timelessfashion

The Slow Fashion Context

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Slowing down to embrace true fashion innovation


Slow fashion needs to be placed into the context of a slow lifestyle to truly make sense. Out of that frame, this concept has no meaning.

And so, slow fashion is not only about the act of making garments at the proper pace. Which, by the way, represents a significant shift toward sustainability. More importantly, it is about living in the moment and enjoying it, which is the point of a slow lifestyle.

Therefore, it’s not about buying and accumulating tons of things or collecting endless experiences. No hoarding–it’s about choosing quality over quantity. And there’s no sense of deprivation in that. On the contrary, it fosters a more conscious and intentional lifestyle. Also, living in the moment means that if the weather is still warm, it makes sense to enjoy our light clothing. It’s also about purchasing what you truly need at a given time, depending on where you live, of course.

Slow fashion

Slow fashion & slow lifestyle


In sunny weather, you wear lightweight clothes. However, by embracing a layering style, you will use light fabrics throughout the year. The key is to simply add something over or underneath— or both—when it’s too cold. It’s important to remember that it’s not the thickness of the material that keeps you warm, but the quality.

The slow mode


For us as a boutique, slow fashion also means starting with the new season when it makes sense. Not too early because there’s no point in doing that anymore. The vision of encouraging a frantic shopping attitude doesn’t align with the conscious approach for modern humans.

Therefore, we don’t rush. We’ve carefully selected some unique garments and will be introducing new brands. Stay tuned!

In the meantime, contact us to check out our timeless selection. We’ll help you choose the perfect pieces for you: garments you’ll love to wear for a lifetime because of the unique design and softness of the fabrics.

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The Military Bag by ZUCCa

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A functional and cool timeless accessory


Among the new arrivals, today we recommend The Military Bag by ZUCCa, Japan.
Big size. (Yes, it means there is also a smaller version which we will show you later).

Although it’s part of the Spring/Summer ’22 ZUCCa collection, this is undoubtedly a seasonless item. You can easily incorporate this functional bag into your style year-round.

Discover The Military Bag by ZUCCa


About the design
The design point of this cool military bag is a large three-dimensional pocket with a vertical zip fastening. Also, cotton fabric is sandwiched by nylon fabric and double stitched. And the puckering stitching highlights the military image.
The typical ZUCCa item specification tag is stitched on the outer maxi pocket.

The Military Bag - ZUCCa
The Military Bag – ZUCCa

With a top zip fastening, this shoulder bag has two top handles too, meaning you can carry it by hand or crossbody. In fact, the shoulder strap is adjustable and removable. In addition to the pocket on the outside, there are two more pockets on the inside.

A4 size can be stored inside, making it ideal for daily use such as commuting to work or school. However, it is perfect when you travel.

About the colour
Black – or, the goes with everything colour. This accessory is easy to match, indeed doesn’t require any particular style advice.

Bag size: W31 cm X H30 cm X D5 cm

About the material
100% nylon

This nylon bag embodies fashion values such as timeless – seasonless – genderless – our philosophy #formodernhumans
These principles define this versatile day bag. Practical, functional, and undeniably cool, it’s a bag you’ll never tire of carrying.

We’ll be happy to assist you and reply to your questions or requests. So, if you may need any further information, feel free to drop us an email, DM on Instagram or WhatsApp!

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The Military Sweatshirt by ZUCCa

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Milano shopping: advanced fashion, beyond boundaries


Among the new arrivals for the Spring/Summer 22 season, today we introduce: The Military Sweatshirt, by ZUCCa – one of our favourite brands from Tokyo, Japan.

Last week we started receiving some new items, and we couldn’t wait to show you the pieces we picked out for you this season.

Discover The Military Sweatshirt


About the design
A military mood inspires the image of this sweatshirt. The design point is a contrasting horizontal band along the front, which features a snap button pocket on the left side. And placed above the pocket, there is a military green grosgrain stripe. Ribbed round neckline and cuffs. Also, the typical ZUCCa item specification is sewn along the left sleeve.

The Military Sweatshirt - by ZUCCa
The Military Sweatshirt – ZUCCa

About the material
This garment shows a mix of multiple materials. The base is made of a light sweatshirt material in 100% cotton, detailed with a wide front application made of cotton in warp and linen in the weft.

