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Venice Film Festival

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Reading Time: 2 minutes

Characters in search of an author


It seems the Venice Film Festival has become more of a destination for fashion influencers and aspiring socialites rather than a place for actors and true movie experts.

While the films themselves are still relevant, it is clear that the fluff associated with the festival has taken centre stage, attracting many characters in search of an author.
Who are they? People whose purpose is to get attention, pray to get some shots, which promptly pass through some filters. Then they share on social media. So, they accomplish their intent: show the world how beautiful and fantastic they are.
Who knows what words Pirandello would have found to depict them?

Current trends at Venice Film Festival


However, some call it fashion, as the image and outfits represent modern trends. But the sense of style you can read through their clothes as their behaviour is very questionable.
Clothes do not wrap with elegance and style but uncover begging attention. Puffy and smooth faces, which get bigger and bigger, all looking the same, tell more stories of plastic surgery than movie plots. Faces have never been so scary. By the way, there was a reason why Jane Birkin was an icon, but no one reflects on why.

As a side effect of social media, people with immense egos multiplied. Indeed, these characters in search of an author are trending in all the events, wherever they can get a platform to show themselves to the world.
In fact, because of social media, celebrity culture has shifted the focus away from the artistry of filmmaking and actors to empty personalities having nothing to do with it. But that, on a larger perspective, is happening in every field.

Wouldn’t it be nice to shift the focus back to movies at the Venice Film Festival? A sense of elegance and dreamy atmosphere, actors and people contributing to the industry, just accomplishing the purpose of celebrating cinema in all its forms. Not the fluff.

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Delicate Erosion: Meagratia SS24 Collection

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Inspiration from Rakuten Fashion Week


In search of inspiration for the SS24 season, from the Rakuten Fashion Week, which just took place in Tokyo, we share the Meagratia collection film “Delicate erosion.”

Meagratia is a Japanese brand, and Takafumi Sekine is the designer. What do we expect from Tokyo? Creativity, unconventional design, uniqueness.

On a side note, we still divide collections into seasons for pure convention. In other words, it’s just to give a sense of order. However, we usually select meaningful pieces with a timeless aesthetic. Good design and quality last forever. Also, we tend to pick many seasonless garments: pieces that, with a layering style, work almost throughout the year.

We love the Meagratia brand and find his work interesting for its subtle sense of style and meticulous detailing. Also, the designer’s passionate research of vintage pieces made modern through skilled design work represents a labour of love for fashion. Definitely not for the mass market; it’s for those who appreciate uniqueness.

Delicate erosion – Meagratia SS24 collection film


His unconventional, personal language emerges in his collection films, season after season. And so, we invite you to see “Delicate erosion” Meagratia SS24 collection film here:

As you can see, getting some inspiration from the Meagratia SS24 collection film, the colour palette is delicate but intense. Fabrics are textured or printed but easy to wear. And the design elements are so unique they beautifully stand out. Another great point is the genderless approach, which makes the collection contemporary and transversal. Indeed, all of these elements come together to create a sensory experience that evokes feelings of elegance, sophistication, and timeless beauty.

Meagratia’s designs are the perfect style choice #formodernhumans
Always keep in mind that you don’t need more; you need only the right pieces. Which means less but much better quality.

Get in touch with us wherever you are! We will show you only the most unique pieces worth buying.

Last reminder:
Worldwide shipping is available!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

WhatsApp us directly from here!

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Secondhand And Fashion Resale

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Circularity or marketing trick?


Driven by the popularity of secondhand, the fashion resale market is growing strongly, not only for luxury brands but mass-market brands, too.

“The explosion of cheap, mass-market brands over the last two decades has meant the secondhand market is now awash with polyester party dresses and synthetic sweaters.” via Business Of Fashion.

As a matter of fact, “I’m searching for a little something” – is still the NR 1 customers’ request. In other words, it means a low-priced, easy-to-purchase, easy-to-get-rid-of piece of clothing. Though we don’t sell that product, we often hear that request. That’s what people want! Sadly, the attractive price for clothes is now a burden we all pay. In fact, clothes end up in landfills, where trillions of “little things” are towering, polluting lands and seas. So, you may wonder, was it really so convenient?

Since our wardrobes are packed with clothing, reselling is a way to clean them out. Of course, donating, too, helps.

Secondhand and fashion resale: pros and cons


From the perspective of circularity, reselling represents a valuable opportunity. First, it prevents clothes from ending up in the garbage bin, giving them a longer life. Second, it makes luxury brands accessible.

But, in the case of fast fashion, there’s a big issue with reselling: mass-market brands use circularity to greenwash. Indeed, the fact that fast-fashion brands push people to resell their clothing is a marketing trick. They do it to sell more fast-fashion items. Reselling fast fashion to purchase more fast fashion is pure madness. Instead of limiting the problem, brands make it bigger by feeding the system.

