contemporary culture

The Pandoro Case

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On the society of appearance


We examine the Pandoro case involving Chiara Ferragni, as it serves as an opportunity to shed light on the shallowness prevalent in modern communication. Beyond its facade, it conceals a fraudulent side often overlooked. Although we value independent thinking, so influencers are not for us, it seems people love them.

The controversy


Ferragni collaborated with Balocco, resulting in a pandoro, usually priced around 4€, sold for approximately 9€, promising a portion to charity. Despite a previous donation of 50 thousand euros by Balocco, no additional proceeds were given. Journalist Selvaggia Lucarelli raised concerns about misleading advertising. So, the case exploded. Yesterday, with fake-natural makeup and donning a grey shirt against a neutral backdrop, the influencer apologized in tears on her social media account.

Paolo Ercolani: highlighting the broader context


Amidst this controversy, Paolo Ercolani, a philosopher and Professor at the University of Urbino, provided insights in “Il Fatto Quotidiano.” His article unveiled the true nature of social media, and we couldn’t agree more. In fact, the Professor does not judge the influencer herself or her misleading advertising practice. Specifically, he directs attention to the broader contexts enabling deceptive practices and influencers to thrive.

We quote Paolo Ercolani:

“What is deceptive is rather what Guy Debord called in 1967 the ‘society of the spectacle,’ in which ‘the truth is a moment of the false’ and the spectacle itself turns out to be ‘the affirmation of appearance and the affirmation of human life, that is, social life, as a simple appearance.’ Ercolani adds, Debord tells us no more than this: ‘What appears is good, and what is good appears.'”

via “Il Fatto Quotidiano”

Ercolani emphasises that Ferragni has already triumphed. Whether erroneous or deceitful, her actions have catalysed immense media attention. She has won because people buy – in huge quantities – products she endorses. Categories like truth or falsehood have become fluid in our society, like other categories.

According to Debord, Ercolani writes, “The spectacle subjugates living men to itself to the extent that the economy has totally subjugated them.”
Modern capitalism was based on a “degradation of being into having,” while postmodern capitalism transitioned from ‘having’ to ‘appearing’ – where those who appear gain, and those who gain, appear.

Eventually, Ercolani pinpoints two prerequisites for this lucrative system:
First, a passive public opinion reduced to connected automatons devoid of critical thought.
Second, an inadequate political class, ‘boiled’ and kneeling to the dictates of finance. Therefore, unable to counteract this trend.

Modern communication and capitalism


Modern communication in the hands of a few people fosters misleading practices. Unfortunately, charities (and non-profits) are the new frontier of capitalism, another way to make money.
The solution? Since the political and corporate realms prioritise power and profit, we do not trust them much. However, we believe education stands as a beacon for enlightenment and change.

So, we thank “Il Fatto Quotidiano” and Prof. Ercolani for their insightful analysis. But also for introducing us to Guy Debord and his “The Society of the Spectacle.” It prompts us to explore its contemporary relevance.

Ultimately, we hope the Pandoro case serves as an eye-opener, urging a reevaluation of our perceptions.

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The Climate Joke

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COP28: hypocrisy & climate change


If hypocrisy always accompanies the climate summit, this COP28 sounds like a joke.

Many traditional Italian jokes start like this: there is an Italian, a French and a German. Now add that they meet up in Dubai to talk about climate change. Okay, for real, COP28, the annual climate summit, is now held in Dubai. Whether you are Italian or not, you’ll laugh because it sounds like a joke!

By the way, we can expand this joke, including other countries. There are three British men who flew on three private jets to Dubai to attend a meeting led by an oil and gas CEO to talk about not using oil. And, of course, not killing the planet to satisfy their lifestyle.
In fact, according to The Independent, Sunak, Cameron and King Charles each take on private jets to travel to COP28. Three private jets to talk about cutting emissions. Surely, the right thing to do!

We could continue with the other countries in the world; the pattern doesn’t change. So, the joke gets shared.

