ethicalbusiness

The world you want

How do you choose it?

The world you want is the one you have already chosen.

Do you know how? Through your purchases. Through the things you buy: food, clothes, objects and furniture… How much you consume and how you consume.

This is how you vote: you do it with your wallet. And you do it without even thinking because it’s the conditioned reflex of unaware humans.

Indeed, you have already chosen the world you want. And your style shows it. In fact, fashion is just one piece of the big puzzle.

Your favourite world surrounds us: overconsumption, huge quantity over quality, and human rights violated.

So enjoy it! It’s here! Enjoy your world!
Are you happy with it?

Unless you see things from a different viewpoint. Which is a possibility, indeed.
So, you are generous enough to care about the impact of your actions. And to see that this thoughtless and out of control lifestyle is taking us to self-destruction.

Because we – humans – are responsible for climate change.
The recent heatwave and droughts are tangible responses to our reckless actions.

Are you sure you want to vote for this world?
Are you still ok with it?

Or do you want to change?

The world you want Read More »

NO SALES: what you can do to change for the better

Your sustainable act of consciousness

It’s the second year of our NO SALES resolution. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated, filled to the brim with disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. They reflect an economy based on overproduction, which compels the unceasing growth of fake needs. So, blind consumers are manipulated and induced to buy whatever products.

Of course, sales are not a sustainable strategy

Independent businesses or local and small activities cannot follow big corporations on this unhealthy plan. That exploits the environment and needs slavery to thrive.
Also, the retail price should take into account creativity, quality and labour. Therefore, fair wages for the production chain.

Once we have realised the whole economic system is corrupted, we have decided not to conform to fashion standards anymore. And so, we have reduced the quantity we order every season. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful items.

This is what:

• We don’t need quantity anymore
• We choose quality and good design
• We select items made to last
• Fair wages for all the production chain

We are here to make something different, to change for the better. And to promote conscious fashion and slower consumption.
If the status quo is what you still want to support, just look around. It’s everywhere. You don’t need us.

But if you have lost that frenzy and search for value instead, we are here for you. Uniqueness is our strength. Indeed you won’t find anyone dressed like you.

No Sales!

No sales – is your act of consciousness.
And it’s the ultimate sustainable economic model for a long-term approach which supports creativity, quality, and fair wages.

It is time not to conform to a worldview that leads to destruction.

No sales mean less stuff, more meaning.
It’s a radical and conscious lifestyle choice #formodernhumans

NO SALES: what you can do to change for the better Read More »

Production chains impasse

The urgency to make a change

Production chains have been disrupted first by the pandemic and second by the war in Ukraine. Which, unfortunately, doesn’t seem to have a short term solution.

And so, the question arises about how to reorganise the production system in a new sustainable way.

The most striking point is that the western world is set up only for consuming goods produced in countries where wages are below the standards which would allow a decent life. That is a dead-end system: corporations will never renounce that magnificent cake which secures their profits. At the same time, everyone worldwide contributes to sustaining that system by overconsuming goods.

With a complete lack of vision, most companies hope to get back to normal soon, identifying that normal with the pre-pandemic and prewar structure. But the war and the new outbreak in China added more problems, further slowing raw material supplies and destroying markets. So it just got worse. While disrupting production chains, those catastrophic events are bringing in radical changes. And maybe, even those companies who prayed for “back to normal” will understand that life will never be the same, nor will production chains.

Production chains – What are the possibilities?

Small-sized companies offering local productions are more prone to change and more adaptable to new situations. The big chains don’t have this ability to change and adapt quickly.
Artisanal should be the new normal, guided by the principle of going ahead with production only when there is a commitment to purchase. No overproduction.
Also, more focused production would give space to creativity, which is fundamental to conceiving meaningful products, goods made to last and worth buying.

Small, artisanal and creative are just some of the elements that provide a thoughtful and sustainable business model.

Of course, being creative means taking risks, so no one wants to do it because there’s no guarantee of success. But the catastrophic events we are witnessing tell us that we must change now.
In order to provide sustainable production chains, we need people leading the industries with innovative visions based on ethical principles.

Taking risks is part of the game. There’s no other way to make a change.

Production chains impasse Read More »

NO SALES

The ultimate sustainable strategy

It’s the second year of our NO SALES resolution. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated. Full to the brim of disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy whose basic assumption is overproduction. And compel the unceasing construction of fake needs for blind consumers. In other words, people are manipulated and induced to buy any discounted item.

Therefore, sales are not a sustainable strategy. The selling price should take into account creativity, quality and labour. Which also means fair wages for the production chain. We already discussed the trick of modern-day slavery in our previous posts.

Once we have realized the whole economic system is corrupted, as a consequence, we have reduced the quantity we order. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful items.

This is what:

1 – we don’t need quantity anymore
2 – we choose quality and good design
3 – we select items made to last

NO SALES

Quantity is not the answer, so we invite you to buy less.
Indeed, we suggest you buy intentionally and choose only thoughtful products.

We are here to make something different. To change for the better. And educate ourselves for slower consumption.
If the status quo is what you still want to promote, just look around. It surrounds you everywhere. You don’t need us.
But if you have lost that frenzy and search for value instead, we are here for you.

NO SALES

It’s the ultimate sustainable economic model for a long-term approach. That supports creativity, quality, and fair wages.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

NO SALES Read More »

The hypocrites

Modern slavery is a topic we frequently discuss because it is horrific and unacceptable. Even more, we are concerned by the context of hypocrisy around it.

Brands are the new gods. Sell people a famous brand, and you’ll get silence and blindness in return.

However, as members of an evolved society, we cannot turn our heads to the other side pretending nothing happens.

The exploiting system based on forced labour and minority oppression has a direct link to superbrands. Not only fashion brands, to make it clear. Indeed, every field finds benefit and — profit — in this rotten practice. In fact, there’s no better way to maximize profit.

Even though we are a drop in the ocean, we think it’s important to put out our words to help raise awareness about this issue.
Popular magazines shed light on it, but people don’t like reading. Or they don’t care enough about things that do not affect them personally. Which, by the way, is a scary attitude.

So, how can you make the message resonate with a large audience?

modern slavery - via Enes Kanter
Modern Slavery – via Enes Kanter

Here comes Enes Kanter, an NBA player. We admit we know nothing about the sport he plays. Zero. But that’s not the point. In fact, we admire him for his bravery in showing up consistently in support of human rights. For many that tend to hide, there are a few who talk out loud.

And so, it was with immense pleasure that we saw his recent posts about the Uyghur minority, forced labour camps and brands hypocrisy, asking Nike’s accountability.

We need more brave humans like Enes Kanter to speak the truth to reach the masses. Just like we need more people that open their eyes and feel touched. Fundamentally, we must find a way to put an end to this exploitation.

Hypocrite Nike - via Enes Kanter
via Enes Kanter

If, as humans, all we could do was develop new forms of slavery in order to feed our fake needs, we have failed.

The hypocrites Read More »