

So please, forget all the talks you may have heard in the last two years! Industry players just had a reactive moment because they worried about losing everything. Now the fear is gone, so is the will to change!

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Fashion and Politics

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How fashion outlines a political view


Fashion and politics are connected, and in fact, some people in the field release some straightforward statements.

The Italian elections, held yesterday, caused concern about the risk of undermining what our parents and grandparents have tried to achieve so far. Something that still was a work in progress but now looks more like a “work in regress.” A political and cultural setback considering it is the first far-right government since Mussolini. Yes, it sounds scary.

Politicians shouting out loud worked to exacerbate a climate of hate. And since people don’t learn from history, repeating mistakes looks like the outcome. So, in this panorama, we found it interesting reading the thought of Pierpaolo Piccioli. One of the most prominent figures in the fashion industry took a clear stance on politics and Italian elections.

Can fashion be political?


Let’s start with a premise. When fashion underscores words such as inclusion, diversity or genderless, it envisions a specific worldview. And that vision of the world has a lot to do with politics, indeed.

So, in a time when some acquired rights are at risk, and that worldview based on ideas that bring people together, accepting all the differences may be swept away. And individual freedom and choices can vanish, it’s good to see people in the fashion industry who aren’t afraid to speak up.

Fashion politics


Pierpaolo Piccioli (Valentino’s designer), from his Instagram account, released a very on-point and heartfelt statement. He spoke in support of freedom, women’s choices on independent decisions about themselves and their bodies, and gender that doesn’t have to be only male or female. Indeed, he released a political statement calling himself “a man of the left.”

Perhaps using words lightly when the world is falling apart isn’t enough. We must speak up to support the world we want to see and take a stand for it.

Whatever happens, we share what Piccioli wrote. We promote a world that values different cultures. And inclusion, diversity, human rights, women’s rights, and LGBTQ rights. Indeed we must respect everyone’s rights. It’s the worldview for modern humans.

But, in the end, we wake up today with a lesson to learn: never take our rights for granted!

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