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The Boyfriend Suit

Genderless Fashion #formodernhumans

Today, we introduce The Boyfriend Suit by art259 design, new in this season at suite123 Milano boutique.

In a world of mainstream fashion that feels overcrowded and noisy, we find solace in selecting garments from brands that prioritise meaningful design over unnecessary frills. Indeed, art259 design is a made-in-Italy niche fashion brand renowned for its avant-garde creations. The two pieces we’re showcasing today embody a timeless, genderless aesthetic, reflecting the brand’s commitment to enduring style.

Crafted from high-quality materials, these garments, designed to be worn across seasons, ensure versatility and longevity in your wardrobe.

Discover The Boyfriend Suit

About the design
The Boyfriend Blazer in lightweight wool features a tailored mannish cut with a two-button closure. Two flap pockets and one welt pocket on the chest. Also, a partial lining with two internal pockets. The modern, oversized fit ensures both style and comfort.
The Boyfriend Pants are tailored trousers in lightweight wool, wide legs with a front pleat and a voluminous silhouette softly falling on the body. Button closure, two side pockets, and one back pocket, combining practicality with style.

the boyfriend suit by art259 design

About the material
Lightweight, fresh and versatile material you can wear throughout the year.
100% virgin wool

About the colour
Sugar paper, a delicate powder blue hue – stylish and easy to match.

Laundry
Wash by hand in cold water. Easy care product.

Styling tips
The Boyfriend Suit comprises two pieces that harmonise seamlessly. Yet, their adaptable design permits separate wear, presenting timeless and sophisticated essentials. Whether for professional settings, formal, or evening events, these pieces endure beyond trends, destined to become wardrobe staples for life.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call.

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via WhatsApp

👉 Get yours directly from here!

The Boyfriend Suit Read More »

Top Brands vs Fast Fashion

Searching for Value in an Oversaturated Fashion Industry

In a world where fashion has become synonymous with rapid turnover and mass production, the line between top brands vs fast fashion is blurred. But, in this oversaturated market, where can we find value?

Top brands and fast fashion are two faces of the same coin. Indeed, they offer the same worldview, just for different pockets. The reason is quite simple: by operating within the economic framework of capitalism, fashion has become a matter of stock exchange more than creativity. In fact, it has shifted its focus from creativity and innovation to financial transactions. Transforming itself into a game of numbers, budgets and unsustainable growth.

Over the last two decades, top brands pursued the logic of perpetual renewal, a characteristic of fast fashion brands. Consequently, overproduction has spiraled out of control, leading to the evident consequences we witness today. And blurring the line between the two segments.

Fast fashion unsustainable & unethical

Fast fashion is unsustainable and unethical. It capitalises on a business model that disregards environmental impacts and exploits individuals, perpetuating modern-day slavery. While it offers the latest trends and affordable prices, this exploitative approach comes at a significant cost to both people and the planet.

Top brands & luxury products

Interestingly, the narrative surrounding top brands isn’t all about substance. By following fast fashion timing and constant renewal of their products, top brands have stopped offering value. In fact, expensive doesn’t always correspond to a higher quality. Specifically, the correlation between exorbitant prices and superior quality is not guaranteed. Luxury products, often draped in prestigious branding, can often be nothing more than low-quality items benefitting from their labels’ reputation. Easy to sell right because of the brand. Quality is an illusion crafted by marketing.

In short, fast fashion results in poor quality, disposable items, and exploitative production systems. But, by following the same exploitative system, luxury clothing does not equate to superior quality.

A beacon of style: niche fashion

Among this very crowded fashion panorama, can we still find meaningful products?

In this labyrinth of fashion excess, there’s a beacon of hope: niche fashion. Within the cluttered panorama of mainstream brands and fast fashion giants, niche fashion emerges as a ray of authenticity through meaningful garments.

Niche fashion, unlike its mass-produced counterparts, operates on a different wavelength. It focuses on craftsmanship and uniqueness. By valuing quality over quantity, these brands avoid the pitfalls of overproduction and unethical practices.

These brands pride themselves on transparency, showcasing the stories behind their products, the sourcing of materials, and the artisans behind the scenes. In a world inundated with generic trends, niche fashion stands tall, offering individuals the chance to express themselves authentically through their clothing choices.

Most importantly, these brands contribute to a shift in consumer mentality. They advocate for conscious consumption, encouraging individuals to invest in fewer, higher-quality pieces that align with their values rather than succumbing to fleeting trends.

As consumers, it’s crucial to reevaluate our relationship with fashion. The power lies in our choices. Supporting niche fashion means endorsing a more sustainable, ethical, and genuine approach to style.

Within the fashion industry, navigating through the competing narratives of fast fashion vs top brands, our pursuit of value and meaning directs us towards niche fashion. In this space, we uncover a deeper connection between the garments we choose, the stories they tell, and their impact on our world.

Top Brands vs Fast Fashion Read More »

The Teddy Blouson

Genderless Fashion #formodernhumans

Today, we introduce The Teddy Blouson by GoodNeighbors Shirts – from Tokyo, Japan.

