Fashion & lifestyle

Why Clothes, In the Words Of Virginia Woolf

Reading Time: 2 minutes

Can we drive change through fashion?


Some people may wonder why clothes, preciseley, why clothes matter, and whether they can be a tool for promoting change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors, offering us a steady place to hold onto in the midst of life’s turbulence. Their words provide deeply beautiful insights that resonate with us on a personal level. Through their significant perspectives, they help us not only better understand the world around us, but also ourselves—our values, our emotions, and our place in the broader tapestry of life. These authors offer guidance, wisdom, and comfort, serving as timeless companions on our journey of self-discovery.

More about clothes


Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview. At the same time, clothes change our view of the world–the influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. In fact, we aren’t passive consumers but active thinkers, and by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change? We believe they can, because we don’t just dress to enhance our image and boost self-confidence. But by making thoughtful choices about the garments we choose to wear, we show that we care for people and the planet. Therefore, our thoughts, words and style align with our actions.

In other words, through style we contribute to change for the better.

Why Clothes, In the Words Of Virginia Woolf Read More »

The Conscious People Movement

Reading Time: 2 minutes

Fashion and beyond #formodernhumans


The conscious people movement, under the hashtag #formodernhumans brings together and inspires those who want to make a change. It starts with fashion, but goes beyond that—because style reflects who we are, and so does our lifestyle.

It’s about making a choice: one way or the other. Our thoughtless and short-sighted actions provoked climate change, and now extreme weather is a serious threat. Therefore, the idea that everything is fine and we can take whatever the industries try to sell is no longer valid- it’s dead. Fashion, food, technology, lifestyle, everything needs to be reevaluated.

In fact, outdated patterns, traditional economic models, and old ways of thinking and behaving are no longer sustainable. The systems that once served us are now contributing to the strain on our planet, and if we continue to follow these established paths, we risk further harm. It’s clear that change is necessary, and it must start with rethinking how we approach everything—from our daily choices to the global systems we depend on.

The choice: niche vs mass market


And so, the choice we face is clear: niche or mass market. Quality or quantity. Unique fashion and good design vs fast fashion. Timeless and reusable vs disposable. Conscious consumption vs overconsumption. Circularity vs waste. Also, ethical business vs exploitation and modern-day slavery. In other words, it’s Doughnut Economics—the groundbreaking work by economist Kate Raworth (a must-read!)—versus the outdated model of capitalism and the false promise of infinite growth.

The conscious people movement #formodernhumans


The Conscious People Movement #ForModernHumans fosters inspiration and drives meaningful change, championing niche over mass market. Conscious individuals make a bold and radical choice: less but better—that’s the starting point.

We care deeply about this cause, and we’ve made our choice.
Now it’s your turn.

It’s one way or the other!

The Conscious People Movement Read More »

A Sustainable Summer!

Reading Time: < 1 minute

Is it really, or are we missing something?


It seems summer 2022 has been a sustainable summer.

From sustainable food, to sustainable fashion, and now sustainable events. And not just fashion events—music festivals are increasingly being marketed as sustainable, too. Have you noticed?

But here’s the question: does using reusable cups or collecting garbage after massive parties truly make an event sustainable? We’re not so sure. While these measures are a step in the right direction, they barely scratch the surface. It feels like a crucial aspect is being overlooked by event planners—whether out of ignorance or as a calculated marketing strategy is another matter entirely.

What about the carbon footprint of transporting thousands of people? The energy consumption of large-scale lighting and sound systems? Or the impact on the natural environment when events are hosted in sensitive locations?

True sustainability goes beyond surface-level actions; it requires a comprehensive approach that addresses the root causes of environmental impact.

So, how do you feel about it? Does everything seem fine to you, or do you share some doubts?

Drop us an email and share your thoughts! What do you think about this so-called sustainable summer and the rise of the “sustainable music events” trend?

We value your views, so we’d love to hear from you!

A Sustainable Summer! Read More »

Patti Smith & “The infinite”

Reading Time: 3 minutes

How to make sense of our world and recharge our spirit


Art helps us make sense of the world. It is beauty, in essence. So, we seek it in all forms. Patti Smith & “The Infinite” is one of those forms.

You know life is unpredictable. You make your plans, but life has plans of its own. And so, because of covid, on the 1st of August, we had to miss Patti Smith’s concert in Milano. 

Her music and poetry are a powerful blend, and we’re certain her performance would have been a true balm for our souls.

