sustainability

COP30 in Belém: climate promises vs fossil fuel politics

Reading Time: 4 minutes

With 1,600 lobbyists in attendance—outnumbering most nations—the summit’s goals of finance and justice face a critical test


As the second week of the COP30 climate summit begins in Belém, Brazil—in the heart of the Amazon—the stakes are becoming sharper and harder to ignore. The world faces a profound contradiction: the need for urgent, radical action to address record-breaking temperatures collides with the overwhelming presence of the very industry driving the crisis. The initial discussions have set the stage, but the most difficult negotiations now begin.

Against this backdrop of unprecedented lobbyist attendance, delegates are confronting an immense and politically charged agenda. In short, six critical issues will determine if COP30 delivers real change or just repeats empty promises.

The six defining issues of COP30


1. Preventing runaway warming: the 1.5°C lifeline.
The data are stark: current national pledges put the world on track for a catastrophic 2.3–2.5°C of warming. In fact, overshooting the 1.5°C target is now almost certain. The task in Belém is to pressure major emitters into steeper, faster emissions cuts, aiming to make the overshoot as small and as brief as possible. Yet this effort is inevitably complicated by the presence of 1,600 fossil fuel lobbyists. Indeed, their influence risks diluting ambition behind closed doors.

2. Funding climate adaptation: paying for survival.
Developing nations are demanding solutions to the enormous financial gap facing communities already suffering climate-fuelled storms, droughts, and rising seas. COP30 is the deadline for agreeing on a new global finance goal for adaptation. But success means ensuring vulnerable countries can build real resilience. An urgent necessity that sits uneasily alongside the fact that fossil fuel lobbyists outnumber every country delegation except Brazil’s.

3. Unlocking trillion-dollar finance: from pledges to projects.
The central challenge remains converting grand climate finance commitments into actual, accessible flows. A proposed roadmap aims to mobilise $1.3 trillion each year by 2035 for developing countries. Negotiators will now focus on reforming global financial systems, so public funds can leverage private investment. But these over “real money” happen alongside the significant influence of petrostates. Azerbaijan, the UAE, and Egypt—all fossil fuel major producers—hosted the last three summits.

For a deeper look at this dynamic, read our previous analysis: Is it time to give up on the COPs?

4. Scaling creative solutions: beacons of hope.
Despite the political tension, COP30 is also a launchpad for concrete initiatives. Highlights include the Beat the Heat programme for sustainable cooling, the Food Waste Breakthrough to cut methane emissions, and the Tropical Forest Forever Facility, designed to pay countries for preserving forests. These examples offer a glimpse of what coordinated climate action could achieve, if matched by political will.

5. Ensuring a just transition: the Belém action mechanism.
The shift to a green economy must be equitable. In fact major expected outcome is the Belém Action Mechanism for Just Transition, a framework intended to support workers and communities dependent on high-carbon industries through job creation, training, and structural support. This commitment to justice is essential in a process where powerful economic actors dominate.

6. Reigniting the Paris spirit in a “decade of delivery.”
Nearly a decade after the hope of the 2015 Paris Agreement, COP30 aims to recapture that momentum and mark the start of a true “decade of delivery”. The goal is to finally translate lofty pledges into action. Yet that ambition is being tested by the sheer scale of industry involvement, with recent investigations intensifying long-standing concerns about the summit’s integrity.

Final thoughts: a summit at a crossroads


In conclusion, the message from Belém is clear, yet profoundly conflicted. As the second week opens, the technical challenges of emissions cuts, finance, and adaptation are firmly on the table.

However, the real battle for this summit’s outcome will be fought not over the official agenda, but over the unspoken power dynamics in the negotiating rooms. With one in every 25 participants representing the fossil fuel industry—and those delegates outnumbering the combined representation of the ten most climate-vulnerable nations—the question is no longer merely what will be decided, but who is truly deciding it.

Ultimately, the world is watching to see whether COP30 can overcome this contradiction and accelerate genuine action, or whether the so-called “decade of delivery” will once again be co-opted by the forces of delay.

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Greenwashing: The system is designed to fail. It’s time to see clearly

Reading Time: 3 minutes

Our guide to spotting greenwashing — born from witnessing the system’s hijacking — now available in Italian


How can people tell what is truly sustainable — or confidently say: this is greenwashing?

Let’s take one example we’ve just shared: African organisations are accusing a major UN circularity project of unreliable data and a tainted process.
This isn’t just a failure; it’s a hijacking.

But how can we distinguish between genuine initiatives and those that are not?
The core conflict is no longer just about data — it’s about who gets to define circularity and sustainability.

