Our Fashion Story Beyond the Beaten Path
Our stance at suite123 is a quiet act of rebellion against the fashion industry’s dominant business model.
The fashion system relies on relentless overproduction and manipulative marketing strategies. Despite mounting evidence of the industry’s devastation on the environment and despite the unmeasurable fashion waste, brands keep making large quantities of new clothes. And shops continue to order endless varieties of clothing from these brands. Likewise, people keep purchasing and discarding clothes. Nothing ever changes. The only thing that changes is labels. Now, garments are labeled as sustainable just to play with illusion.
Fashion rebellion #formodernhumans
So, at suite123, we rebel against corporations that talk the talk but fail to walk the walk.
And we rebel against the masses who follow the carnival barkers blindly, contributing to perpetuating a system that exploits workers. This system, in turn, depletes the masses’ rights, yet they refuse to see it. In fact, despite the information available, most people ignore it and keep supporting the very brands exploiting people and the planet.
We are not a big corporation. On the contrary, we are a tiny independent boutique that operates on a private shopping pattern. An experiment outside the norm in the fashion universe.
Thoughtful design, independent creators, limited productions
Our rebellion lies in endorsing thoughtful design, independent creators, and advocating for limited productions. Also, educating people and encouraging the choice of a select few quality pieces over mindless accumulation. In other words, we advocate for limited quantities of quality garments for a tiny niche of individuals who are free thinkers.
For the new year, our dedication persists in seeking creativity, good design and quality to curate a limited selection that encapsulates true essence. It’s about less, much less, but better. No gimmicks, no endless arrays of clothing, and no false claims of sustainability. Also, no carnival barkers to fill you with pointless stuff. Instead, a meticulous curation of meaningful garments, unwavering in its value.
Rather than conforming to a fashion system that screams, we thrive in quiet working. Being aware of how our model is somewhat revolutionary in an industry flattened by business logic, we persist with our quiet act of rebellion.
In a world of fashion noise, we choose the quiet revolution of mindful curation and quality over quantity.
We invite you to join us on this journey!