Happy 2024!

New Year’s Resolution: Empathy and Sharing

suite123 team wishes you a happy 2024!

At suite123, we are not just a boutique; we are a tiny hub of style and creativity committed to a ‘less but better’ lifestyle.
In fact, our niche boutique isn’t just about fashion, it is about fostering connections and understanding.

As we step into 2024, we are thrilled to share our New Year’s resolution with you.

This year, amid escalating reports of conflicts, violence against women, and patriarchy still dominating. In an increasingly polarized society where politicians, media, and social platforms use aggressive communication. And in a world where different voices often clash, we choose to embrace empathy.

In embracing empathy, we are committed to welcoming diverse perspectives. Just as we curate niche designers and unique styles, we aim to embrace the richness of differing opinions.

For 2024, we aim to cultivate open-mindedness and value diverse viewpoints. Specifically, we encourage embracing conflicting thoughts as a way to foster growth and understanding in all its forms. Indeed, this approach resonates deeply with our boutique’s ethos.

Also, let’s stay devoted to sharing ideas, thoughts, and inspirations to help make the world a better place. Our journey of discovery and growth thrives on mutual inspiration. So, when a story captures your heart, share it. It can inspire others. In fact, we all have a role in shaping our culture. And we each contribute to this collective effort! The world deserves a deeper, more thoughtful approach, and a collective culture can help facilitate positive change.

Indeed, sharing is at the heart of our mission. We are not just about selling clothes. We are about creating a community that values thoughtful expression and connection.

So, thank you for being part of our boutique’s story. Undoubtedly, every purchase allows suite123 to exist. Also, every interaction and every shared story contributes to our collective effort in shaping a more empathetic and sharing world.
Together, we are redefining the fashion landscape.

To each and every one of you, we are sending a heap of positivity for 2024! May this year be filled with creativity, joy, and all the wonderful things that resonate with your heart. And may your unique style reflect your values.

Stay connected, stay engaged, and let’s make this year remarkable, together!

Happy 2024 from the suite123 family! 🎉✨

Lots of love,
Ro, Cri and Thami

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The Anthony Jacket

Contemporary Workwear #formodernhumans

Today, we introduce The Anthony Jacket by GoodNeighbors Shirts – from Tokyo, Japan.

We adore Japanese fashion! In fact, we like Japanese designers’ style, comfortable and refined.
Specifically, GoodNeighbors Shirts creates minimalist clothes for a modern lifestyle. Contemporary fashion, unisex and with a workwear touch.

By the way, skilled hands of craftsmen take care of the tailoring process in downtown Tokyo. Also, a special attention on reducing the use of fossil fuels limits its environmental impact.

Discover The Anthony Jacket

About the design
The Anthony is a well-tailored, collarless, boxy-shaped jacket with two maxi pockets at the front where you can put your mobile phone or notebook. Its minimal design stands out as it mixes elements of a cardigan, a shirt and a jacket. The result is a versatile workwear garment which you can adapt to different outfits. Specifically, this unisex jacket is made with delicate stitch work using 90 and 20 stitches. Also, there’s a pocketable and portable band on the back with snap buttons, which is attachable or detachable to your liking.

The Anthony Jacket

About the material
Corduroy: a material that keeps its charm unchanged over time.
100% cotton.

About the color
Peanut brown: a warm hue with a detachable yellow band on the back.

Dry clean.

Styling tips
Versatility is the creative idea of The Anthony Jacket, as it assembles elements of a cardigan, a shirt and a jacket. So, try it over a shirt or turtleneck for your office style, underneath your outerwear in winter. Or, just a T-shirt for your casual occasions. However, you will wear it a lot throughout the year.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call. 

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

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Queuing and luxury

Does waiting in line at fashion stores have anything to do with luxury?

Let’s reflect on queuing and luxury. Imran Amed of “Business of Fashion” has recently opened the debate on long lines outside top retailers and whether they are a valid means to convey luxury.

In fact, it’s even hard to get inside some fashion stores. But while the masses seem attracted by that, some people don’t buy it. Precisely, Imran Amed titled: “Queuing is not a luxury experience” and invites brands to rethink their strategies.

Of course, we agree with Imran Amed. Queuing outside top fashion retailers has nothing to do with luxury. Such a waste of time is pointless and makes no sense in relation to spending a lot of money.