We love seeking out unique garments. Specifically, clothes that encapsulate values such as good design and quality. Also, a timeless, comfortable and genderless aesthetic. So, starting from that, we put together our sections #formodernhumans

Frequently, Japanese designers match our view of style. However, we select clothes you can’t find everywhere.

Discover The Teddy Blouson

About the design
This blouson features details usually associated with shirts but integrated into the jacket design. Oversized silhouette with dropped shoulders, two maxi front pockets, stand-up collar, and snap button closure. Elasticated cuffs. Unlined but warm. Also, a pocketable and portable band on the back, inspired by the obi, the kimono belt. It comes with snap buttons. So, it is attachable or detachable to your liking.

The Teddy Blouson


About the material
It is made of two materials: a fur-like for the main body, plus a plain one. Even though it is unlined, it is soft and warm.
76% poly – 24% acrylic

About the colour
Natural: its hue exudes warmth with a blend of creamy beige and soft tan, embracing a neutral palette that harmonises effortlessly with any outfit. Contrasting detachable yellow band along the back.

Laundry
Easy care: machine wash, 30 degrees.

Styling tips
The Teddy Blouson is a beautiful addition to your wardrobe. The silhouette is comfortable. Therefore, it allows a proper layering style, adding up garments depending on the weather. Also, the tone is easy to match with any other colour.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call.

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

The Teddy Blouson Read More »

The Noel Shirt

Contemporary fashion #formodernhumans

Today, we introduce The Noel Shirt by GoodNeighbors Shirts – from our Japanese fashion selection.

Music and art inspire the GoodNeighbors Shirts collections. Indeed, by playing with functional and stylish details, its 7-day shirt concept is contemporary and perfectly suitable to a modern lifestyle. 

Skilled hands of craftsmen take care of the tailoring process in downtown Tokyo. And a special attention on reducing the use of fossil fuels limits its environmental impact.

Garment values: timelessseasonlessgenderlesscomfortable, easy-care.

Discover The Noel Shirt

About the design
Noel is a well-tailored regular collar shirt with a wide silhouette. In addition, one front open pocket and one side slip pocket. The shoulders are comfortable, and the trapeze line slightly widens towards the hem. Specifically, this unisex shirt is made with delicate stitch work using 90 and 20 stitches. Also, there’s a pocketable and portable band on the back with snap buttons, which is attachable or detachable to your liking. Takase shell button front closure. These shell buttons are the byproduct of the food manufacturing process, which otherwise would be wasted, making them sustainable.

The Noel Shirt

About the material
100% cotton. The firm, highly textured fabric is a comfortable, wide fabric that resembles hotel sheets. 

About the colour
Dark Gray, with a detachable yellow band on the back. 

Laundry
Easy care. Wash by hand.

Styling tips
The Noel Shirt is a refined addition to your workwear outfits. Pair it with black trousers for a formal occasion. Or dress it down with jeans for a casual one. Also, we like overlapping two shirts. By the way, seasonless clothes are a great sustainable choice, so match this shirt with your clothes and wear it all year round.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call. 

International Shipping available!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

The Noel Shirt Read More »

Queuing and luxury

Does waiting in line at fashion stores have anything to do with luxury?

Let’s reflect on queuing and luxury. Imran Amed of “Business of Fashion” has recently opened the debate on long lines outside top retailers and whether they are a valid means to convey luxury.

In fact, it’s even hard to get inside some fashion stores. But while the masses seem attracted by that, some people don’t buy it. Precisely, Imran Amed titled: “Queuing is not a luxury experience” and invites brands to rethink their strategies.

Of course, we agree with Imran Amed. Queuing outside top fashion retailers has nothing to do with luxury. Such a waste of time is pointless and makes no sense in relation to spending a lot of money.

What is luxury?

First and foremost, luxury is about exclusive designs made in limited numbers and not mass-produced items. Since all top brands produce their garments in huge quantities, they stopped making luxury long ago. Also, all high-end brands are so overexposed you can see them everywhere, which collides with the idea of luxury itself.
But why do retailers still have long lines if it does not convey luxury? It’s a marketing gimmick to get attention from newbies and mass consumers.

What are the characteristics of a true luxury shopping experience?

Quality, exclusivity, personalised service, privacy.
Specifically, when it comes to service, true luxury is when you avoid crowds. We so much believe in this concept that, about five years ago, we changed our business model. Indeed, we shifted from a physical boutique with a wide selection to a web fashion boutique providing a precise niche selection. Because we don’t need more, we need less (much less) but better. That is through a private shopping service.

suite123 – private shopping experience #formodernhumans

What does it mean? Feeling the need for something more intimate, we thought about offering a personalised shopping experience based on private appointments. In other words, you receive a unique selection made for you and delivered to you (to your home or office).

Perhaps this concept is not for everyone, but that’s the point of luxury.
Luxury is private, and it means avoiding crowds. No waiting in line, no wasting time. Indeed, queuing is not luxury!

We would not queue for no reason at all! What about you? Are you willing to wait in line to get into a luxury shop?

Queuing and luxury Read More »