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Where do we truly find value in fashion?

Searching for meaningful garments is our way of addressing the pressing value-for-money question. After decades of working in fashion – long enough to witness countless shifts – we’ve observed a troubling trend.

The industry, once a celebration of creativity and craftsmanship, has transformed into a machine driven by greed, financial gain, and unsustainable growth. But this shift has diluted the meaning behind what we wear, prioritizing quantity over quality and fleeting trends over timeless design.

Yet, meaningful fashion still exists. It resides in thoughtful design, ethical production, and the emotional connection we form with well-crafted pieces. Season after season, our research focuses on finding value.

We discover it by exploring international independent designers who create exceptional designs with fine-quality materials. In fact, they produce in limited quantities, respecting both the people they work with and the planet. Also, we connect with these fashion brands, engage in conversations, and receive colour swatches to feel the materials and assess the quality of what we select.

Meaningful garments: embracing craft, care, and longevity

The garments we curate go beyond trends. Specifically, they are versatile, timeless, and transcend age and gender. Each piece is worth the investment, encapsulating good design, durability, and quality materials. Crafted with care by skilled hands, they are made to last. Importantly, they are produced in small quantities, reinforcing a sustainable approach.

These garments are not just products; they are stories woven with intention and care.

Buy less, buy better

Our curation appeals to shoppers willing to pay more for true quality. These consumers may not prioritise the prestige of a designer logo because they are confident in their choices. Instead, they value clothing and accessories made to last. And so, they don’t need more; they need less, but better.

Conclusion

By choosing meaning over mindless consumption, we reclaim the intrinsic value of clothing and contribute to a more sustainable and equitable future for fashion. It’s not about finding cheaper prices – it’s about recognising the worth of well-made pieces that endure.

Ultimately, the true value in fashion lies in garments that honour their makers, respect the planet and enrich our lives as enduring pieces of our own stories.

🖤 We’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. 

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Let’s start a conversation!

#formodernhumans