Secondhand and fashion resale make sense for quality products, as clothing made to last deserves a second life, though brands should control production anyway. But it is dangerous with fast fashion. In fact, we’d better avoid producing new garbage at all, which would be the ultimate solution to fashion waste.

How do you make a positive impact? Don’t buy fast fashion. Buy less, far much less, buy better!

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The Real Slow Living

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Reading Time: 3 minutes

Where can we experience it?


The concept of slow living has become quite popular lately. There’s an inspiring book on the subject: In praise of slow, by Carl Honoré. Though pushed aside from contemporary society, there was a time when it was part of Italian culture.

Indeed, our holiday in Basilicata (Southern Italy) reminded us of the values connected to slowness. Moving at a slower pace. Connected to nature and in sync with its timing. Savouring a quiet environment. Having a mindful approach to life, nature and things we need. We enjoyed it and found it beneficial for the mind and the soul.

Slow living in Basilicata


Do you really want to understand slow living? Then, go to Basilicata, and you will find out how it is integrated into their daily lives. People do not hurry. Running errands is not hectic. For instance, they wait for their turn at the baker. Even if there is a queue, nobody complains. No honking if someone stops the car in the middle of the road to ask for information. And if anyone honks, it is just to say hello! Because there, they salute everyone. Also, they sit ‘al fresco’ to enjoy some fresh air late afternoon or evening.

With production plants based in northern areas, people had to move to those places to find a job, leaving the south to abandonment. And it’s been easy in big towns to get sucked by what was supposed to be the right thing to do, becoming cogs of a relentless money-driven society that wants us to be productive day and night.

Slow: the South way


However, a comment made us reflect. During our holiday we met a woman coming from Northern Britain. We asked why she had chosen Marina di Pisticci for her holiday and if she had relatives there or what. And she said: “I was looking for a place that had no influence from the northern side. So we came here, to find the real Italy. It’s a quiet place and we fell in love with it.”

So, the more you go south, the more you can experience slow living. No influence from the north is the case for Basilicata. Indeed, the region tends to be disconnected from the rest of Italy. Viability from town to town is not well developed. A sense of isolation prevails, which makes it fascinating.

Slow living & big towns


Indeed, this woman truly offered a good insight. Northern areas are not the place for a slow lifestyle. Whatever your vision is, Milano, Paris, or London aren’t the place for slowness. So, for people like us living in big towns, it’s about reconsidering our values, priorities and lifestyle.

To make changes in your life, start getting rid of the sense of urgency typical of big towns. Remind yourself there is nothing to chase after. Take deep breaths, appreciate slowness and savour every moment.

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Pasolini On Modern Lifestyle

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Inspiration #formodernhumans


In an open letter to the President of the Italian Republic on “Il Corriere della Sera” – Thursday 4, September 1975 – Pier Paolo Pasolini had written a critique on modern lifestyle. Specifically, it’s about Italian politics, but the picture he traced of mass society is clear.

It touches on the topic of summer holidays to show the reality of Italy around the 70s. This cross-section highlights the change Italy faced, making you feel the craziness of what was happening. So, Pasolini explains a vision of the world that fascinated us. Which we have welcomed, accepted, and, therefore, contributed to prosper.

Although it is about Italy, we can find commonalities in many other countries. Indeed, it is worth reading to understand modern lifestyle and how to change it for the better.

Pasolini’s words on modern lifestyle


Here is an excerpt:

“I saw them, I saw them in crowds on August 15th. They were images of the most insolent frenzy, and they put such a commitment to having fun at all costs that they seemed in a state of ‘raptus’: it was difficult not to consider them contemptible or, in any case, consciously unconscious.
They have been deceived, mocked. A sudden and violent reversal (as regards Italy) of the method of production destroyed all their ‘particular’ and ‘real’ previous works, changing their form and their behaviour: and the new existential, purely pragmatic, values of the ‘welfare’ have taken away all dignity from them. But that was not enough: after being made monstrous (puppets guided by a ‘new’ hand, and therefore almost gone wild), well-being, the cause of their monstrosity, ceases to exist, while the puppet dance continues.”
(source)

So, Pasolini offered a bitter insight into the modern lifestyle and mass society. Call it welfare or progress. An illusion of richness and well-being, which is fake. In fact, the cost of this illusory prosperity and what it leaves behind is out of control. How many people cannot afford to satisfy basic needs? And what about the environmental devastation? Is it real progress?

Yet, we let it happen. This is our modern lifestyle. And to use Pasolini’s words, we are consciously unconscious. Now, isn’t it time to become fully conscious?

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