Explorations

Quality and Attention

Reading Time: 2 minutes

The tie is closer than you think


Quality demands attention. Have you ever paused to consider that?

Quality is the set of all the attributes that identify a product – or even a person.

Attention comes from Latin, attentio-onis. Which means: turn your soul towards something. In other words, looking at, listening to, thinking about something with deep interest, with care. With your soul.
The depth of this etymological meaning doesn’t seem suitable for the time we live in, not for the masses who continue to overconsume. In fact, what’s popular now doesn’t require any attention. And no attention or low level of it means no understanding of quality. As a matter of fact, this represents the ground where the ‘shop & toss’ culture thrives.

Attention is an intentional choice


You can’t stop at a quick glance because you know that rapid, superficial evaluation is not enough to notice all the details. Forget trying to perceive the quality of something by scrolling your social media. Unless you are well trained, of course. Or, you possess an elevated dose of good taste as a natural talent – which is not that frequent.

Quality and attention are two fundamental values. One implies the other, and vice versa. Without attention, you cannot understand quality.

It takes time to develop your attention


But it’s worth doing it to appreciate what surrounds us. So train yourself to pause for a few minutes of silence every day. Observe more, listen, allow yourself to focus on details and think.

Marketing is full of smoke and mirrors. Don’t stop at a logo placed on the outer surface to catch your eye and trick you. Or prices that wouldn’t justify a sustainable production chain. Instead, train the eye to go deeper than that. So you will deepen the value of choosing with intention.

If attention is an intentional choice, a slower pace will help you savour more. Not only your purchases but your life.

Quality and Attention Read More »

For Modern Humans

Reading Time: 2 minutes

Who you are and what you choose


What you choose tells who you are. And what kind of worldview you are promoting. That is because we vote with our wallets, how and where we spend our money. So we decide to support one activity or the other by simply purchasing products. Though, the power people have is so underrated.

If you believe that the logo you are proud to show as a trophy on your handbags or clothing defines who you are, what we do is not for you. We can’t tell how many times people told us they bought logoed leather goods to impress colleagues or friends.

But if you know your value, this is for you. Indeed, you understand good design and quality. And you appreciate the importance of materials. If these are reasons you buy a product, this is for you. Your style will impress, not a logo.

Our selection is about meaningful garments we pick out from international brands and independent designers. Rarely you’ll see an exhibited logo used as a means to capture your attention. And in case you’ll see a logo, there’s a specific reason other than the logo itself.

The fashion we love is about design, not branding


We love finding beautiful designs, and we know the materials we want to feel on our skin. Indeed, those who have already bought our clothing turn to us with their eyes closed. It’s a matter of trust we have built over time. But if you are not familiar with the quality we select, taking just a quick look isn’t enough to understand the materials.

It takes attention to understand quality.

Contact us in private, we will explain further. But, in the end, only when you wear something on you’ll understand the difference. Your skin will feel it.

No logo show-off. Good design and quality, that’s what we want. This is the style #formodernhumans.

For Modern Humans Read More »

Find Out More About How We Work

Reading Time: 2 minutes

How to order our niche selection


To order the items we post on Instagram or here, please send us a private message:

1• WhatsApp: tap here to connect directly
2• email: info@suite123.it
3• DM via Instagram

how to order - Milano private shopping


Then, first: check your DM, chat or inbox: we will notify availability and provide all the information you may need.
Second: once you confirm your shipping address, we will send a payment request via PayPal and our terms and conditions. As soon as we receive the payment notification, your order will be delivered shortly.
Same day delivery for Milano. But we ship everywhere!

Also, you can request a personal shopping service, which is available remotely too. It means we pick out the garments that would suit you best, offering a personalised service. This is our advice: sometimes, an item you don’t consider at first is the one that works best for you. Give it a try!

Plantation1982 tote bag made of recycled PET felt
Plantation1982 tote bag
Felt made of recycled PET


We believe in private shopping and deep connections.

One last note: our selection is limited – on purpose. Because it’s a niche choice #formodernhumans.
Drop us a message! We’d love to help!

Thank you,
Cri and Ro

Find Out More About How We Work Read More »

Prada/Simons: What Went Wrong?

Reading Time: 2 minutes

FW 22-23 men’s fashion show: consistency was nowhere to be found


Consistency is a fundamental value in designing a product. And also in contributing to keeping it alive over time, shaping a recognisable aesthetic. Which evolves, but its DNA is always perceivable.

Some brands become a one-hit-wonder, a flash in the pan. But it takes hard work to remain on the market (and a lot of money too).

For this purpose, as a strategy, brands follow what’s popular, doing what other designers already did. In this way, they hope to sell more and thrive. But, doing so, they lose their core image, their identity. They lose their face. Therefore, the message sent will lack that fundamental value – consistency.

We saw the Prada Fall-Winter 22/23 men’s fashion show. And we were very, very surprised. Though not in a good way.
The silhouette recalled Balenciaga so much that the point of the direction wasn’t clear. Also, underlining – “we do luxury, they do Slavic thrift shop” sounds like an excuse.

What went wrong?


There’s no evolution in terms of style. The runway was just a reproduction of things already seen. And not that we don’t appreciate oversize clothing. On the contrary, baggy was part of our selection long before it became popular. We just gave up trying to understand Balenciaga’s nonsensical extremisation. But we cannot see why the lady who has launched the ‘aesthetics of the ugly’ – now carried over by everyone, undoubtedly not with the same refinement – could ever take the decision to follow the mainstream. That is a true surprise – the biggest news! Rather than setting a trend, Prada is following the trend.

Where’s the Pradaness?


If the presence of Raf Simons was supposed to bring fresh air in co-designing the brand, it was better when she was doing by-herself-herself-alone-her-own-brand.

With hindsight, Mrs Prada searching for support in co-designing sounds like ‘Hey, I cannot cope with the new trends.’
Yet, did she have to cope with the new trends? No. She simply had to be herself. Be consistent by giving her own vision of ‘the new.’

But this is the love for fashion that speaks. What really counts are numbers. So, let’s finance rule the game, and say goodbye to consistency.

Prada/Simons: What Went Wrong? Read More »

The Pebble In The Pond

Reading Time: 2 minutes

Starting the ripple effect


Shifting the route towards a new path is complicated and exciting at the same time.

It’s complicated because starting something different makes people stare at you as if you are mad. It’s an experience we had in our first boutique, too. New ideas or independent viewpoints are not well accepted right away. Many do not understand the reasons or, even if they do, they don’t consider going out of their comfort zone. Yes, even for clothing.
Also, you place the seeds, but it takes time for them to grow. Instead, people want things they already are familiar with.

It’s exciting because starting something new gives that extra vibe, a mix of the joy of possibility in navigating the unknown and the risk of failure. Of course, the more you do something new, the higher the risk of failing.

Given that, when the system doesn’t suit you anymore, you either accept it as it is, contributing to the exploiting game or try to change it, committing to something better.

The ripple effect, suite123 favicon
The ripple effect


By offering a worthwhile selection built around deep meaning, we’ve changed our way of operating in the fashion business.

Less, much less. Good design and quality – only the essential. No overconsumption. That’s why we offer a capsule selection made of meaningful garments.

We aren’t here for convenience. We are here for worth.


Fashion is what we do. We like it to the point that we do not sell clothing we wouldn’t wear, or products we do not believe in.
Besides, we feel compelled to change because it’s time to do it.

Perhaps our alternative approach won’t change the world. But we can start by changing our habits—and then influence those around us.

Starting a new flow is possible. We’ve thrown the pebble in the pond, and hopefully, the ripples will follow.

The Pebble In The Pond Read More »