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Community: understanding the true meaning

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Valuable insight from Simon Sinek

Now everything revolves around the concept of community. But can you understand the true meaning of it? Simon Sinek had the perfect response.

“A community is
a group of people
who agree to grow together.”
Simon Sinek

Community & growth

According to Simon Sinek, the purpose of a community is not just about having something in common, sharing a culture, heritage or a specific interest. It’s deeper than that. In fact, there’s an element of growth which comes from a journey you enrol in with a group of people. Specifically, growth is the product of a reciprocal process of shared interactions.

Community: making a change together

Fashion to celebrate the value of research and to tell the story of our times: this is a mission we share with people who want to make a change. And it’s a growth process, indeed. Because through our activity, we do more than just fashion. We use our blog and connections to discuss fashion and lifestyle as key to analysing society and promoting climate change awareness. And sustainability against greenwashing.

We started by ordering small productions of international brands and independent designers. An exclusive selection of timeless fashion and meaningful garments without gender barriers. While we are studying how to implement a practice of circular fashion, we shed light on what we consume and how we throw away, bringing about critical discussions.

What we learned

Our planet is an open-air landfill, and we must stop expecting our litter to disappear magically. Furthermore, we cannot move from capitalism to green capitalism just to keep consuming as we did before. We need something different to fight the climate emergency.

Buy less (far less), buy better is how we lead to thoughtful consumption.

Telling stories about fashion, lifestyle and climate change, inspiring and being inspired, we have a positive impact on each other. As a tiny community, we try to change for the better. And so we grow together, open to possibilities.

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Fashion, Connection and Micro Communities

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How a Niche Fashion Selection Ties in With Change

Fashion, connection and micro communities have something in common. Indeed, given our disaffection with social media, we promote opportunities to connect in smaller groups. That is to discuss fashion and lifestyle in the face of climate change.

Our new approach to fashion:

The starting point is our capsule selection of independent international brands and Japanese fashion. So, we begin picking out meaningful garments featuring a good design imprint and a timeless aesthetic. Clothes you won’t find everywhere.
Specifically, we assemble a fashion capsule selection intentionally limited. Do you know why?
It’s the only way we can offer uniqueness and a sustainable approach. Indeed, brands keep talking about how good they are with their sustainable practices. But, still, overproduction is their business pattern. Therefore, they flood the market with large quantities of clothes. Of course, that model isn’t sustainable at all! However, fashion greenwashing works pretty well.

From climate change to a new vision of fashion

We refuse the status quo. The climate emergency is tangible, and this topic is the heart of our radically different approach to fashion. So we send back to brands their overproduction pattern and try to conduct business our way.

In other words, the climate emergency led us to see fashion with different eyes. Through our capsule selection, we communicate our new attitude towards clothing and life. And we wish to engage with people who are on the same path. Or, at least, curious to know more about what’s going on and, most importantly, how we can reduce our impact on the planet with our daily actions.

Connection and micro communities

But that kind of deeper connection hardly grows on social media. That’s why we favour interaction in smaller communities, whether in person or online. Though we show our selection on the web, we take care of all the buying, styling and blogging processes. We interact personally with anyone who gets in touch with us.

So, fashion, connection and micro communities tie in with the change. Connections are real. And, over time, they get deeper by developing trust and respect. Local or not, the quality of interactions and the garments selected make the difference! Above all, our loyal customers aren’t just customers. They support a different vision of the world.

Get in touch with us directly from here!

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Tired of social media?

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In search of healthier connections

Are you tired of social media? Do you find yourself frustrated with the rampant poor communication, tricks, and manipulation? You are not alone. Join the growing number of people becoming increasingly weary of social media.

Social media status

The Twitter Muskification is a disaster. Even Meta asks for a monthly fee: the offer is either a paid account to avoid advertising or a free account. If you choose the free option, Meta informs you that they will use your data for targeting. Well, targeting and data exploitation was their usual practice. They just said it openly! Then, another suggestion says: get a verification badge so your followers will know it’s really you! Perhaps those who need to feel important will be happy with it.

Among the large numbers of people who still share the recurring hoax on their account: “I do not give Facebook permission to bla bla bla…” – which makes you question human intelligence, one positive element emerged after these updates. Finally, users started opening their eyes. “Did you receive the message? Are you okay with it?”

Hey people, welcome! Yes, we received the message. And, no, we’re not okay with it! We won’t pay! Actually, we are so disappointed that we are searching for alternative opportunities to connect.

But it seems we are not alone. In fact, according to Wired, millennials (aged between 27 and 42), the first-gen social media users, are tired of being constantly connected.
Read the full article here.

“Twitter is bad (sorry, I will never refer to it as X). Instagram is overrun with ads and influencers hawking face creams and fitness tips. TikTok, what originally felt like a glossier alternative to YouTube, increasingly resembles an outlet mall full of “dupes” prizing hype over lasting influence.”

Don’t you agree?

Niche fashion & social media

Social media isn’t any more an opportunity to stay connected. That is gone. Misinformation, aggressive language, duck faces, boobs, a race to show the best bag, shoes or travels! It’s all about hate speech and toxic engagement.

And we, as tiny niche fashion online retailer for a small group of free thinkers and connoisseurs unsatisfied by mainstream fashion or fake sustainable clothes, should be happy with just showing outfits in order to sell. But that’s not us.
We aren’t on Instagram solely for marketing purposes. Our goal is to spread awareness, share knowledge and exchange thoughts. Indeed, we enjoy interacting with thoughtful individuals.

Being eternally connected, informed on any trend and absorbed in a time-consuming activity leads nowhere. In fact, people are overwhelmed and exhausted by the constant stream of information and the pressure to keep up with it all.

But, by taking a step back, we can regain control of our lives and focus on what truly matters.

Genuine connections in smaller groups

However, we believe that connecting in smaller groups can be healthier. Whether the interactions happen in person or online, smaller groups sharing respectful content develop a real sense of community.

What’s your viewpoint on this?

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