Also, we really appreciate how she redefined the role of female representation in rock music. Her androgynous outfits have been a major source of inspiration in fashion—think mannish white shirts, blazers, loose neckties. Never traditionally ‘pretty,’ but effortlessly cool. Her style is so iconic that she’s crafted an entirely unique aesthetic.

By the way, as a tribute to Italy during her performances in Pompeii, Rome, and Milan, Patti Smith recited Giacomo Leopardi’s poem The Infinite.

Patti Smith reading Giacomo Leopardi


This is the poem in Italian, but you can listen to the English version directly from Patti Smith’s voice – here

L’infinito

«Sempre caro mi fu quest’ermo colle,
e questa siepe, che da tanta parte
dell’ultimo orizzonte il guardo esclude.
Ma sedendo e mirando, interminati
spazi di là da quella, e sovrumani
silenzi, e profondissima quiete
io nel pensier mi fingo, ove per poco
il cor non si spaura. E come il vento
odo stormir tra queste piante, io quello
infinito silenzio a questa voce
vo comparando: e mi sovvien l’eterno,
e le morte stagioni, e la presente
e viva, e il suon di lei. Così tra questa
immensità s’annega il pensier mio:
e il naufragar m’è dolce in questo mare.»


L’infinito by Giacomo Leopardi is a famous Italian poem that explores themes of nature, the infinite, and the human condition. The speaker reflects on the vastness of the universe, feeling both awe and sorrow as they contemplate the boundless horizon and the limits of human experience. Through this reflection, the poem touches on the tension between the beauty of the natural world and the inevitable sense of insignificance that comes with it.

The sense of insignificance in L’infinito is related to the human condition—specifically, the limitations of human life and understanding when compared to the vastness of nature and the universe. Leopardi reflects on how small and fleeting human existence can feel in the face of infinity. While the natural world appears endless and eternal, human life is limited, creating a poignant contrast between the beauty of nature and the finiteness of human experience.

Art, music, and poetry reflect a certain mindset and a unqiue style. Most importantly, they bring the beauty we need to make sense of our world and offer the peace of mind that helps us navigate life.

In the end, art, music, and poetry are embodiments of beauty—beauty that heals our souls.

We’re so sorry we couldn’t attend Patti Smith’s concert, but we hope L’infinito will recharge your spirit!

Patti Smith & “The infinite” Read More »

Issey Miyake: Design Is For Life

Reading Time: 3 minutes

Tribute to one of the last geniuses of fashion


Yesterday Miyake Studio released the news that the Japanese designer Issey Miyake has passed away.

Even though he chose fashion as the medium to express his creativity, calling him a fashion designer is quite limiting. Indeed, he was more than that: a survivor, inventor, and humanist who challenged dressmaking and the modern world. In just one word, he was an artist.

Born in 1938 in Hiroshima, his family was killed by the first atomic bomb when he was a child. But he didn’t talk about that. Instead, he preferred to look forward, focusing on what he could create. He spoke about it only in support of Barack Obama’s pledge for nuclear disarmament.


A trailblazer in Japanese design, he mixed easter and western elements, creating a new innovative style. His fluid modernity changed the vision of clothing. Furthermore, he launched the technologies that allowed him to make his innovative garments. He also pioneered his pleating technique.

“In the Eighties, Japanese fashion designers brought a new type of creativity; they brought something Europe didn’t have. There was a bit of a shock effect, but it probably helped the Europeans wake up to a new value.”

Issey Miyake

Issey Miyake: a revolutionary genius


His original idea is one piece of cloth: cutting garments from a single fabric, an exercise between material and form. He worked with the body in movement, fascinated by the space between the cloth and the body.

“I do not create a fashionable aesthetic. I create a style based on life.”

Issey Miyake
Issey Miyake


His style focused on functionality, utility, and comfort, creating a timeless aesthetic–a design for life.

The purpose – where I start – is the idea of use. It is not recycling, it’s reuse.

Issey Miyake

Miyake’s work was relentless research for the clothing of the future.

“I make clothing, and I don’t care about trendy things.”

Issey Miyake

There’s so much to say about his work. However, one thing contributed to making him an outstanding figure in the fashion universe: his humble mentoring. Under his banner, he helped launch and develop many brands, for instance, Plantation, Zucca and Tsumori Chisato, just to name a few we love. His sense of collaboration and togetherness was really unique.

A true revolutionary, one of the last geniuses of fashion.
Rest in peace.

Issey Miyake: Design Is For Life Read More »