Side-by-side comparison of  'This is Greenwashing' English book cover and 'Questo è Greenwashing' Italian edition book cover, showing the two versions of the guide to spotting false environmental claims.
Questo è greenwashing – This is Greenwashing

Greenwashing: A system designed to fail


When fast-fashion entities help set the rules for a UN process meant to regulate them, the outcome is predictable: a system designed to fail.
In other words, a system that protects overproduction and waste under the guise of sustainability.

This is greenwashing at the highest level — the green fog at its thickest — designed to confuse us into compliance while the real work of change is undermined.

And this is precisely why we wrote This is Greenwashing.

This eBook goes beyond spotting a fake “eco-friendly” label.
It’s a guide to understanding the systemic lies that corrupts projects like the UNEP’s. It equips you with tools to see through the green fog created by the very systems meant to protect us.

We wrote it because when regulation fails — or is hijacked — awareness becomes our strongest line of defence.

In a world where the credibility of global environmental governance hangs in the balance, we must equip ourselves with the power to see clearly, demand better, and stop being manipulated.

This is Greenwashing – Now available in Italian


🌍 Now available in Italian: Your guide to seeing through the green fog
We are proud to launch This Is Greenwashing in Italian.

This guide will help you:
✔ Decode the jargon and spot lies at a glance
✔ Understand the tactics used not just by brands, but by entire systems to appear “green”
✔ Arm yourself with practical knowledge to make informed choices

In a system designed to fail, knowledge isn’t just power — it’s resistance.

📘 🇮🇹 Get your Italian eBook here: books2read.com/u/mYJ8lP
📘 🇬🇧 Get your English eBook here: https://books2read.com/u/bpgxOX

📣 Please help spread the word by leaving a review — it makes all the difference.

“This is greenwashing’s greatest crime: distracting us with false solutions as the planet burns.”

Spot the lies. Demand better.

P.S. Share this with anyone who questions the ‘sustainable’ façade. It’s time we clear the green fog, together.

 🌿 Now available as an eBook — the print version will follow.

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This is Greenwashing: Seeing clearly in a world of green fog

Reading Time: 2 minutes

A guide to protecting yourself from false sustainability claims: Spot the lies, demand better


In a world of green fog, we’re surrounded by claims like “eco-friendly,” “carbon neutral,” and “sustainable.”
Sound familiar?

These buzzwords are everywhere, but how many of them are actually true?

Have you ever felt uneasy after buying a product labelled sustainable or eco? You’re not alone.
If you’ve ever felt misled by so-called green marketing, so have we. 
After years of watching brands twist language to appear greener than they are, we decided to write something clear, honest, and useful.

Seeing clearly in a world of green fog: Book cover of This is Greenwashing by Rosita and Cristina Cigliola. The design features bold, minimalist typography with green, pink, and white tones on a black background, highlighting themes of sustainability and deception. 'This is' appears in green; the words 'green', 'eco-friendly', 'conscious', and 'sustainable' are in pink but crossed out; and 'greenwashing' is in green. The subtitle and authors’ names are in white, standing out against the dark base.
This is Greenwashing: our e-book is out now!

Why this book exists


This Is Greenwashing isn’t a textbook.
It’s a guide born from frustration — and from a deep desire to empower.

“The most environmentally sustainable product is the one that never gets made.”

We’re Rosita and Cristina Cigliola, sisters with nearly 30 years in the fashion industry. We’ve seen greenwashing up close — how it misleads consumers and delays real change.

In recent years, especially after the pandemic, we’ve watched companies slap vague eco-labels on products while businesses carried on as usual. Greenwashing keeps consumers confused, compliant, and complicit in a broken system.

This e-book reveals the tactics behind the buzzwords. It helps you recognise what’s real and what’s not. You’ll learn how to decode vague claims, ask the right questions, and stop being manipulated by marketing.
Because when regulation fails, awareness becomes our strongest line of defence.

The bottom line: In a world of green fog, awareness is power


We wrote This Is Greenwashing to:

✔ Expose the tricks brands use to manipulate you
✔ Decode the jargon so you can spot lies at a glance
✔ Give you practical tools to make informed choices—no PhD required

In a world of green fog, knowledge is crucial. Awareness is power.
The more you know, the harder it is for companies to fool you.
And right now—with regulators stepping back and failing to protect us—we need that power more than ever.

📘 Get your e-book here — at your favourite digital store:  https://books2read.com/u/bpgxOX

📣 And if it helps, please leave a review — it truly means a lot.

“This is greenwashing’s greatest crime: distracting us with false solutions as the planet burns.”

Spot the lies. Demand better.

P.S. Share this with someone who’s ever asked: “But is this actually sustainable?”  🌍

🇮🇹 Versione italiana in arrivo — stay tuned!

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Is It Time to Give Up On The COPs?