The joke: a petro-state for climate change


Not only is COP “whatever the number,” the conference where world leaders gather to discuss climate change for about five days and then go back home with nothing done. Specifically, they postpone the change for the next 15 or 20 years, which is pure madness. It reveals a total lack of understanding of the climate emergency and a willingness to make change.
But, this year, it is even more absurd: they join in Dubai. Precisely, world leaders gather in a country whose only power relies on oil to talk about climate change. Conflict of interest? It doesn’t concern them! Private jets, helicopters, shopping in giant shopping malls – an energy-absorbing country whose energy and water consumption per capita is the highest in the world.

What are they talking about? Where are we heading?

To conclude, we share Mario Tozzi‘s words:


“There is little use in gathering at conferences like COP28, where it is more important not to step on the toes of a destructive economy than to worry about the health of the Earth. They can spare us the mockery.”


Enough with the climate joke. We cannot listen to politicians and billionaires who travel on private jets telling us how to consume. This hypocrisy is disturbing. We are fed up with it. Aren’t you?

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Violence Against Women

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A victim shares her story of abuse with us


Violence against women is gender-based violence, either physical, sexual or psychological. But economical too. In fact, it is a form of abuse very present in modern society in which patriarchy prevails.

Italy mourns the death of 22-year-old Giulia Cecchettin, found stabbed and wrapped in plastic on the 18th of November, 2023. She had been staying with ex-boyfriend Filippo Turetta at the time. And he had been on the run since November 11 when security cameras got him fighting with Giulia on tape. Now, he’s been picked up by police in Germany.

With the necessary rise in awareness of gender-based discrimination and in honour of the 25th of November – the International Day of Elimination of Violence Against Women, we are taking the opportunity to shine a spotlight on the prevalence of these violating acts by telling one from an anonymous victim.

An ordinary report of abuse


22 November, 2023- 9:22, morning
The sky was overcast, and the tram screeched on the tracks, forcing her to push her headphones closer to her ears to block out the sound. Stepping into the sea of people, she took a deep breath, finding a small space for her to stand by the door. It wasn’t unusual that the public transit was this crowded in the morning. But the stress from days prior had really taken a toll on her. She hadn’t gotten much sleep the night before, and the previous day, she had experienced a panic attack from overwork and stress. So it was safe to say that she didn’t think anything else could go wrong.

The ride was smooth for a while, people bumping into one another as the tram car took sharp turns. As the tram halted at its next stop, more people crowded in behind her, packing the tram so unbelievably full that it didn’t seem possible for the vehicle to keep moving. With a shove to her back, she found herself pushed against the wall of the tram. Even if she tried to move, it was useless. It was then that she felt the breath of someone behind her, a little too close, even in the crowded car.

With the shoving and moving of the sea of people, she felt a hand slip to the upper part of her leg, just under her rear end. No, she was not going to deal with this today. The hand searched, groping and feeling, sending the woman into a frenzied panic. Still stressed from the days before, she screamed, but to no avail. People couldn’t move. It was too tightly packed, and it’s not like anyone else could see what was happening. The tram slammed its brakes to a stop, and the person behind shoved her into the opening doors, sending her body flying toward the wall, smashing her arm between her own body and the sharp corner by the door opening.

Stop gender-based violence


As horrifying as this incident may be to hear about, this is an occurrence that is all too common. Men consistently harass women this way, especially on public transportation. Here it is easier for harassers to victimize others since the space is small, tightly packed, and sealed.

When speaking to other women about this issue, the common theme between all of them was empathy, sadness, and the common phrase ‘I can relate.’

What kind of world are we living in when such a tragedy is commonplace? Enough that the majority of women can relate?

This story is only one of thousands, millions. Women from all over have stories of situations just like this, harassed just because of their gender. Despite the progress made as women in the hierarchy of society, we must keep pushing forward, this is unfair. Violence against women needs to stop!

#NOEXCUSE

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Fashion, Connection and Micro Communities

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How a niche fashion selection ties in with change


Fashion, connection and micro communities have something in common. Indeed, given our disaffection with social media, we promote opportunities to connect in smaller groups. That is to discuss fashion and lifestyle in the face of climate change.

