Community: understanding the true meaning

Valuable insight from Simon Sinek

Now everything revolves around the concept of community. But can you understand the true meaning of it? Simon Sinek had the perfect response.

“A community is
a group of people
who agree to grow together.”
Simon Sinek

Community & growth

According to Simon Sinek, the purpose of a community is not just about having something in common, sharing a culture, heritage or a specific interest. It’s deeper than that. In fact, there’s an element of growth which comes from a journey you enrol in with a group of people. Specifically, growth is the product of a reciprocal process of shared interactions.

Community: making a change together

Fashion to celebrate the value of research and to tell the story of our times: this is a mission we share with people who want to make a change. And it’s a growth process, indeed. Because through our activity, we do more than just fashion. We use our blog and connections to discuss fashion and lifestyle as key to analysing society and promoting climate change awareness. And sustainability against greenwashing.

We started by ordering small productions of international brands and independent designers. An exclusive selection of timeless fashion and meaningful garments without gender barriers. While we are studying how to implement a practice of circular fashion, we shed light on what we consume and how we throw away, bringing about critical discussions.

What we learned

Our planet is an open-air landfill, and we must stop expecting our litter to disappear magically. Furthermore, we cannot move from capitalism to green capitalism just to keep consuming as we did before. We need something different to fight the climate emergency.

Buy less (far less), buy better is how we lead to thoughtful consumption.

Telling stories about fashion, lifestyle and climate change, inspiring and being inspired, we have a positive impact on each other. As a tiny community, we try to change for the better. And so we grow together, open to possibilities.

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