About the colour
A contrasting duo: light grey for the body, which is the main fabric. The band with the pocket above is khaki.

We don’t like labels that define what we can wear because we don’t need a reason to feel entitled to pick out clothes. However, this item is genderless.
Size and fit: oversize for women – true to size for men

How to style The Military Sweatshirt

We decided to start with this garment because you can wear it now. Our styling tips: try layering it over a shirt for a smart-casual outfit. Also, it goes very well with the wide-leg pleated khaki pants. Moreover, you could decorate with tiny brooches the ribbon above the pocket.


Easy-care: this item can be hand-washed at home.
Made in Japan
Body: 100% cotton
Front band material: cotton 80%, linen 20%

The Military Sweatshirt is the perfect example of timeless fashion, a piece you can wear forever. That’s the point of good design and quality.

Please feel free to reach out to us for any further information!

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The Classic Khaki: From Soil to Style

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Evolving from a fashion trend to a timeless basic


Khaki means earth colour. The word khaki comes from Persian ‘khak’, which means soil, and entered the English language through the British Indian Army.

Specifically, the colour khaki was named for the first time in 1848 after the British Army introduced it as a military uniform. Afterwards, it has been widely used for military garments because it provided soldiers some camouflage in war zones.

The colour palette
It is not a single colour: light khaki – khaki – dark khaki – khaki green. So, the modern palette goes from a mix of tan with a bit of yellow to brown blended with green to olive green. And all the variations tend to have a sandy effect.

Khaki – from a trend to a classic


Over time, fashion brought it from military to civilian clothes, where it is mainly considered a smart-casual tone. But, what was a recurring trend became a classic in clothing. Indeed we can affirm it’s a wardrobe staple for us, which we like to propose in various items but in a refined manner.

This colour became a classic because it is usually associated with comfortable silhouettes. But, most of all, it provides certain ease in matching other colours and pieces of clothing. It means that a single garment can offer multiple styling possibilities–from elegant to casual, you don’t even need many pieces. It perfectly completes your capsule wardrobe.

Take this ZUCCa wide-leg pants with front pleating. The waistline along the back is elasticated in order to give extra comfort and a better fit.

khaki pants


You can pair these khaki pants with kitten heels and a black blazer for a formal office outfit. Or, you can pull out a leisure time outfit with a denim blouson and sneakers. We love them with a white shirt and flat sandals!

Whether styled casually or elegantly, the classic khaki remains a cool, versatile, and timeless wardrobe essential. It’s a style choice #formodernhumans

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Accessible All Ages

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Age and fashion: challenging an erroneous belief


Age and fashion: it’s time to challenge outdated beliefs and embrace a world where style knows no age limits. In fact, the representation of different ages in fashion finally had its recognition. You don’t have to hide anymore, in case you ever thought about doing so. Or, perhaps you were waiting for permission to wear waht you love.

But did we really need permission? And, dear brands, do you believe young people can truly afford your expensive clothes?

Take a look at this picture (zoom the bandana print).
We picked this dress from the Spring/ Summer 2015 MM6 – Maison Martin Margiela collection. Not new if we consider the date of its release. But still relevant in terms of the idea the brand promoted, which was fashion-forward.

Age and fashion
MM6 – Maison Martin Margiela Spring/ Summer 2015

Fashion accessible to all ages


The transversal cut of the collection was clear. We ordered it because we loved the concept and felt aligned with it. Also, we personally have that dress in our closet and still wear it. You may be familiar with the notion of timeless fashion, such a discovery. Yes, we’ve always believed that good design was forever.

Around 2022 the concept of fashion without borders such as age, gender, body shape started to be recognised and amplified by fashion brands. But in 2015, it was about being a trailblazer, innovative and creative, by proposing a countercultural message. Now, from pret-a-porter to haute couture, those words and images have flooded fashion communication. So it sounds like something you have to say just to conform.

It’s fascinating to analyze the many labels we place on the boxes we think we belong to—age, gender, body shape, race, and more. The need to fit in, to belong to a specific category, is ever-present.

Yet, when brands highlight labels so often that they all send the same message, authenticity is lost. Eventually it is clear that these labels are a just marketing trend.

Rules are different now. Back then, we had designers, and fashion was meaningful. Now marketers pull the strings. And, in a spasmodic search for identity, we need slogans to frame the emptiness.

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