Why clothes?

And can we drive change through fashion?

Some people may wonder why clothes. And also if clothes can be a tool to promote change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors we can hold onto as they offer tremendously beautiful insights. Their significant perspectives help us better understand ourselves and life.

About clothes

Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview.

At the same time, clothes change our view of the world. The influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. Indeed, we aren’t passive consumers but active thinkers. And by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change?
Yes! We believe so because we do not just dress to have a better image and gain self-confidence. But by making thoughtful choices about the garments we choose to wear, we reveal that we care for people and the planet. Therefore, our thoughts, words and style correspond to our actions.

In other words, through style we bring in our contribution to change for the better.

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The conscious people movement

The conscious people movement, under the hashtag #formodernhumans, joins and inspires people who want to make a change. It starts from fashion but it goes beyond that. Because style tells who we are, and so does our lifestyle.

One way or the other

It’s about making a choice: one way or the other.
Our thoughtless and short-sighted actions provoked climate change. And now extreme weather is a serious threat. Therefore, the idea that everything is fine and we can take whatever the industries try to sell is dead. Fashion, food, technology, lifestyle, everything needs to be revised.

In fact, old-time patterns, economic models and human behaviours aren’t sustainable anymore.

The choice: niche vs mass market

And so, the choice is niche or mass market. Quality or quantity. Unique fashion and good design vs fast fashion. Timeless and reusable vs disposable. Conscious consumption vs overconsumption. Circularity vs waste. Also, ethical business in order to put an end to modern-day slavery. In other words, Doughnut Economics (which is a groundbreaking book by the economist Kate Raworth, a must-read!) vs capitalism and infinite growth.

The conscious people movement #formodernhumans

Conscious people make a clear and radical choice: less but better is the starting point.

We really care about this matter, so we made our choice.
Now make yours.

It’s one way or the other!

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A sustainable summer!

What are we missing?

It seems summer 2022 has been a sustainable summer.

From sustainable food, to sustainable fashion, and now sustainable events. Of course, not only fashion events. In fact, the news is even music festivals are marketed as sustainable.
Did you notice?

By the way, we wonder if reusable cups or collecting garbage after big parties are enough to define an event as sustainable. Indeed we are afraid a crucial point is missing from those who plan the events. Either for ignorance or for intentional marketing purposes, that is another story.

How do you feel about it?
Is everything fine for you? Or do you have any doubts?

Drop us an email! And please, tell us what you think about this sustainable summer and the new music events trend.

We value your views, so we’d love to hear from you!

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Patti Smith & “The infinite”

How to make sense of our world and recharge our spirit

Art helps us make sense of the world. It is beauty, in essence. So, we search for it in any form. Patti Smith & “The Infinite” is one of those forms.

You know life is unpredictable. You make your plans, but life makes its own. And so, because of covid, on the 1st of August, we had to miss Patti Smith’s concert in Milano. 

Her music and poetry are a potent blend. And we are sure her performance would have been so beneficial for our souls.

Also, we really appreciate how she redefined the role of female representation in rock music. Indeed, her androgynous outfits are a big inspiration in fashion. Mannish white shirt and blazer, loose necktie, never pretty but pure coolness. Her style is so iconic that she has created a unique aesthetic. 

By the way, as a homage to Italy in Pompei, Rome and Milan, Patti Smith recited the poem: “The infinite” – by Giacomo Leopardi.

Patti Smith reading Giacomo Leopardi

This is the poem in Italian, but you can listen to the English version directly from Patti Smith’s voice – here

L’infinito

«Sempre caro mi fu quest’ermo colle,
e questa siepe, che da tanta parte
dell’ultimo orizzonte il guardo esclude.
Ma sedendo e mirando, interminati
spazi di là da quella, e sovrumani
silenzi, e profondissima quiete
io nel pensier mi fingo, ove per poco
il cor non si spaura. E come il vento
odo stormir tra queste piante, io quello
infinito silenzio a questa voce
vo comparando: e mi sovvien l’eterno,
e le morte stagioni, e la presente
e viva, e il suon di lei. Così tra questa
immensità s’annega il pensier mio:
e il naufragar m’è dolce in questo mare.»

Art, music, and poetry reflect a certain mindset and a specific style. Most importantly, they bring in the beauty we need to make sense of our world. And the peace of mind to get by with life.

In the end, art, music, and poetry are beauty. 
Beauty that heals our souls. 

Hope “L’infinito” will recharge your spirit!

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Issey Miyake: design is for life

Tribute to one of the last geniuses of fashion

Yesterday Miyake Studio released the news that the Japanese designer Issey Miyake has passed away.

Even though he chose fashion as the medium to express his creativity, calling him a fashion designer is quite limiting. Indeed, he was more than that: a survivor, inventor, and humanist who challenged dressmaking and the modern world. In just one word, he was an artist.

Born in 1938 in Hiroshima, his family was killed by the first atomic bomb when he was a child. But he didn’t talk about that. Instead, he preferred to look forward, focusing on what he could create. He spoke about it only in support of Barack Obama’s pledge for nuclear disarmament.





A trailblazer in Japanese design, he mixed easter and western elements, creating a new innovative style. His fluid modernity changed the vision of clothing. Furthermore, he launched the technologies that allowed him to make his innovative garments. He also pioneered his pleating technique.

“In the Eighties, Japanese fashion designers brought a new type of creativity; they brought something Europe didn’t have. There was a bit of a shock effect, but it probably helped the Europeans wake up to a new value.”

Issey Miyake

Issey Miyake: a revolutionary genius

His original idea is one piece of cloth: cutting garments from a single fabric, an exercise between material and form. He worked with the body in movement, fascinated by the space between the cloth and the body.

“I do not create a fashionable aesthetic. I create a style based on life.”

Issey Miyake
Issey Miyake


His style focused on functionality, utility, and comfort, creating a timeless aesthetic – a design for life.

The purpose – where I start – is the idea of use. It is not recycling, it’s reuse.

Issey Miyake

Miyake’s work was relentless research for the clothing of the future.

“I make clothing, and I don’t care about trendy things.”

Issey Miyake

There’s so much to say about his work. However, one thing contributed to making him an outstanding figure in the fashion universe: his humble mentoring. Under his banner, he helped launch and develop many brands, for instance, Plantation, Zucca and Tsumori Chisato, just to name a few we love. His sense of collaboration and togetherness was really unique.

A true revolutionary, one of the last geniuses of fashion.
Rest in peace.

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