Reading Time: 3 minutes

COP29 in Azerbaijan: oil and corruption for climate change


Is it time to give up on the COPs? Perhaps we need to question the relevance of these events altogether. This year, COP29 is being held in Azerbaijan – a petro-state notorious for corruption, where its CEO was secretly filmed while making gas and oil deals. 

But is this the climate action platform the world needs? Or is it a glaring sign of systemic failure?

“It’s unacceptable that a country that depends upon oil and doesn’t respect human rights is hosting COP29” – declared Greta Thunberg, who boycotted the event.

COP29 – Azerbaijan


The annual climate conference has sparked fierce criticism. In a divisive address, Azerbaijan’s president declared oil to be a “gift of God.” Meanwhile, with Trump’s recent election victory, there is growing concern that the climate emergency could vanish from the global agenda entirely.

Rupert Read, leader of The Climate Majority Project, reflected on the unfolding debacle: “The news that the head of COP was using COP to make gas deals is hardly even a surprise.”

This revelation underscores the troubling state of an institution increasingly out of step with its mission. However, Read sees a potential upside: growing scepticism around COP could catalyze the creation of meaningful alternatives. “What we need are coalitions of the willing – countries genuinely committed to action. COP was designed to fail.”

With the 1.5°C target now out of reach, the narrative must shift. Pretending that decarbonization alone will suffice is no longer viable. Instead, the focus must pivot to transformative and strategic adaptation. “In this context, adaptation, preparedness, and resilience-building aren’t optional – they are pivotal. These measures will determine whether humanity survives, let alone flourishes,” says Read.

Is it time to give up?


The future of the climate movement won’t hinge on a singular solution but rather a multiplicity of efforts. “The next big thing will be lots of things” – Read explains on his website. “It will emerge from millions of people with diverse backgrounds, talents, and needs, each finding their own part to play in something much, much larger. We could never actually construct such a movement. We can only do everything we can to make sure it happens.”

In conclusion, can these events still become platforms for real change, or is it time to move beyond? Is it time to give up on the COPs entirely?

Yes… it may sound rhetorical.


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Stefano Pilati and The Fashion Compromise

Reading Time: 3 minutes

Integrity or selling out to make a living in the fashion industry?


Stefano Pilati and his recent fashion compromise with Zara has generated significant buzz. However, this collaboration raises questions about selling out in the pursuit of profit. Let’s delve into the rationale behind this move and explore the broader dynamics of the fashion industry that often drive such decisions.

Niche fashion vs mass fashion


It’s important to distinguish between designing clothes for a limited niche and creating for the masses. In the first scenario, the designer gains prestige and glamour, ascending to the status of fashion’s elite. In the latter, the focus shifts to generating significantly more profit. There’s little reason for a renowned designer to collaborate with large fast fashion conglomerates. Except for the money. Especially when it involves a giant that, as the NGO Earthsight has revealed, contributes to the devastation of the Amazon.

Historically, designing for a niche market brought status but limited financial success. But in times of permacrisis, this becomes even more challenging as the niche shrinks, making the work less financially rewarding. It’s through this lens that we can interpret Stefano Pilati’s decision.

According to the launch statement from the Spanish giant, this capsule collection aims to embody a modern vision of dressing, promoting freedom of expression at its peak.

Of course for Zara, this is likely a winning formula: pair a renowned designer with a top model like Gisele Bündchen, styled in a chic Monica Vitti look, and bring in an iconic photographer like Steven Meisel to capture it all in a striking black-and-white campaign. And voilà! The result is a powerful image.

However, the conversation on social media revolves around a simple ‘do you like it or not’ debate, missing the deeper issues entirely. That’s not the point. What about the designer’s integrity? His consistency? Staying true to his vision? What about the respect for his audience and the trust built over time?

On a larger scale, how can people continue to trust an industry that sends such contradictory messages? A fashion industry that, in the pursuit of profit, is even willing to contribute to the devastation of the Amazon?

Integrity or compromise?


Yes, we get it. Making a living in today’s world is harder than ever. Even the TV news reminds us that having a job no longer guarantees a decent life. It’s unsettling, isn’t it? So, we can understand Mr. Stefano Pilati and his compromise with fast fashion.

But, the freedom of expression – as the partnership promotes – only holds meaning when it aligns with the reality around us, such as respecting workers’ rights and safeguarding natural resources.

And so, in response to the question of integrity or selling out to make a living: Can you think of any valid argument that justifies the morality of exploiting labour and destroying the Amazon rainforest?


🖤 Dive into our latest post, and don’t hesitate to reach out. You can comment here below (just register first), or drop us an email or WhatsApp. We’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. 

Let’s start a conversation!  

#formodernhumans

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