Our new approach to fashion


The starting point is our capsule selection of independent international brands and Japanese fashion. So, we begin picking out meaningful garments featuring a good design imprint and a timeless aesthetic. Clothes you won’t find everywhere.
Specifically, we assemble a fashion capsule selection intentionally limited. Do you know why?
It’s the only way we can offer uniqueness and a sustainable approach. Indeed, brands keep talking about how good they are with their sustainable practices. But, still, overproduction is their business pattern. Therefore, they flood the market with large quantities of clothes. Of course, that model isn’t sustainable at all! However, fashion greenwashing works pretty well.

From climate change to a new vision of fashion


We refuse the status quo. The climate emergency is tangible, and this topic is the heart of our radically different approach to fashion. So we send back to brands their overproduction pattern and try to conduct business our way.

In other words, the climate emergency led us to see fashion with different eyes. Through our capsule selection, we communicate our new attitude towards clothing and life. And we wish to engage with people who are on the same path. Or, at least, curious to know more about what’s going on and, most importantly, how we can reduce our impact on the planet with our daily actions.

Connection and micro communities


But that kind of deeper connection hardly grows on social media. That’s why we favour interaction in smaller communities, whether in person or online. Though we show our selection on the web, we take care of all the buying, styling and blogging processes. We interact personally with anyone who gets in touch with us.

So, fashion, connection and micro communities tie in with the change. Connections are real. And, over time, they get deeper by developing trust and respect. Local or not, the quality of interactions and the garments selected make the difference! Above all, our loyal customers aren’t just customers. They support a different vision of the world.

Get in touch with us directly from here!

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Tired Of Social Media?

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In search of healthier connections


Are you tired of social media? Do you find yourself frustrated with the rampant poor communication, tricks, and manipulation? You are not alone. Join the growing number of people becoming increasingly weary of social media.

Social media status


The Twitter Muskification is a disaster. Even Meta asks for a monthly fee: the offer is either a paid account to avoid advertising or a free account. If you choose the free option, Meta informs you that they will use your data for targeting. Well, targeting and data exploitation was their usual practice. They just said it openly! Then, another suggestion says: get a verification badge so your followers will know it’s really you! Perhaps those who need to feel important will be happy with it.

Among the large numbers of people who still share the recurring hoax on their account: “I do not give Facebook permission to bla bla bla…” – which makes you question human intelligence, one positive element emerged after these updates. Finally, users started opening their eyes. “Did you receive the message? Are you okay with it?”

Hey people, welcome! Yes, we received the message. And, no, we’re not okay with it! We won’t pay! Actually, we are so disappointed that we are searching for alternative opportunities to connect.

But it seems we are not alone. In fact, according to Wired, millennials (aged between 27 and 42), the first-gen social media users, are tired of being constantly connected.
Read the full article here.

“Twitter is bad (sorry, I will never refer to it as X). Instagram is overrun with ads and influencers hawking face creams and fitness tips. TikTok, what originally felt like a glossier alternative to YouTube, increasingly resembles an outlet mall full of “dupes” prizing hype over lasting influence.”

Don’t you agree?

Niche fashion & social media


Social media isn’t any more an opportunity to stay connected. That is gone. Misinformation, aggressive language, duck faces, boobs, a race to show the best bag, shoes or travels! It’s all about hate speech and toxic engagement.

And we, as tiny niche fashion online retailer for a small group of free thinkers and connoisseurs unsatisfied by mainstream fashion or fake sustainable clothes, should be happy with just showing outfits in order to sell. But that’s not us.
We aren’t on Instagram solely for marketing purposes. Our goal is to spread awareness, share knowledge and exchange thoughts. Indeed, we enjoy interacting with thoughtful individuals.

Being eternally connected, informed on any trend and absorbed in a time-consuming activity leads nowhere. In fact, people are overwhelmed and exhausted by the constant stream of information and the pressure to keep up with it all.

But, by taking a step back, we can regain control of our lives and focus on what truly matters.

Genuine connections in smaller groups


However, we believe that connecting in smaller groups can be healthier. Whether the interactions happen in person or online, smaller groups sharing respectful content develop a real sense of community.

What’s your viewpoint on this?

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