What is luxury?

First and foremost, luxury is about exclusive designs made in limited numbers and not mass-produced items. Since all top brands produce their garments in huge quantities, they stopped making luxury long ago. Also, all high-end brands are so overexposed you can see them everywhere, which collides with the idea of luxury itself.
But why do retailers still have long lines if it does not convey luxury? It’s a marketing gimmick to get attention from newbies and mass consumers.

What are the characteristics of a true luxury shopping experience?

Quality, exclusivity, personalised service, privacy.
Specifically, when it comes to service, true luxury is when you avoid crowds. We so much believe in this concept that, about five years ago, we changed our business model. Indeed, we shifted from a physical boutique with a wide selection to a web fashion boutique providing a precise niche selection. Because we don’t need more, we need less (much less) but better. That is through a private shopping service.

suite123 – private shopping experience #formodernhumans

What does it mean? Feeling the need for something more intimate, we thought about offering a personalised shopping experience based on private appointments. In other words, you receive a unique selection made for you and delivered to you (to your home or office).

Perhaps this concept is not for everyone, but that’s the point of luxury.
Luxury is private, and it means avoiding crowds. No waiting in line, no wasting time. Indeed, queuing is not luxury!

We would not queue for no reason at all! What about you? Are you willing to wait in line to get into a luxury shop?

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The Black Suit

Today we introduce The Black Suit by Meagratia.

Are you passionate about good design and unique garments? Then, this is for you. Meagratia is the new fashion brand we picked this season from Japan. If you missed the interview with the Japanese designer Takafumi Sekine, please find it here.

This suit is a stylish ensemble carefully designed and rich in detail. The fit is oversized, and the aesthetic is modern and genderless. Indeed, the style goes beyond any gendered label. It’s more about who you are, feeling free to wear whatever you want. Also, you will appreciate the fabric quality and the excellent tailoring.

Discover the timeless black suit

About the design
The blazer features an oversized fit and dropped shoulders. It is fully lined, with one inner pocket. The two front pockets and front closure highlight unique button detailing with leather straps.
The straight-leg trousers come with front pleating, two side pockets and two buttoned pockets along the back. A front button and zip closure.

The Black Suit by Meagratia
The Black Suit by Meagratia

About the material
98% wool, 2% polyurethane – 100% leather buttons and straps.
The fabric has a soft hand touch and an average thickness.

About the colour
Black: cool, eternal, and versatile.

Dry clean.

Style tips
The Black Suit is sleek and versatile. Indeed you can opt for the full outfit on multiple occasions. But, of course, you can separate the two pieces and wear only the blazer or the pants. Since they are easy to match, they will become a staple in your capsule wardrobe made of quality garments. Try it with Marc Le Bihan’s couture t-shirt!

We ship everywhere!

We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

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The special ones

Discover more about fashion research

Hunting for the special ones – unique brands for people who want more from fashion is what drives the passion for research by enhancing it. Dates and exhibition places are more or less the same, but the sense of discovery is much more engaging.

In a key of less is more, exclusivity and unique garments, thoughtful design and made-to-last quality represent the new luxury for modern humans. And this is what we select for you.

Mainstream fashion and its limelight are just one part of the industry. But out of the dominant narrative, there’s a more hidden universe that you have to dig a little to find. It is a microcosm made of true passion, hard work and unconventional designs. A fascinating universe that delivers profoundly valuable garments having the feel of niche or cult fashion. Not for everyone.

By the way, more hidden doesn’t refer to the insiders but to a larger audience, the final customers. They rely on social media as the only source of information, their only bible. Therefore, their knowledge is shallow. Indeed, they are brand oriented or taken from fast fashion but lack a deeper understanding of design and quality.

Being radically different, these cult brands do not follow trends. In fact, they represent a counterculture escaping from marketing labels. And precisely because they don’t want to be pigeon-holed, classified, and placed into boxes with a trendy label stamped outside.

Most importantly, they let their products talk – with excellent quality fabrics, tailoring, artisanal workings, limited productions, and experimentation. It’s an act of meaning: they deliver beauty and uniqueness. Timeless quality and value.

Also, one more factor: almost no advertising. In fact, the special ones run away from algorithms too. Which contributes to making them more fascinating.

Do you want to know more? Keep in touch!

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