gooddesign

The Lambswool Sweater

November, temperatures are cooling down, and it’s time to introduce our new arrivals. A limited number of pieces selected with specific attention to quality and design, aiming to build a capsule wardrobe of timeless clothing. Indeed, that is the essence of a sustainable style.

Wool sweaters, with their masculine image and warm feel, represent a fascinating clothing item. The timeless identity is intrinsic and well represented by a good design choice.

We picked out this sweater from Zucca – we appreciate the meticulous sense of design that identifies Japanese designers. Details are many but always mixed with a good balance and unusual proportions.

This pull is both classic and modern at the same time. In fact, it is a modern revisitation of a classic piece. Nevertheless, you will never get tired of wearing it.

Discover The Lambswool Sweater

The Lambswool Sweater by Zucca
The Lambswool Sweater – ZUCCa

The material is soft lambswool – made in Japan.
The colour: a blueish green. A unique hue to enhance your wardrobe.

The design point: sophisticated but easy to wear.
It is oversized and has a voluminous feel, but its short length makes it look neat.
It features a ribbed round neckline, cuffs and hemline. And ribbed details along the sleeves too. Moreover, two crossing ribs point to the front and back of the garment.
The hemline is asymmetric, meaning that the front side is shorter than the back.
Two side slits give extra comfort to the movement of your body.

You will have no problem coordinating this item with the garments you already have.
The knit, which is a modern arrangement of the basic shape, goes well with any bottom. From elegant outfits to casual styles, you’ll make multiple combinations. Try it over a dress too, or pair it with jeans for a cool everyday style.

Think twice before you buy. More is not the answer, nor is disposable fashion.
Quality over quantity is the way, a value we embrace and want to share with you.

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See the difference

Being able to see the difference is a way of speaking the same language.

Simplicity goes to the essential. And the essential reveals the real quality.
When design lacks, simplicity is reflected poorly.

Take a basic top, with an essential and clean shape.
Can you see the difference with a garment that apparently looks similar?
Touch it. Can you feel the material?
Wear both. Do you get a sense of the fit?
Can you feel the quality?

Those who are aligned and share our values don’t need many explanations. Indeed, they instantly get the message. We speak the same language. Furthermore, it’s a matter of trust. Indeed, we only select what makes sense.

The ones who are curious sometimes need time to get in. At least, they search for more information. And that point of communication opens a door.

Those who don’t see any difference from one item to another don’t have the sensibility to go further. Thus, they do not align with our vision of the world. The language is not the same. In that case, there is no connection.

But there’s no need to connect with everyone. Or to be liked by everyone.

A small aligned audience is enough.

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Awareness, sustainability and style

How they are connected

Awareness, sustainability and style are somehow connected.

Creating awareness through style is the way we pursue sustainability and make a change. When you become self-aware, you dress in a specific way and pay attention to what you buy, how you act. Indeed, through your style, you communicate a message.

We mainly refer to fashion, although this concept applies to any activity that involves design: technology, furniture, lighting, pottery, architecture, art and all layers of our lifestyle.

You may have seen that sustainable brands are now blooming everywhere, so much that you have the impression of living in a wonderful world. In fact, the attention to this topic is so huge. The sense of caring stands out. But let’s dig deeper into what happens for real.

Sustainable brands

The majority of sustainable brands start their new projects simply to match the current marketing requests. Perhaps they wouldn’t sell or get attention without that magic label.
But there’s no regulation on this matter. And even if some certificates provided by the suppliers may exist, it’s easy to imagine what would happen.

Anyhow, by selecting only one eco-friendly material, they enter the universe of sustainable brands. For sure, someone will applaud them. By the way, the game is so easy that it’s worth giving it a try.

The result is a brand labelled as sustainable that, to be honest, is everything but sustainable. The umpteenth brand on the market, on an overcrowded, overpopulated, almost exploding panorama.

And so, creating awareness through style we can understand more about sustainability.

Now let’s be clear, the best way of being sustainable for a brand that shows a poor design, and doesn’t communicate any concept or any added value, is not doing it. That’s it.

Please, don’t do it. We don’t need more brands. We need better brands.

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Conscious buying: a sustainable choice

Conscious buying is how we refuse to go back to normal, our sustainable choice.

Among crowds of people eager to go back to normal, some individuals are quite perplexed by what this means. Whatever that normal was for you, consider linking it with all the troubles we went through this past year.

For those who have connected the dots, the picture is clear. Going back to that normal is not a possibility. In fact, we are showing up every day with the intent of reaching a higher level of consciousness and helping others to do so.

The intention is not to stop purchasing items. Perhaps we could go for one year without buying new clothes. But, even if it makes sense, the side effect would be tragic. Consider all the people that work in manufacturing to bring food to their tables.
Of course, we need to find the balance.

Promoting conscious buying is a byproduct of our evolved attitude. “Shop now!” is far away from our new vision. And, there is an urgency to think rather than to buy. As modern humans, we realise that even our shopping patterns need to change. And from the moment you connect the dots, you naturally make a different choice.

Conscious buying in fashion

In fashion, what are the bullet points for conscious buying?
The premise is that consciousness relates to being aware of both the environment as well as one’s self. “Well-being” includes having respect for the planet and ourselves as individuals. It is about feeling better and being the best humans we can be.

These are the actions we can take when we buy clothes:

• choose a good design, it stands out forever.
• look for quality fabrics, they are made to last.
• invest in well-made items.
• choose fit over size, a size number will not define you.
• support honest productions that take social responsibilities.
• the packaging must be minimal.
• less marketing, more critical thinking and thoughtful consumption.

Some of those concepts you can apply as general shopping rules, not only for fashion items. However, having a critical approach is fundamental. For instance, do we need tons of paper for packaging? No!

“Vision is the art of seeing what is invisible to others”

we like this quote from Jonathan Swift.

Indeed, we see that going back to normal is dangerous. Also, we can look around perplexed but, in the end, we know that we are not alone.

Small communities can make change possible!

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