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Embracing the new generation of creatives #formodernhumans

Exploring the narratives behind brands is our passion, so we were thrilled to have a conversation with Filippo, co-designer of Miaoran–an innovative brand blending contemporary craftsmanship with both Chinese and Italian influences.

White Milano, on February 24, ten years after their first White, offered a way to reconnect with a wider audience. In fact, there we met both team members, the new generation of creatives. We had the chance to explore the FW24 collection
And so, recently, we visited Miaoran’s Milano showroom to immerse ourselves into their world, ready for an engaging dialogue.

In order to understand the origins of Miaoran, we trace back to the early experiences and inspirations that led to its inception.

Miaoran – The interview

• How was the Miaoran brand born?
Miao Ran was born in China in 1987; he moved to Milan in 2008 to pursue a three-year course in Fashion Design at the Politecnico and the Carlo Secoli Institute, where he specialised in pattern making, knitwear development, and draping techniques. In 2013, he attended the Master’s program in Fashion Design at NABA. Then, in 2014, he launched his namesake brand. In 2015, Vogue Italia selected him for the “Who is on Next?” contest, receiving the menswear award. In June 2016, Armani selected him to showcase at the Armani Theater. As the first Asian brand endorsed by Armani, it garners attention from international clientele.

Collaboration lies at the heart of Miaoran’s creative process.
• How did your collaboration come about?
After the Armani Theater, Miao opened a large space in Milan. I met him in 2018 but joined the company in 2019/20, during the full lockdown period. There was a beautiful synergy between us, which led to a natural fusion of our visions. We are two dreamers: one with wild ideas and the other more pragmatic. Stylistically, we complement each other. In 2022, I became an official partner as we sought to navigate through the challenges of the pandemic. At that time, the collection was quite extensive.

• How could you overcome that?
It was truly devastating. Due to the pandemic, Miao couldn’t return to Italy for nearly two years. On January 23, he arrived with eight suitcases filled with samples! To adapt, we organised a presentation in our showroom, inviting real people—friends, family, and NABA students (where I teach). During the event, we photographed the lookbook featuring individuals from our community. The response was successful, and we began working again. However, the key to our success was embracing change. So, we closed the big showroom and relocated to a smaller one. Also, we revised our approach to the collection to avoid waste. Now, it is a smaller and better thought-out collection: a total look that gives the possibility to mix and match with other pieces.

• What is your idea of fashion design?
We are all pattern makers, emphasising the importance of a perfect fit and a fondness for textured fabrics. We approach design with a unique perspective: clothing is the home of the body, and we like to design it by looking at it upside down with life. However, the idea is to blur the differences between men and women, making it open to all genders. Garments have been deconstructed and reinterpreted. After two years of development, combining the sewing techniques of men’s and womenswear, we achieved a flawless unisex fit, believing that fashion transcends gender boundaries.

• What’s your focus?
Our focus lies in outerwear: blazers and coats are the key pieces capable of transforming one’s wardrobe. Indispensable essentials that must not be missing. However, our approach isn’t driven by fleeting trends to please the masses. Instead, we create beautiful pieces that can elevate any outfit for individuals who value fashion as an art form and seek to elevate their style effortlessly.

• What do you think about sustainability?
Once I said to my students: sustainability in fashion is fake news. Of course, sustainability is a matter of conscience. So, let’s stop producing so many pieces! We produce only on an order basis, with no warehouse, and no stock. Everything is more optimised.

• How do you see social media?
Social media takes away freedom; don’t give it. It’s all fake. Today in Milan, the “fashion capital,” but also in other cities, the meaning of fashion is decreasing. Fashion is meant for self-expression and creativity, yet everyone wears the same trends and brands. Because of social media more and more people are becoming spectators rather than being in the present and embracing personality. Therefore, we decided to offer different content. We shifted from modelling and perfection to educational aspects about craftsmanship, explanations about materials, and sewing techniques.

In conclusion, our conversation with Miaoran unveils not just a brand, but a philosophy—a dedication to innovation, authenticity, and timeless elegance. Miaoran is a brand of fashion brilliance, eclectic, and with a unique design ethos. Not the old guard who only see themselves, Miao and Filippo are adorable guys, open and humble. We are confident our conversation is the starting point for future engagements and collaborations.

Stay tuned to discover their unique designs #formodernhumans